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Strategy Briefing

Home Care: Quarterly Statement Q2 2017 - Brazil and Mexico Poles Apart

Jun 2017

US$1,325

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About This Report

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

For the most part the Q2 2017 update for home care is a story of ‘steady as she goes’, with only a minor downward revision 2016-2021. These downgrades reflecting a combination of likely adverse outcomes associated with the likes of President Trump and low oil prices, to name two. One interesting story comes from South America with the rebound of the Brazilian market while at the same time conditions in the Mexican market likely to soften. This report considers these two markets in more detail.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Light Downward Revisions

The latest quarterly revision (Q2 2017) of the global home care industry forecast model suggests a modest downgrade in growth prospects. The global Passport baseline CAGR for 2016-2021 value growth has been revised down by a very modest 0.03 percentage points, equating to just USD237 million.

North America

With a new president and much campaign rhetoric to make good on, there is significant doubt surrounding the medium-term path the US economy will take. With such a high degree of uncertainty the US is once again the most significant negative force.

Mexico

In line with events north of the border, the Mexican economy has also been negatively affected by political developments which have served to undermine efforts to get its economy back on an even keel.

Brazil

By contrast, Brazil has witnessed a significant turnaround in fortunes, comparing Q2 2016 with Q2 2017, the country produced an about-turn from the world home care’s most negatively affected nation to its most positive a value change of USD400 million.

Big Three

While GDP per capita, product pricing and population are the stalwarts of growth in most developing markets, a heady combination that tends to have a very positive impact on home care forecasts, soft drivers also have significant influence in Q2 2017.

Company

While international players can more easily insulate themselves from downturns in one region or another, local Latin American manufacturers can be seen to have benefited from down-trading in one sense but are also exposed to a more protracted period of economic uncertainty due to their lack of international expansion.

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overview

Executive summary

GDP forecasts: Revisions over last quarter

RISK SCENARIOS

Global risk scenarios

Risk scenarios

Major macro risks for home care

HOME CARE: QUARTERLY STATEMENT Q2 2017

Key findings

Global home care market strengthens over 2016 forecasts

North America: The world break

Brazil rebounds

What a difference a year makes

Poles apart

Mexico: Hits the wall

A downward trend but it could be worse

Revisions by category

Mexico growth decomposition by category

Trump adverse policies: A worst case scenario

The potential impact of Trump adversity

Numbers and reality

Format change

Made in Mexico, domestic is best?

Brazil: On the rebound

Glass half full

“Luxury” and convenience respond strongest

Population and pricing hard drivers

Fool’s gold

Opportunity for private label

COMPARISONS

Soft driver comparisons

Certainty in necessity

An eye on the future

COMMERCIAL IMPACT

Unilever in Brazil

What consumers apparently want

Unilever in laundry care

The private label question

P&G in Mexico

About Our Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Key applications for Industry Forecast Model

Why buy this report?

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Megatrends

Strategy Briefing

Home Care: Quarterly Statement Q2 2017 - Brazil and Mexico Poles Apart

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Light Downward Revisions

North America

Mexico

Brazil

Big Three

Company

Want to find out more about this report?

Table of Contents

overview

Executive summary

GDP forecasts: Revisions over last quarter

RISK SCENARIOS

Global risk scenarios

Risk scenarios

Major macro risks for home care

HOME CARE: QUARTERLY STATEMENT Q2 2017

Key findings

Global home care market strengthens over 2016 forecasts

North America: The world break

Brazil rebounds

What a difference a year makes

Poles apart

Mexico: Hits the wall

A downward trend but it could be worse

Revisions by category

Mexico growth decomposition by category

Trump adverse policies: A worst case scenario

The potential impact of Trump adversity

Numbers and reality

Format change

Made in Mexico, domestic is best?

Brazil: On the rebound

Glass half full

“Luxury” and convenience respond strongest

Population and pricing hard drivers

Fool’s gold

Opportunity for private label

COMPARISONS

Soft driver comparisons

Soft driver comparisons

Certainty in necessity

An eye on the future

COMMERCIAL IMPACT

Unilever in Brazil

What consumers apparently want

Unilever in laundry care

The private label question

P&G in Mexico

About Our Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Key applications for Industry Forecast Model

Why buy this report?

Want to find out more about this report?

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