Home Care Proves Resilient as Developing Markets Take on the Growth Mantle

Introduction

Scope

Objectives

Key findings

Global Snapshot

Home care in 2010

Home care has a relatively good year

Global growth holds up well in spite of recession

Emerging market engine room

Global power shift?

Emerging market scene 2009

Developed market scene 2009

Procter & Gamble turns pricing tide as deflation bites

2010 sees innovation as key

Nanotechnology to aid value growth

Green is the word

What constitutes “green”?

A “green light” consensus?

Discretionary products take a hit

Back to basics

H1N1 pandemic scare

Regional Analysis

Value for money to the fore in the US

Canadian consumers relatively unscathed by downturn

Western European consumers seek better value

Economic bust hits Irish home care sales hard

Emerging markets to the fore in Asia Pacific

Indonesia, long-term development outweighs short-term crisis

Inflation distorts some Latin American markets

Brazilian consumers prove resilient

Significant divergence in performance within Eastern Europe

A short, sharp shock in Russia, but the future remains bright

Economic development continues to fuel MEA growth

Young, prosperous consumers boost sales in Saudi Arabia

Export revival buoys Australasian consumers

Category Analysis

Basic categories outperform the wider market

Laundry care proves robust, but consumers seek better value

Increased value consciousnesses weighs on US growth

Emerging markets keep global surface care sales buoyant

Russian surface care suffers as marginal consumers defect

Russia vs city performance surface care

Dishwashing defies the downturn

Portugal: Can the good times last in dishwashing?

Dishwashing set to sparkle

Air care little better than static as recession bites

Healthy economy helps Polish air care outpace its neighbours

East and Southeast Asia drive growth in insecticides

Burgeoning mass market drives Indonesian insecticides sales

Greater hygiene awareness key in toilet care

Socioeconomic dynamics key to toilet care growth in China

Polishes look to emerging markets for growth

Recession ends double-digit growth in Russian polishes

Recession a win for bleach

A revival in Japanese bleach sales, but for how long?

Global Prospects

Modest growth forecast

Developed markets set for low growth

Demographics a key consideration

Price cuts or innovation?

Stable category growth a future trend

Online channel offers growth potential

Online forecast

Developing markets to boost laundry

Looking beyond BRICs in the hunt for home care growth

Long term potential in Pakistan and South Africa

Procter & Gamble invests in Pakistani growth market

Future Impact of Key Trends: Stronger or Weaker?

Definitions

Report Definitions

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