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Country Report

Home and Garden Specialist Retailers in

Home and Garden Specialist Retailers in Romania

44 pages, Jan 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumers are moving online

The physical outlets of home and garden specialist retailers in Romania tend to be huge, enabling them to offer consumers a very wide range of products. However, for many consumers, these large retail units are often a long way away.

Demand driven mostly by home improvement

As the number of new homes being built in Romania is not growing as fast as the economy, the sales growth of home and garden specialist retailers is being driven by home improvement products. Rising disposable incomes are enabling many consumers to invest in their homes and improve their general standard of living.

Gardening products increase in importance

As more Romanians move from apartment buildings to houses in the suburbs, the importance of gardening products has increased. Living in the suburbs often implies a desire for a small garden.

COMPETITIVE LANDSCAPE

Dedeman remains the clear channel leader

Dedeman remained the clear leader in home and garden specialist retailers in 2018. The company’s position can be attributed to a focus on expansion in areas with a high level of construction activity, a wide product range and penetration of most of the country, with it also having the third highest number of outlets.

Channel consolidation continues

Following its major acquisition in 2017, Kingfisher Group started in 2018 to transform the Praktiker chain, closing some units and turning others into Brico Dépôt stores. This process is being carried out quickly, with all of the company’s outlets in Romania set to operate as Brico Dépôt stores by early 2019.

Home and garden specialists participate in Black Friday

In 2018, all the major players in home and garden specialist retailing chose to participate in Black Friday. They offered thousands of products at discounted prices and successfully attracted a higher number of customers than usual in the second half of November.

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Samples

Home and Garden Retailers Sample Report Home and Garden Retailers Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden Specialist Retailers in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic number of stores, selling space and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading Home and Garden Specialist Retailers in Romania?
How are Home and Garden Specialist Retailers competing in a multi-channel world?
Is the internet killing off lHome and Garden Specialist Retailers?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Home and Garden Specialist Retailers in Romania - Category analysis

HEADLINES

PROSPECTS

Consumers are moving online

Demand driven mostly by home improvement

Gardening products increase in importance

COMPETITIVE LANDSCAPE

Dedeman remains the clear channel leader

Channel consolidation continues

Home and garden specialists participate in Black Friday

CHANNEL DATA

Table 1 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 4 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 5 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 6 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 7 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 8 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 9 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 12 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing grows faster than the wider economy

Macro factors support retailing growth

Grocery channel dominates retail sales

Internet and mobile sales continue to drive retailing in 2018

Romanian retailing is expected to continue to grow faster than the economy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 13 Cash and Carry Sales: Value

Seasonality

Back to School
Easter
Christmas
Mother’s Day
Black Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 14 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 15 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 16 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 17 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 18 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 19 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 20 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 21 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 22 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 25 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 26 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 27 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 28 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 29 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 30 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 31 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 32 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 33 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 34 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 35 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 36 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 37 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 38 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 39 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 40 Retailing GBO Company Shares: % Value 2014-2018
Table 41 Retailing GBN Brand Shares: % Value 2015-2018
Table 42 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 43 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 44 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 45 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 46 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 47 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 48 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 52 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 53 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 54 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 55 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 56 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 57 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 58 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 59 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 60 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 61 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 62 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 63 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 64 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 65 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 66 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 67 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 70 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 71 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 72 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 73 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 74 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 75 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 76 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 77 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 78 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 79 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 80 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 81 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 82 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 83 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 84 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Home and Garden Specialist Retailers in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Consumers are moving online

Demand driven mostly by home improvement

Gardening products increase in importance

COMPETITIVE LANDSCAPE

Dedeman remains the clear channel leader

Channel consolidation continues

Home and garden specialists participate in Black Friday

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Home and Garden Specialist Retailers in Romania - Category analysis

HEADLINES

PROSPECTS

Consumers are moving online

Demand driven mostly by home improvement

Gardening products increase in importance

COMPETITIVE LANDSCAPE

Dedeman remains the clear channel leader

Channel consolidation continues

Home and garden specialists participate in Black Friday

CHANNEL DATA

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing grows faster than the wider economy

Macro factors support retailing growth

Grocery channel dominates retail sales

Internet and mobile sales continue to drive retailing in 2018

Romanian retailing is expected to continue to grow faster than the economy

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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