Executive Summary

Jan 2019
PROSPECTS
Economic downturn does not affect demand for homeware and home furnishings

Although the recently sluggish Singapore economy has been a cause for concern for other retailers, furniture retailers seem to have been relatively unaffected. While value sales declined within furniture in 2018, retailers are still quite optimistic about the years to come because of generally positive consumer sentiment regarding home-related products.

Desire to examine furniture sustains bricks-and-mortar sales

Furniture retailers in Singapore are on a mission to increase their visibility and are thus taking many initiatives to incorporate better product ranges and develop omnichannel strategies. These include the stocking of prestigious labels and designer brands in stores, expanding store presence by taking advantage of soft retail rent fees, emphasising visual displays and providing a great in-store experience.

Limited concern over competition from internet retailers

The reason why furniture retailers in Singapore continue to invest so much in physical stores is the fact that they are confident that consumers want to physically see and test products in this area. As a result, fears over online competition are relatively limited.

COMPETITIVE LANDSCAPE
Thai furniture and homeware brands increasingly sought-after by Singaporeans

Thai homeware and furniture brands are slowly penetrating Singapore with their trendy, reasonably priced, and contemporary yet modern designs. This can be attributed to the growing desire shown by Singaporean consumers when they see Thai labels at furniture fairs or online.

Home Fix innovates to keep bricks-and-mortar stores alive

Home Fix is stepping up its game in home improvement and gardening amid the lacklustre physical store landscape in Singapore. Home Fix has recently expanded its offerings to provide two unique value propositions: Do-It-For-You (DIFY) and Do-It-With-You services, with the company seeing little value in expanding outlet coverage any further.

Courts Asia has big plans, remains optimistic about future

Courts Asia remains the frontrunner among homeware and home furnishing stores in Singapore and is expected to remain so due to its five-pronged strategy of providing an enhanced customer experience. This includes the revamping of stores into experience centres, ensuring furniture satisfies pressing home needs, growing sales of product category solutions to cater to modern Singaporean apartment-dwellers, further capitalising the value proposition in credit services and, most importantly, pushing the omnichannel strategy vigorously.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Home and Garden Specialist Retailers in Singapore

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden Specialist Retailers in Singapore market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading Home and Garden Specialist Retailers in Singapore?
  • How are Home and Garden Specialist Retailers competing in a multi-channel world?
  • Is the internet killing off lHome and Garden Specialist Retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Home and Garden Specialist Retailers in Singapore - Category analysis

HEADLINES

PROSPECTS

Economic downturn does not affect demand for homeware and home furnishings
Desire to examine furniture sustains bricks-and-mortar sales
Limited concern over competition from internet retailers

COMPETITIVE LANDSCAPE

Thai furniture and homeware brands increasingly sought-after by Singaporeans
Home Fix innovates to keep bricks-and-mortar stores alive
Courts Asia has big plans, remains optimistic about future

CHANNEL DATA

Table 1 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 4 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 5 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 6 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 7 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 8 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 9 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 12 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Retailing in Singapore - Industry Overview

EXECUTIVE SUMMARY

Retail headwinds in 2018 but consumer demand constantly changing
Value-added services and experiential elements keep physical stores alive
Time-poor Singaporeans valuing convenience more than ever
Singaporeans becoming increasingly ardent cross-border online shoppers
Mobile commerce comes to dominate retailing landscape in Singapore

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Great Singapore Sale
Christmas and New Year
Black Friday
Single’s Day
Payments and delivery
Emerging business models

MARKET DATA

Table 13 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 14 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 15 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 16 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 17 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 18 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 19 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 20 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 24 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 25 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 26 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 28 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 29 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 30 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 31 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 32 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 33 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 34 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 35 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 36 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 37 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 38 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 39 Retailing GBO Company Shares: % Value 2014-2018
Table 40 Retailing GBN Brand Shares: % Value 2015-2018
Table 41 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 42 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 44 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 45 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 46 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 47 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 51 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 52 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 53 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 54 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 55 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 56 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 57 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 58 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 59 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 60 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 62 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 63 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 64 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 65 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 66 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 72 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 75 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 76 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 77 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 78 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 80 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 81 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 82 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 83 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources