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Country Report

Home Care in

Home Care in Macedonia

47 pages, Feb 2018

US$2,650

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home care continues to grow despite economic hardship in 2017

Home care continued to see retail value growth in 2017. Macedonia has overcome a period of political instability and a new government is establishing new political and economic priorities.

Innovation focuses on laundry care and surface care

Most categories are dynamic and subject to innovation by international and domestic manufacturers. Thus, there are a significant number of key new launches each year.

Strong international presence in home care

Historically, home care is a very conservative category in Macedonia. This was particularly visible during the former Yugoslav era, when the category was dominated by domestic (ex-Yugoslav) brands.

Modern grocery retailers dominate home care

Home care distribution in Macedonia is dominated by modern grocery retail formats. Supermarkets is the key format, while discounters and hypermarkets are also significant.

Key new product launches to stimulate positive growth in the forecast period

The major home care categories have matured and are heavily saturated with products. The high level of maturity and market saturation is expected to see a slowdown in volume and value growth in home care over the forecast period.

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Home Care Sample Report Home Care Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Macedonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home Care industry in Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.

When you purchase this report, you also get the data and the content from these category reports in Macedonia for free:

The Home Care in Macedonia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home Care in Macedonia?
What are the major brands in Macedonia?
What is the importance of the trend towards environmentally friendly products in home care?
What are the main growth drivers of the home care market in Macedonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Home Care in Macedonia

EXECUTIVE SUMMARY

Home care continues to grow despite economic hardship in 2017

Innovation focuses on laundry care and surface care

Strong international presence in home care

Modern grocery retailers dominate home care

Key new product launches to stimulate positive growth in the forecast period

MARKET INDICATORS

Table 1 Households 2012-2017

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2012-2017
Table 3 Sales of Home Care by Category: % Value Growth 2012-2017
Table 4 NBO Company Shares of Home Care: % Value 2013-2017
Table 5 LBN Brand Shares of Home Care: % Value 2014-2017
Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 7 Distribution of Home Care by Format: % Value 2012-2017
Table 8 Distribution of Home Care by Format and Category: % Value 2017
Table 9 Forecast Sales of Home Care by Category: Value 2017-2022
Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Care in Macedonia

HEADLINES

PROSPECTS

Consumers are split over air care

Electric air fresheners surges

Wellbeing and novelty growth drivers

COMPETITIVE LANDSCAPE

Reckitt Benckiser Group leads the way

International players dominate air care in Macedonia

Ambi-Pur is no longer present in Macedonia

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2012-2017
Table 12 Sales of Air Care by Category: % Value Growth 2012-2017
Table 13 NBO Company Shares of Air Care: % Value 2013-2017
Table 14 LBN Brand Shares of Air Care: % Value 2014-2017
Table 15 Forecast Sales of Air Care by Category: Value 2017-2022
Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Bleach in Macedonia

HEADLINES

PROSPECTS

Bleach continues to decline

Lack of versatility and demand for specialisation make bleach less competitive

Few manufacturers remain active in bleach

COMPETITIVE LANDSCAPE

Alkaloid AD Skopje dominates bleach

Smaller domestic companies compete in bleach

International companies show little interest in bleach in Macedonia

CATEGORY DATA

Table 17 Sales of Bleach: Value 2012-2017
Table 18 Sales of Bleach: % Value Growth 2012-2017
Table 19 NBO Company Shares of Bleach: % Value 2013-2017
Table 20 LBN Brand Shares of Bleach: % Value 2014-2017
Table 21 Forecast Sales of Bleach: Value 2017-2022
Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022

Dishwashing in Macedonia

HEADLINES

PROSPECTS

Growing possession rate boosts automatic dishwashing sales

Dishwashing additives enjoys growing popularity

Hand dishwashing remains highly popular despite automation

COMPETITIVE LANDSCAPE

Reckitt Benckiser maintains overall leading position

No domestic presence in automatic dishwashing

International players dominate automatic and hand dishwashing in 2017

CATEGORY INDICATORS

Table 23 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 24 Sales of Dishwashing by Category: Value 2012-2017
Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017
Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017
Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017
Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022
Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Insecticides in Macedonia

HEADLINES

PROSPECTS

Multiple factors influence home insecticides in 2017

Home insecticides are increasingly viewed as a health hazard

Convenience drives the demand for electric insecticides

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates home insecticides in 2017

Home insecticides is the preserve of International players

The competitive landscape is set to remain highly concentrated

CATEGORY DATA

Table 30 Sales of Home Insecticides by Category: Value 2012-2017
Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017
Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017
Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017
Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022
Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Laundry Care in Macedonia

HEADLINES

PROSPECTS

Automated washing is the main method of washing clothes

Innovation focuses on detergent concentration and compaction

New product development and innovation reshape laundry care

COMPETITIVE LANDSCAPE

Procter & Gamble leads laundry care

Laundry detergent brands dominate laundry care

Domestic companies have a small or negligible presence in laundry care

CATEGORY INDICATORS

Table 36 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 37 Sales of Laundry Care by Category: Value 2012-2017
Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 39 Sales of Laundry Aids by Category: Value 2012-2017
Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 41 Sales of Laundry Detergents by Category: Value 2012-2017
Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Polishes in Macedonia

HEADLINES

PROSPECTS

Furniture polish sees the fastest value growth in 2017

Shoe polish continues to see positive value growth in 2017

Floor polish slows in 2017

COMPETITIVE LANDSCAPE

Werner & Mertz offers strong brands

International companies dominate polishes in 2017

Low production capacity and a lack of know-how hamper the domestic challenge

CATEGORY DATA

Table 51 Sales of Polishes by Category: Value 2012-2017
Table 52 Sales of Polishes by Category: % Value Growth 2012-2017
Table 53 NBO Company Shares of Polishes: % Value 2013-2017
Table 54 LBN Brand Shares of Polishes: % Value 2014-2017
Table 55 Forecast Sales of Polishes by Category: Value 2017-2022
Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Surface Care in Macedonia

HEADLINES

PROSPECTS

Urbanisation boosts surface care sales

Specialised products register the fastest growth rates in 2017

Growing competition and significant innovation

COMPETITIVE LANDSCAPE

Pronto and Mr Muscle underpin SC Johnson & Son’s leadership

Some private label development in 2017

International players overwhelmingly dominate surface care in Macedonia

CATEGORY DATA

Table 57 Sales of Surface Care by Category: Value 2012-2017
Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
Table 61 NBO Company Shares of Surface Care: % Value 2013-2017
Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017
Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022
Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Toilet Care in Macedonia

HEADLINES

PROSPECTS

Convenience and hygiene trends help toilet care grow

Rim liquids sees the fastest value growth in 2017

Innovation, key new launches and marketing stimulate spending

COMPETITIVE LANDSCAPE

Henkel and The Bolton Group compete fiercely

International players dominate toilet care in Macedonia

Domestic companies and private label maintain small value shares

CATEGORY DATA

Table 65 Sales of Toilet Care by Category: Value 2012-2017
Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017
Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017
Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017
Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022
Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Home Care in Macedonia

New Report Guarantee

Executive Summary

New Report Guarantee

Home care continues to grow despite economic hardship in 2017

Innovation focuses on laundry care and surface care

Strong international presence in home care

Modern grocery retailers dominate home care

Key new product launches to stimulate positive growth in the forecast period

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home Care in Macedonia

EXECUTIVE SUMMARY

Home care continues to grow despite economic hardship in 2017

Innovation focuses on laundry care and surface care

Strong international presence in home care

Modern grocery retailers dominate home care

Key new product launches to stimulate positive growth in the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

Air Care in Macedonia

HEADLINES

PROSPECTS

Consumers are split over air care

Electric air fresheners surges

Wellbeing and novelty growth drivers

COMPETITIVE LANDSCAPE

Reckitt Benckiser Group leads the way

International players dominate air care in Macedonia

Ambi-Pur is no longer present in Macedonia

CATEGORY DATA

Bleach in Macedonia

HEADLINES

PROSPECTS

Bleach continues to decline

Lack of versatility and demand for specialisation make bleach less competitive

Few manufacturers remain active in bleach

COMPETITIVE LANDSCAPE

Alkaloid AD Skopje dominates bleach

Smaller domestic companies compete in bleach

International companies show little interest in bleach in Macedonia

CATEGORY DATA

Dishwashing in Macedonia

HEADLINES

PROSPECTS

Growing possession rate boosts automatic dishwashing sales

Dishwashing additives enjoys growing popularity

Hand dishwashing remains highly popular despite automation

COMPETITIVE LANDSCAPE

Reckitt Benckiser maintains overall leading position

No domestic presence in automatic dishwashing

International players dominate automatic and hand dishwashing in 2017

CATEGORY INDICATORS

CATEGORY DATA

Home Insecticides in Macedonia

HEADLINES

PROSPECTS

Multiple factors influence home insecticides in 2017

Home insecticides are increasingly viewed as a health hazard

Convenience drives the demand for electric insecticides

COMPETITIVE LANDSCAPE

SC Johnson & Son dominates home insecticides in 2017

Home insecticides is the preserve of International players

The competitive landscape is set to remain highly concentrated

CATEGORY DATA

Laundry Care in Macedonia

HEADLINES

PROSPECTS

Automated washing is the main method of washing clothes

Innovation focuses on detergent concentration and compaction

New product development and innovation reshape laundry care

COMPETITIVE LANDSCAPE

Procter & Gamble leads laundry care