Home Care in Venezuela

February 2018
USD 2,650
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).

Overview:

Understand the latest market trends and future growth opportunities for the Home Care industry in Venezuela with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Air Care
  • Bleach
  • Dishwashing
  • Home Insecticides
  • Laundry Care
  • Polishes
  • Surface Care
  • Toilet Care

If you're in the Home Care industry in Venezuela, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home Care in Venezuela report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home Care in Venezuela?
  • Which are the leading brands in Home Care in Venezuela?
  • How are products distributed in Home Care in Venezuela?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Home Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Home Care in Venezuela

EXECUTIVE SUMMARY

Crisis continues to affect home care
Lack of packaging materials and government regulations force companies to launch smaller pack sizes
Artisanal products continue to increase
Companies likely to remain focused on manufacturing non-regulated home care products
Home care expected to continue to shrink

MARKET INDICATORS

Table 1 Households 2012-2017

MARKET DATA

Table 2 Sales of Home Care by Category: Value 2012-2017 Table 3 Sales of Home Care by Category: % Value Growth 2012-2017 Table 4 NBO Company Shares of Home Care: % Value 2013-2017 Table 5 LBN Brand Shares of Home Care: % Value 2014-2017 Table 6 Penetration of Private Label in Home Care by Category: % Value 2012-2017 Table 7 Distribution of Home Care by Format: % Value 2012-2017 Table 8 Distribution of Home Care by Format and Category: % Value 2017 Table 9 Forecast Sales of Home Care by Category: Value 2017-2022 Table 10 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Air Care in Venezuela

HEADLINES

PROSPECTS

Availability of air care products remains limited in 2017
Two fragances dominate
Car air fresheners and electric air fresheners outperform in 2017

COMPETITIVE LANDSCAPE

SC Johnson & Son de Venezuela CA dominates air care
International brands lead air care
No key launches or packaging innovations

CATEGORY DATA

Table 11 Sales of Air Care by Category: Value 2012-2017 Table 12 Sales of Air Care by Category: % Value Growth 2012-2017 Table 13 NBO Company Shares of Air Care: % Value 2013-2017 Table 14 LBN Brand Shares of Air Care: % Value 2014-2017 Table 15 Forecast Sales of Air Care by Category: Value 2017-2022 Table 16 Forecast Sales of Air Care by Category: % Value Growth 2017-2022

Bleach in Venezuela

HEADLINES

PROSPECTS

Performance of bleach negatively affected by diminished product offering
Bleach is a versatile home care product for consumers
Crisis forced manufacturers to reduce variety of packaging

COMPETITIVE LANDSCAPE

Serviquim CA leads
Nevex brand remains available despite exit of Clorox
Local producers expected to grow

CATEGORY DATA

Table 17 Sales of Bleach: Value 2012-2017 Table 18 Sales of Bleach: % Value Growth 2012-2017 Table 19 NBO Company Shares of Bleach: % Value 2013-2017 Table 20 LBN Brand Shares of Bleach: % Value 2014-2017 Table 21 Forecast Sales of Bleach: Value 2017-2022 Table 22 Forecast Sales of Bleach: % Value Growth 2017-2022

Dishwashing in Venezuela

HEADLINES

PROSPECTS

Companies changed ingredients and pack sizes to avoid regulations
Automatic dishwashing underperforms in review period
Lemon the most popular fragance of hand dishwashing

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads dishwashing
International brands lead the category
Consumers change purchasing factors over review period

CATEGORY INDICATORS

Table 23 Household Possession of Dishwashers 2012-2017

CATEGORY DATA

Table 24 Sales of Dishwashing by Category: Value 2012-2017 Table 25 Sales of Dishwashing by Category: % Value Growth 2012-2017 Table 26 NBO Company Shares of Dishwashing: % Value 2013-2017 Table 27 LBN Brand Shares of Dishwashing: % Value 2014-2017 Table 28 Forecast Sales of Dishwashing by Category: Value 2017-2022 Table 29 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022

Home Insecticides in Venezuela

HEADLINES

PROSPECTS

Demand for insecticides grows but product offer remains limited
Spray/aerosol the most popular format
Mosquitoes and cockroaches the most common insect pests

COMPETITIVE LANDSCAPE

SC Johnson & Son de Venezuela CA dominates home insecticides
Domestic companies maintain a significant presence
No key launches or packaging innovations

CATEGORY DATA

Table 30 Sales of Home Insecticides by Category: Value 2012-2017 Table 31 Sales of Home Insecticides by Category: % Value Growth 2012-2017 Table 32 NBO Company Shares of Home Insecticides: % Value 2013-2017 Table 33 LBN Brand Shares of Home Insecticides: % Value 2014-2017 Table 34 Forecast Sales of Home Insecticides by Category: Value 2017-2022 Table 35 Forecast Sales of Home Insecticides by Category: % Value Growth 2017-2022

Laundry Care in Venezuela

HEADLINES

PROSPECTS

Government regulations force companies to get creative
Operating difficulties negatively affect sales
Changing consumer habits

COMPETITIVE LANDSCAPE

Procter & Gamble de Venezuela CA regains the lead
International brands and manufacturers account for half of retail value sales
Local competitor Fácil Quimica strengthens its presence in laundry care

CATEGORY INDICATORS

Table 36 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 37 Sales of Laundry Care by Category: Value 2012-2017 Table 38 Sales of Laundry Care by Category: % Value Growth 2012-2017 Table 39 Sales of Laundry Aids by Category: Value 2012-2017 Table 40 Sales of Laundry Aids by Category: % Value Growth 2012-2017 Table 41 Sales of Laundry Detergents by Category: Value 2012-2017 Table 42 Sales of Laundry Detergents by Category: % Value Growth 2012-2017 Table 43 NBO Company Shares of Laundry Care: % Value 2013-2017 Table 44 LBN Brand Shares of Laundry Care: % Value 2014-2017 Table 45 NBO Company Shares of Laundry Aids: % Value 2013-2017 Table 46 LBN Brand Shares of Laundry Aids: % Value 2014-2017 Table 47 NBO Company Shares of Laundry Detergents: % Value 2013-2017 Table 48 LBN Brand Shares of Laundry Detergents: % Value 2014-2017 Table 49 Forecast Sales of Laundry Care by Category: Value 2017-2022 Table 50 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Polishes in Venezuela

HEADLINES

PROSPECTS

Shortages of raw materials discourage manufacturers from maintaining steady production levels
Footwear trends impact sales of shoe polish
Furniture polish and metal polish outperform overall category

COMPETITIVE LANDSCAPE

Reckitt Benckiser dominates
No key launches or packaging innovations expected

CATEGORY DATA

Table 51 Sales of Polishes by Category: Value 2012-2017 Table 52 Sales of Polishes by Category: % Value Growth 2012-2017 Table 53 NBO Company Shares of Polishes: % Value 2013-2017 Table 54 LBN Brand Shares of Polishes: % Value 2014-2017 Table 55 Forecast Sales of Polishes by Category: Value 2017-2022 Table 56 Forecast Sales of Polishes by Category: % Value Growth 2017-2022

Surface Care in Venezuela

HEADLINES

PROSPECTS

Prices of home care disinfectants skyrocket in 2017
Liquid remains the most popular format
Multi-purpose cleaners the largest category

COMPETITIVE LANDSCAPE

Colgate-Palmolive leads by some distance
Price the most important factor in competition
No key launches or innovations expected

CATEGORY DATA

Table 57 Sales of Surface Care by Category: Value 2012-2017 Table 58 Sales of Surface Care by Category: % Value Growth 2012-2017 Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017 Table 60 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017 Table 61 NBO Company Shares of Surface Care: % Value 2013-2017 Table 62 LBN Brand Shares of Surface Care: % Value 2014-2017 Table 63 Forecast Sales of Surface Care by Category: Value 2017-2022 Table 64 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022

Toilet Care in Venezuela

HEADLINES

PROSPECTS

The offering of toilet care products remains limited
Toilet care fight against cheaper categories
Toilet liquids/foam lead category

COMPETITIVE LANDSCAPE

SC Johnson & Son de Venezuela dominates toilet care
Better Home Products CA leads toilet liquids
Lack of activity in 2017

CATEGORY DATA

Table 65 Sales of Toilet Care by Category: Value 2012-2017 Table 66 Sales of Toilet Care by Category: % Value Growth 2012-2017 Table 67 NBO Company Shares of Toilet Care: % Value 2013-2017 Table 68 LBN Brand Shares of Toilet Care: % Value 2014-2017 Table 69 Forecast Sales of Toilet Care by Category: Value 2017-2022 Table 70 Forecast Sales of Toilet Care by Category: % Value Growth 2017-2022
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home Care research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page