The property market in the Philippines has performed well in recent years on the back of the country’s solid economic growth, although a slowdown in the economy has now been forecast, likely leading to future uncertainty. Nevertheless, home and garden retailers, particularly one-stop chains like Wilcon Depot and All Home, remain bullish, in part thanks to a recent boost to infrastructure from the government, which should contribute to the ongoing positive growth of the real estate industry.
Social media platforms, particularly Instagram, are very popular as sources of inspiration when it comes to fashion, food and nutrition but also home design. Several home and garden retailers already have a presence on the platform for marketing purposes so as to be able to share with consumers ideas for home design.
Several home and garden specialist retailers have tapped into online retailing, for example Ace Hardware. The retailer initially launched its online platform as part of its parent company’s SM Store.
Wilcon Depot has committed itself to becoming an advocate of environmental sustainability, launching a new campaign called “Sustainability is the New Green”. Under this campaign, the retailer will be promoting products which conform to Leadership in Energy and Environmental Design, for example being durable, easy to recycle or reuse, free from toxic materials, energy efficient, have zero or low emissions of toxic chemicals and are manufactured without producing high levels of pollution.
Five years after its launch, All Home had 26 outlets in 2018. All Value Holdings launched All Home as a one-stop shop for home owners, contractors and those who are interested in DIY.
Robinsons Department Store has collaborated with renowned furniture designer and visual stylist Ito Kish to create a new brand called Curated Home. Ito Kish had already designed a small collection of home items for Robinsons Department Store in 2017, which achieved a positive response from shoppers.
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This industry report originates from Passport, our Retailing market research database.