Home and garden specialist retailers experienced contrasting performances in 2018. While home improvement and gardening stores witnessed positive, albeit modest, current value growth due to the strong interest of many Swiss consumers in gardening and house renovation projects, homewares and home furnishing stores marginally declined due to numerous factors such as strong competition and pressure stemming from internet retailing.
Current value sales through home and garden specialist retailers stagnated in 2018 as price competition through strong promotional activity and price cut-offs prevailed. Consolidation continued to take place in the channel, and small operators lost further ground.
Ikea AG retained its leadership of home and garden specialist retailers in 2018. The company’s success in Switzerland can mainly be attributed to its unique marketing strategy.
In September 2018, Coop Genossenschaft launched a new store format in homewares and home furnishing stores. The new fascia called Livique will replace the outdated Top Tip store format.
In 2018, internet retailing placed significant pressure on home and garden specialist retailers, especially on independent players that have suffered the most. As a result, most home and garden specialist retailers focused on developing their online presence, through websites, mobile apps and services such as click-and-collect options.
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This industry report originates from Passport, our Retailing market research database.