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Country Report

Home Care in

Home Care in Bosnia-Herzegovina

46 pages, Feb 2018

US$2,650

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Executive Summary

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Home care influenced by a variety of different trends and factors

Home care in Bosnia-Herzegovina in 2017 continued to be influenced by a wide range of factors, including social trends, climate change, legislation, innovation and overall economic performance. While the industry as a whole continued to record a decline in current value terms, largely driven by the ongoing contraction of the biggest laundry care category, other categories performed well, for example home insecticides, with the latter witnessing a reversal of the heavy decline suffered the previous year.

Poor performance from laundry care

The poor performance of laundry care in 2017 was largely a result of water shortages in key urban areas of the country, particularly the Sarajevo region. Water shortages were caused by drought brought on by the extremely hot and dry summer in 2017, as well as inadequate infrastructure planning.

International manufacturers dominate home care

The largest regional player, Saponia, continued to lead home care in Bosnia-Herzegovina in 2017, benefiting from offering consumers a good price/quality ratio. Other regional and domestic players, such as Beohemija and Violeta, are also aiming for a similar positioning.

Home care sales continue to shift towards modern grocery formats

The fact that most large international home care players all operate subsidiaries in Bosnia-Herzegovina speaks volumes as to the importance of the home care market. These subsidiaries are rarely directly involved in distribution, rather providing support to other players in the value chain, primarily advertising support.

Growing disposable incomes to support the recovery of home care over the forecast period

Home care performed poorly at the end of the review period in Bosnia-Herzegovina. Trends which adversely affected the market included shrinking shelf space, a lack of advertising and unfavourable weather conditions.

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Home Care Sample Report Home Care Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Bosnia-Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Bosnia-Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bosnia-Herzegovina for free:

The Home Care in Bosnia-Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Bosnia-Herzegovina?
What are the major brands in Bosnia-Herzegovina?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Bosnia-Herzegovina?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Bosnia-Herzegovina

EXECUTIVE SUMMARY

Home care influenced by a variety of different trends and factors

Poor performance from laundry care

International manufacturers dominate home care

Home care sales continue to shift towards modern grocery formats

Growing disposable incomes to support the recovery of home care over the forecast period

MARKET INDICATORS

Table 1 Households 2012-2017

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Advertising and product innovation key to sustained growth in air care

The forces behind the fastest growing air care formats

Alleviating affordability concerns

COMPETITIVE LANDSCAPE

International companies dominate air care

Saponia expands into air care

Private label remains weak

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Air Care: % Value 2013-2017
Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Bleach in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Bleach an increasingly shrinking category

Blurred lines between bleach and other home care solutions

Bleach manufacturers could target new niches

COMPETITIVE LANDSCAPE

No large players in bleach

Bleach faces competition from strong brands in other home care categories

Declining manufacturer interest in bleach

CATEGORY DATA

Table 17 Sales of Bleach: Value 2012-2017
Table 18 Sales of Bleach: % Value Growth 2012-2017
Table 19 NBO Company Shares of Bleach: % Value 2013-2017
Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
Table 21 Forecast Sales of Bleach: Value 2017-2022
Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022

Dishwashing in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Trends in automatic dishwashing and hand dishwashing remain disconnected

Automatic dishwashing set for continued growth

Dishwashing additives offers the strongest growth potential

COMPETITIVE LANDSCAPE

International manufacturers lead both hand and automatic dishwashing

Largest domestic retailer invests in dishwashing

Private label players continue to gain ground in dishwashing

CATEGORY INDICATORS

Table 23 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 24 Sales of Dishwashing by Category: Value 2012-2017
Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Insecticides in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Category benefits from the spring and summer weather

Home insecticide players look to maximise profits

Electric insecticides offer greater convenience

COMPETITIVE LANDSCAPE

SC Johnson Wax continues to dominate home insecticides

Regional players focus on traditional formats

Market conditions discourage the entry of private label and other new players

CATEGORY DATA

Table 30 Sales of Home Insecticides by Category: Value 2012-2017
Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Laundry Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Water shortages hamper the performance of laundry care

Consumers view liquids as offering better quality results than powder detergents

Most key players have already made the switch to concentrated formats

COMPETITIVE LANDSCAPE

Large international and regional brands dominate laundry care

Unilever gains ground by offering lower prices than other multinationals

Largest domestic retailer invests in laundry care

CATEGORY INDICATORS

Table 36 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 37 Sales of Laundry Care by Category: Value 2012-2017
Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 39 Sales of Laundry Aids by Category: Value 2012-2017
Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 41 Sales of Laundry Detergents by Category: Value 2012-2017
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Polishes in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Changes in distribution contribute to decline

Fashion trends affect the performance of polishes

Convenience the focus of innovation

COMPETITIVE LANDSCAPE

Advertising activity subsides in polishes

Wider product availability benefits Ilirija

Negligible share of private label

CATEGORY DATA

Table 51 Sales of Polishes by Category: Value 2012-2017
Table 52 Sales of Polishes by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Polishes: % Value 2013-2017
Table 54 LBN Brand Shares of Polishes: % Value 2014-2017
Table 55 Forecast Sales of Polishes by Category: Value 2017-2022
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Surface Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Consumers increasingly attracted to task-specific products

Consumers show an interest in formats which offer surface protection

Cheaper pack sizes appreciated by consumers

COMPETITIVE LANDSCAPE

Quality beats price in surface care

Violeta leverages its strong brand name to expand into surface care

Retailers seek to avoid conflict with surface care manufacturers

CATEGORY DATA

Table 57 Sales of Surface Care by Category: Value 2012-2017
Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Toilet Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Rising disposable incomes help drive toilet care sales

Return of traditional formats

Toilet care a price-sensitive category

COMPETITIVE LANDSCAPE

International manufacturers dominate toilet care

Simplicity in strong demand

Retailers show little interest in private label

CATEGORY DATA

Table 65 Sales of Toilet Care by Category: Value 2012-2017
Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Home Care in Bosnia-Herzegovina

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Executive Summary

New Report Guarantee

Home care influenced by a variety of different trends and factors

Poor performance from laundry care

International manufacturers dominate home care

Home care sales continue to shift towards modern grocery formats

Growing disposable incomes to support the recovery of home care over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Bosnia-Herzegovina

EXECUTIVE SUMMARY

Home care influenced by a variety of different trends and factors

Poor performance from laundry care

International manufacturers dominate home care

Home care sales continue to shift towards modern grocery formats

Growing disposable incomes to support the recovery of home care over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Advertising and product innovation key to sustained growth in air care

The forces behind the fastest growing air care formats

Alleviating affordability concerns

COMPETITIVE LANDSCAPE

International companies dominate air care

Saponia expands into air care

Private label remains weak

CATEGORY DATA

Bleach in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Bleach an increasingly shrinking category

Blurred lines between bleach and other home care solutions

Bleach manufacturers could target new niches

COMPETITIVE LANDSCAPE

No large players in bleach

Bleach faces competition from strong brands in other home care categories

Declining manufacturer interest in bleach

CATEGORY DATA

Dishwashing in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Trends in automatic dishwashing and hand dishwashing remain disconnected

Automatic dishwashing set for continued growth

Dishwashing additives offers the strongest growth potential

COMPETITIVE LANDSCAPE

International manufacturers lead both hand and automatic dishwashing

Largest domestic retailer invests in dishwashing

Private label players continue to gain ground in dishwashing

CATEGORY INDICATORS

CATEGORY DATA

Home Insecticides in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Category benefits from the spring and summer weather

Home insecticide players look to maximise profits

Electric insecticides offer greater convenience

COMPETITIVE LANDSCAPE

SC Johnson Wax continues to dominate home insecticides

Regional players focus on traditional formats

Market conditions discourage the entry of private label and other new players

CATEGORY DATA

Laundry Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Water shortages hamper the performance of laundry care

Consumers view liquids as offering better quality results than powder detergents

Most key players have already made the switch to concentrated formats

COMPETITIVE LANDSCAPE

Large international and regional brands dominate laundry care