The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
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Learn more50 pages, Dec 2016
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The Home Care Q4 update sees further downward revision versus the Passport Baseline by over US$1 billion. This report focuses on the implications of Britain’s imminent exit from the EU on the UK retail environment. Uncertainty in the UK market, and what that means to the future of home care retailing in this market. The UK’s Brexit vote appears to be having an effect on the not only the outlook for the UK but also for the EU28 overall as economic and political uncertainty rule.
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Q4 sees the outlook for home care worsen slightly over what was seen in Q3, with a US$1.1 billion downward revision softening a little to a US$1.2 billion downward revision, with Brazil and the US alone accounting for 50% of this figure.
While the Q3 Quarterly Statement covered the problems associated with North America, this Q4 Quarterly Statement focuses on the EU and more specifically the fallout from the UK’s Brexit vote in June 2016.
At the time of writing, there is much talk of Brexit although this has moved to the background as US president-elect Donald Trump takes centre stage. In both cases much has been said but nothing concrete has actually happened and until the UK government triggers Article 50 nothing will.
The only tangible impact of Brexit has been the British currency falling sharply against the US dollar and the euro. While many experienced this effect on their summer holidays it was not until October 2016 that the impact began to be felt in retail.
Unilever and Tesco had a very public falling out over the former’s intention to raise prices by 10% across its portfolio. The inevitable cost of Brexit, some (including Tesco) cried profiteering, with other brands following suit there have even been orchestrated boycott campaigns for brands that fall foul of public sentiment; Apple however appears to have been immune from this which implies a certain prejudice.
Retailers and brands will never see eye to eye on pricing but as retailers now look to be the people’s champion on pricing what options do brand owners have? There is strong evidence to suggest future retail will be more fragmented but all the options struggle with margins and scale.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.