Home and garden specialist retailers experienced a strong value sales recovery in 2021, following a marginal dip the previous year, driven by homewares and home furnishing stores. While the channel was not subject to lockdown closures in 2020, stores were still required to close on weekends due to government restrictions, opening hours were limited to reduce the working time of employees, and the number of customers in store was limited for some time as well.
The number of homewares and home furnishing stores continued to decline in 2021, in line with an emerging pre-pandemic trend as local consumers increasingly switched to making online purchases of these items. Therefore, key brands in home and garden specialist retailers such as IKEA, Black Red White, and Jysk have invested heavily in e-commerce services.
Home improvement and gardening stores continued to hold higher value share within home and garden specialist retailers in 2021, with Castorama Polska leading both in value sales terms. This is attributed to its retail network of large outlets operating under the Castorama and Brico Dépôt brands, its comprehensive product range and professional advice that it provides to consumers.
Home and garden specialist retailers is predicted to record further stable value growth over the forecast period, as demand for these products will remain high in line with a greater focus on the home as a hub, despite greater mobility. While some Poles commenced renovations during lockdown, others temporarily postponed or delayed such activity, and therefore, in line with increasing disposable incomes and strengthening consumer sentiment, they are likely to make investments in the coming years.
In line with further demand and intensifying competition, players are likely to launch new services and products to attract and maintain consumers. This is likely to be offered in the form of additional design support services or virtual assistants, helping consumers to select adequate materials when placing online orders.
While e-commerce is expected to further penetrate the channel with companies further investing in their online platforms to address consumers’ changing demands, many Poles prefer to visit physical stores to inspect these products prior to purchase. New solutions to bring the experience closer to consumers may be an important challenge for companies operating within home and garden specialist retailers, whereby they need to ensure a seamless shopping experience between online and offline sales.
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Understand the latest market trends and future growth opportunities for the Home and Garden Specialist Retailers industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Home and Garden Specialist Retailers industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of homewares and home furnishing stores and home improvement and gardening stores. Business-to-business sales are excluded.See All of Our Definitions
This report originates from Passport, our Home and Garden Specialist Retailers research and analysis database.
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