The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2021
US$2,650Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
COVID-19 had a dual impact on sales of home care in Russia in 2020. Categories which have anti-pandemic products in their portfolios witnessed fast growth in their sales, benefiting from the growing hygiene awareness level of consumers.
Restrictions to prevent the spread of COVID-19 were introduced gradually in Russia. The entry of Chinese citizens was banned from 20 February, with this being extended to Iranians from 28 February and South Koreans from 1 March.
In home care, multinationals remain in the leading positions, ahead of numerous local players. Competition remains stiff between major international players such as Procter & Gamble and Henkel and local challengers such as Nefis Cosmetics and Nevskaya Kosmetika.
Store-based retailing remained the dominant distribution channel for home care products in 2020, although the value share held by these retailers decreased as a consequence of COVID-19 which increased consumers’ anxiety regarding visiting physical stores. E-commerce sales of home care gained significantly during 2020, in all categories, especially during the lockdown period.
For home care in Russia, 2021 is hard to name as a year of full recovery. The second wave of COVID-19 hit Russia in the fourth quarter of 2020 demonstrating absolute records in terms of the number of infected people and deaths.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Home Care industry in Russia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Care industry in Russia, our research will save you time and money while empowering you to make informed, profitable decisions.
When you purchase this report, you also get the data and the content from these category reports in Russia for free:
The Home Care in Russia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.