Executive Summary

Jan 2019
PROSPECTS
One-stop shops remain popular

The property market in the Philippines has performed well in recent years on the back of the country’s solid economic growth, although a slowdown in the economy has now been forecast, likely leading to future uncertainty. Nevertheless, home and garden retailers, particularly one-stop chains like Wilcon Depot and All Home, remain bullish, in part thanks to a recent boost to infrastructure from the government, which should contribute to the ongoing positive growth of the real estate industry.

Social media an effective marketing tool for home and garden retailers

Social media platforms, particularly Instagram, are very popular as sources of inspiration when it comes to fashion, food and nutrition but also home design. Several home and garden retailers already have a presence on the platform for marketing purposes so as to be able to share with consumers ideas for home design.

Home and garden specialist retailers slowly exploring e-commerce

Several home and garden specialist retailers have tapped into online retailing, for example Ace Hardware. The retailer initially launched its online platform as part of its parent company’s SM Store.

COMPETITIVE LANDSCAPE
Wilcon Depot runs a campaign focusing on sustainability

Wilcon Depot has committed itself to becoming an advocate of environmental sustainability, launching a new campaign called “Sustainability is the New Green”. Under this campaign, the retailer will be promoting products which conform to Leadership in Energy and Environmental Design, for example being durable, easy to recycle or reuse, free from toxic materials, energy efficient, have zero or low emissions of toxic chemicals and are manufactured without producing high levels of pollution.

All Home is the best performing home and garden specialist retailer in 2018

Five years after its launch, All Home had 26 outlets in 2018. All Value Holdings launched All Home as a one-stop shop for home owners, contractors and those who are interested in DIY.

Robinsons Department Store launches a new brand called Curated Home

Robinsons Department Store has collaborated with renowned furniture designer and visual stylist Ito Kish to create a new brand called Curated Home. Ito Kish had already designed a small collection of home items for Robinsons Department Store in 2017, which achieved a positive response from shoppers.

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Home and Garden Specialist Retailers in the Philippines

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden Specialist Retailers industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden Specialist Retailers industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden Specialist Retailers in Philippines market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic number of stores, selling space and values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading Home and Garden Specialist Retailers in Philippines?
  • How are Home and Garden Specialist Retailers competing in a multi-channel world?
  • Is the internet killing off lHome and Garden Specialist Retailers?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Home and Garden Specialist Retailers in the Philippines - Category analysis

HEADLINES

PROSPECTS

One-stop shops remain popular
Social media an effective marketing tool for home and garden retailers
Home and garden specialist retailers slowly exploring e-commerce

COMPETITIVE LANDSCAPE

Wilcon Depot runs a campaign focusing on sustainability
All Home is the best performing home and garden specialist retailer in 2018
Robinsons Department Store launches a new brand called Curated Home

CHANNEL DATA

Table 1 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 2 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 3 Sales in Home and Garden Specialist Retailers by Channel: Value 2013-2018
Table 4 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2013-2018
Table 5 Home and Garden Specialist Retailers GBO Company Shares: % Value 2014-2018
Table 6 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2015-2018
Table 7 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2015-2018
Table 8 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2015-2018
Table 9 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 10 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 11 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2018-2023
Table 12 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2018-2023

Retailing in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Re-inventing retail amidst changing shopping habits and economic uncertainty
Bricks-and-mortar retailing evolving through omnichannel strategies
Lifestyle branding generates renewed interest
Macroeconomic changes bring uncertainty
Filipinos will continue to appreciate new retail concepts and innovations but prices may increase

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Christmas
Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 13 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 14 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 15 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 16 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 17 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 18 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 19 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 20 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 21 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 24 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 25 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 26 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 27 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 28 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 29 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 30 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 31 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 32 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 33 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 34 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 35 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 36 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 37 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 38 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 39 Retailing GBO Company Shares: % Value 2014-2018
Table 40 Retailing GBN Brand Shares: % Value 2015-2018
Table 41 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 42 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 43 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 44 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 45 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 46 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 47 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 51 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 52 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 53 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 54 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 55 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 56 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 57 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 58 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 59 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 60 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 61 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 62 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 63 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 64 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 65 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 66 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 69 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 70 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 71 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 72 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 75 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 76 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 77 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 78 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 79 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 80 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 81 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 82 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 83 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources