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Country Report

Home Care in

Home Care in Bosnia-Herzegovina

Feb 2019

US$2,650

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Turbulence in the market over the review period

Over the review period home care in Bosnia-Herzegovina was heavily affected by the shift from standard to concentrated products, primarily driven by legislation from the European Union. This was a major factor adversely impacting the growth of home care, primarily by causing some confusion among consumers as to why they were being charged more for less.

Positive trends at the end of the review period

The biggest impact on the overall performance of home care in Bosnia-Herzegovina in 2018 came from the recovery in volume sales of laundry care. Consumers finally seem fully acclimatised to concentrated formats as standard offerings continued to decline, being virtually no longer available in basic laundry care categories such as detergents.

Regional and international players compete for the leading positions in home care

Home care in Bosnia-Herzegovina continued to be dominated by a mix of regional and international manufacturers. The largest regional manufacturer is Saponia, which led home care in 2018 thanks to offering the widest range of products, enjoying a presence in many categories.

Modern grocery retailers the leading distribution channel for home care

Grocery retailers dominate sales of home care in Bosnia-Herzegovina. At the start of the review period modern grocery retailers overtook traditional grocery retailers as the leading distribution channel.

Home care expected to post a positive performance over the forecast period

Home care in Bosnia-Herzegovina is expected to record a positive performance over the forecast period. Consumers and retailers have adjusted to the more concentrated formats which swept through home care over the past five years, enabling manufacturers to shift their focus back to new product development, innovation and promotion.

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Home Care Sample Report Home Care Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Bosnia and Herzegovina with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Bosnia and Herzegovina, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Bosnia and Herzegovina for free:

The Home Care in Bosnia and Herzegovina market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Bosnia and Herzegovina?
What are the major brands in Bosnia and Herzegovina?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Bosnia and Herzegovina?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Bosnia-Herzegovina

EXECUTIVE SUMMARY

Turbulence in the market over the review period

Positive trends at the end of the review period

Regional and international players compete for the leading positions in home care

Modern grocery retailers the leading distribution channel for home care

Home care expected to post a positive performance over the forecast period

MARKET INDICATORS

Table 1 Households 2013-2018

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2013-2018
Table 3 Sales of Home Care by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of Home Care: % Value 2014-2018
Table 5 LBN Brand Shares of Home Care: % Value 2015-2018
Table 6 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 7 Distribution of Home Care by Format: % Value 2013-2018
Table 8 Distribution of Home Care by Format and Category: % Value 2018
Table 9 Forecast Sales of Home Care by Category: Value 2018-2023
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Air Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Stable growth in air care

Consumers turn to electric air fresheners

Issues with spray/aerosol air fresheners

COMPETITIVE LANDSCAPE

Reckitt Benckiser leads air care

Iconic Wunderbaum brand benefits from a wider product range

dm-Drogerie Markt becomes the leading private label player

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2013-2018
Table 12 Sales of Air Care by Category: % Value Growth 2013-2018
Table 13 NBO Company Shares of Air Care: % Value 2014-2018
Table 14 LBN Brand Shares of Air Care: % Value 2015-2018
Table 15 Forecast Sales of Air Care by Category: Value 2018-2023
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2018-2023

Bleach in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Bleach is facing strong competition

No effort to change the negative perception of bleach

Latent potential in bleach

COMPETITIVE LANDSCAPE

Meteor remains the leading player

Private label gains ground

Dukat closes the gap on Meteor

CATEGORY DATA

Table 17 Sales of Bleach: Value 2013-2018
Table 18 Sales of Bleach: % Value Growth 2013-2018
Table 19 NBO Company Shares of Bleach: % Value 2014-2018
Table 20 LBN Brand Shares of Bleach: % Value 2015-2018
Table 21 Forecast Sales of Bleach: Value 2018-2023
Table 22 Forecast Sales of Bleach: % Value Growth 2018-2023

Dishwashing in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Shift to automatic dishwashing

Consumers invest in durable goods

Hand dishwashing continues to dominate sales

COMPETITIVE LANDSCAPE

Procter & Gamble leads dishwashing

Beohemija makes a strong recovery

More affordable private label products appeal to many

CATEGORY INDICATORS

Table 23 Household Possession of Dishwashers 2013-2018

CATEGORY DATA

Table 24 Sales of Dishwashing by Category: Value 2013-2018
Table 25 Sales of Dishwashing by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Dishwashing: % Value 2014-2018
Table 27 LBN Brand Shares of Dishwashing: % Value 2015-2018
Table 28 Forecast Sales of Dishwashing by Category: Value 2018-2023
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2018-2023

Home Insecticides in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Cool summer weather affects the category’s performance

Toxicity and environmental issues outweigh consumer preference for convenience

Electric insecticides likely to drive future growth

COMPETITIVE LANDSCAPE

SC Johnson Wax dominates home insecticides

Atlantic Grupa the best performer in 2018

Weak potential for the penetration of private label

CATEGORY DATA

Table 30 Sales of Home Insecticides by Category: Value 2013-2018
Table 31 Sales of Home Insecticides by Category: % Value Growth 2013-2018
Table 32 NBO Company Shares of Home Insecticides: % Value 2014-2018
Table 33 LBN Brand Shares of Home Insecticides: % Value 2015-2018
Table 34 Forecast Sales of Home Insecticides by Category: Value 2018-2023
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2018-2023

Laundry Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Concentration trend sweeps laundry care

Consumers look at novel formats in laundry detergents

Development of retailing supports growth in laundry care

COMPETITIVE LANDSCAPE

Procter & Gamble and Saponia together lead laundry care

Beohemija makes a recovery

Low penetration of private label

CATEGORY DATA

CATEGORY INDICATORS

Table 36 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 37 Sales of Laundry Care by Category: Value 2013-2018
Table 38 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 39 Sales of Laundry Aids by Category: Value 2013-2018
Table 40 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 41 Sales of Laundry Detergents by Category: Value 2013-2018
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 43 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 44 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 45 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 46 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 47 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 49 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Polishes in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Polishes a conservative category

Consumers opt for affordability

Shoe polish remains the largest category

COMPETITIVE LANDSCAPE

Availability remains key to generating sales

Ilirija continues to rapidly gain share

Opportunities for private label in polishes

CATEGORY DATA

Table 51 Sales of Polishes by Category: Value 2013-2018
Table 52 Sales of Polishes by Category: % Value Growth 2013-2018
Table 53 NBO Company Shares of Polishes: % Value 2014-2018
Table 54 LBN Brand Shares of Polishes: % Value 2015-2018
Table 55 Forecast Sales of Polishes by Category: Value 2018-2023
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2018-2023

Surface Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Task-specific cleaners need a strong point of differentiation

Home care wipes a growing niche

More attention being paid to floor surfaces

COMPETITIVE LANDSCAPE

Saponia maintains a slight lead over Unilever

Colgate-Palmolive continues to gain share

Private label remains focused on surface care niches

CATEGORY DATA

Table 57 Sales of Surface Care by Category: Value 2013-2018
Table 58 Sales of Surface Care by Category: % Value Growth 2013-2018
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
Table 61 NBO Company Shares of Surface Care: % Value 2014-2018
Table 62 LBN Brand Shares of Surface Care: % Value 2015-2018
Table 63 Forecast Sales of Surface Care by Category: Value 2018-2023
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023

Toilet Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Focus on frequency and regularity

Rim blocks the best performing category

Growth potential exists for new formats

COMPETITIVE LANDSCAPE

Weak presence of domestic and regional players in toilet care

Unilever launches a new range in toilet care

Private label remains negligible in toilet care

CATEGORY DATA

Table 65 Sales of Toilet Care by Category: Value 2013-2018
Table 66 Sales of Toilet Care by Category: % Value Growth 2013-2018
Table 67 NBO Company Shares of Toilet Care: % Value 2014-2018
Table 68 LBN Brand Shares of Toilet Care: % Value 2015-2018
Table 69 Forecast Sales of Toilet Care by Category: Value 2018-2023
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Home Care in Bosnia-Herzegovina

New Report Guarantee

Executive Summary

New Report Guarantee

Turbulence in the market over the review period

Positive trends at the end of the review period

Regional and international players compete for the leading positions in home care

Modern grocery retailers the leading distribution channel for home care

Home care expected to post a positive performance over the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Bosnia-Herzegovina

EXECUTIVE SUMMARY

Turbulence in the market over the review period

Positive trends at the end of the review period

Regional and international players compete for the leading positions in home care

Modern grocery retailers the leading distribution channel for home care

Home care expected to post a positive performance over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Stable growth in air care

Consumers turn to electric air fresheners

Issues with spray/aerosol air fresheners

COMPETITIVE LANDSCAPE

Reckitt Benckiser leads air care

Iconic Wunderbaum brand benefits from a wider product range

dm-Drogerie Markt becomes the leading private label player

CATEGORY DATA

Bleach in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Bleach is facing strong competition

No effort to change the negative perception of bleach

Latent potential in bleach

COMPETITIVE LANDSCAPE

Meteor remains the leading player

Private label gains ground

Dukat closes the gap on Meteor

CATEGORY DATA

Dishwashing in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Shift to automatic dishwashing

Consumers invest in durable goods

Hand dishwashing continues to dominate sales

COMPETITIVE LANDSCAPE

Procter & Gamble leads dishwashing

Beohemija makes a strong recovery

More affordable private label products appeal to many

CATEGORY INDICATORS

CATEGORY DATA

Home Insecticides in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Cool summer weather affects the category’s performance

Toxicity and environmental issues outweigh consumer preference for convenience

Electric insecticides likely to drive future growth

COMPETITIVE LANDSCAPE

SC Johnson Wax dominates home insecticides

Atlantic Grupa the best performer in 2018

Weak potential for the penetration of private label

CATEGORY DATA

Laundry Care in Bosnia-Herzegovina

HEADLINES

PROSPECTS

Concentration trend sweeps laundry care

Consumers look at novel formats in laundry detergents

Development of retailing supports growth in laundry care

COMPETITIVE LANDSCAPE

Procter & Gamble and Saponia together lead laundry care