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Learn moreFeb 2019
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Over the review period home care in Bosnia-Herzegovina was heavily affected by the shift from standard to concentrated products, primarily driven by legislation from the European Union. This was a major factor adversely impacting the growth of home care, primarily by causing some confusion among consumers as to why they were being charged more for less.
The biggest impact on the overall performance of home care in Bosnia-Herzegovina in 2018 came from the recovery in volume sales of laundry care. Consumers finally seem fully acclimatised to concentrated formats as standard offerings continued to decline, being virtually no longer available in basic laundry care categories such as detergents.
Home care in Bosnia-Herzegovina continued to be dominated by a mix of regional and international manufacturers. The largest regional manufacturer is Saponia, which led home care in 2018 thanks to offering the widest range of products, enjoying a presence in many categories.
Grocery retailers dominate sales of home care in Bosnia-Herzegovina. At the start of the review period modern grocery retailers overtook traditional grocery retailers as the leading distribution channel.
Home care in Bosnia-Herzegovina is expected to record a positive performance over the forecast period. Consumers and retailers have adjusted to the more concentrated formats which swept through home care over the past five years, enabling manufacturers to shift their focus back to new product development, innovation and promotion.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Bosnia and Herzegovina for free:
The Home Care in Bosnia and Herzegovina market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.