The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn moreJun 2017
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For the most part the Q2 2017 update for home care is a story of ‘steady as she goes’, with only a minor downward revision 2016-2021. These downgrades reflecting a combination of likely adverse outcomes associated with the likes of President Trump and low oil prices, to name two. One interesting story comes from South America with the rebound of the Brazilian market while at the same time conditions in the Mexican market likely to soften. This report considers these two markets in more detail.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
The latest quarterly revision (Q2 2017) of the global home care industry forecast model suggests a modest downgrade in growth prospects. The global Passport baseline CAGR for 2016-2021 value growth has been revised down by a very modest 0.03 percentage points, equating to just USD237 million.
With a new president and much campaign rhetoric to make good on, there is significant doubt surrounding the medium-term path the US economy will take. With such a high degree of uncertainty the US is once again the most significant negative force.
In line with events north of the border, the Mexican economy has also been negatively affected by political developments which have served to undermine efforts to get its economy back on an even keel.
By contrast, Brazil has witnessed a significant turnaround in fortunes, comparing Q2 2016 with Q2 2017, the country produced an about-turn from the world home care’s most negatively affected nation to its most positive a value change of USD400 million.
While GDP per capita, product pricing and population are the stalwarts of growth in most developing markets, a heady combination that tends to have a very positive impact on home care forecasts, soft drivers also have significant influence in Q2 2017.
While international players can more easily insulate themselves from downturns in one region or another, local Latin American manufacturers can be seen to have benefited from down-trading in one sense but are also exposed to a more protracted period of economic uncertainty due to their lack of international expansion.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.