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Learn moreFeb 2019
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Home care achieved moderate retail value growth thanks to strong performances in the most robust home care categories, particularly laundry detergents and dishwashing. These two quite significant home care ranges witnessed significant levels of innovation, resulting in frequent key new launches.
Most local consumers in Macedonia struggle financially due to their limited personal incomes, resulting in low consumer confidence and lack of spending on less essential grocery and non-grocery items. The vast majority of consumers are having difficulties in investing in purchasing new washing machines or dishwashers.
International companies led all home care ranges except bleach in 2018. Leading global and regional players compete for share in the increasingly discerning Macedonian market and the rapidly changing nature of the home care market.
Although traditional grocery retailers still dominate the overall retailing landscape in Macedonia, modern grocery retailers lead sales of home care for the simple reason that they offer some of the most elaborate home care brand portfolios and are able to offer more competitive prices on their home care products, thanks to their economy of scale. Supermarkets remains the largest single distribution channel for home care products in Macedonia.
Home care is set to continue growing over the forecast period, although, due to saturation and the maturity of some of the most significant and robust categories, growth will likely be lower than that of the review period. Bleach and air care, which will decline or stagnate, respectively, will be particularly vulnerable, mainly due to health and environmental concerns.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in North Macedonia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in North Macedonia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in North Macedonia for free:
The Home Care in North Macedonia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.