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Strategy Briefing

Home Care: Quarterly Statement Q4 2016 Hard, soft or Smooth… how do you take your brexit?

50 pages, Dec 2016

US$1,325

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

The Home Care Q4 update sees further downward revision versus the Passport Baseline by over US$1 billion. This report focuses on the implications of Britain’s imminent exit from the EU on the UK retail environment. Uncertainty in the UK market, and what that means to the future of home care retailing in this market. The UK’s Brexit vote appears to be having an effect on the not only the outlook for the UK but also for the EU28 overall as economic and political uncertainty rule.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Further downward revision for Home Care in Q4

Q4 sees the outlook for home care worsen slightly over what was seen in Q3, with a US$1.1 billion downward revision softening a little to a US$1.2 billion downward revision, with Brazil and the US alone accounting for 50% of this figure.

All about Brexit

While the Q3 Quarterly Statement covered the problems associated with North America, this Q4 Quarterly Statement focuses on the EU and more specifically the fallout from the UK’s Brexit vote in June 2016.

Phoney war

At the time of writing, there is much talk of Brexit although this has moved to the background as US president-elect Donald Trump takes centre stage. In both cases much has been said but nothing concrete has actually happened and until the UK government triggers Article 50 nothing will.

Inflation

The only tangible impact of Brexit has been the British currency falling sharply against the US dollar and the euro. While many experienced this effect on their summer holidays it was not until October 2016 that the impact began to be felt in retail.

Tesco tiff

Unilever and Tesco had a very public falling out over the former’s intention to raise prices by 10% across its portfolio. The inevitable cost of Brexit, some (including Tesco) cried profiteering, with other brands following suit there have even been orchestrated boycott campaigns for brands that fall foul of public sentiment; Apple however appears to have been immune from this which implies a certain prejudice.

Future retail

Retailers and brands will never see eye to eye on pricing but as retailers now look to be the people’s champion on pricing what options do brand owners have? There is strong evidence to suggest future retail will be more fragmented but all the options struggle with margins and scale.

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overview

Key findings

Overview

Executive summary

GDP forecast revisions over last quarter

Forecast Update

Global home care: A further downward revision for Q4

Focus moves to Europe

Europeans and product pricing

EU conditions tighten

Two scenarios, or is it three?

US trumps Brexit

A confusing business, Brexit in numbers

UK blues

US TRUMPS BREXIT

Prices under pressure?

Disorderly (aka Hard) Brexit vs no Brexit

Trump to the rescue

UNCERTAINTY AND THE “PHONEY WAR”

UK predictably uncertain

UK uncertainty and product necessity

Reality bites

Soft currency

Necessary price rises or opportunism?

REALITY BITES

Who is exposed?

Manufacturing footprint

Real not phoney

The Unilever situation

Unilever in a seemingly strong position

B asket case

REAL NOT PHONEY

Is P&G better positioned?

Balance of power

Love it or hate it, just don’t mess around with it

Balance redefined

Unilever’s sales growth

UK retail environment

Hard discounter threat a motivator

UK RETAIL ENVIRONMENT

Discounters set for further expansion

Changing Spanish brand landscape

Economic issues can push private label

Private label threat

Quasi private label

Future distribution: Five options

Classic grocery retail

Online

Direct from the manufacturer

Service agreements

Contract out

Retail status quo under threat?

Why buy this report?

Want to find out more about this report?

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Megatrends

Strategy Briefing

Home Care: Quarterly Statement Q4 2016 Hard, soft or Smooth… how do you take your brexit?

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

Further downward revision for Home Care in Q4

All about Brexit

Phoney war

Inflation

Tesco tiff

Future retail

Want to find out more about this report?

Table of Contents

overview

Key findings

Overview

Executive summary

GDP forecast revisions over last quarter

Forecast Update

Global home care: A further downward revision for Q4

Focus moves to Europe

Europeans and product pricing

EU conditions tighten

Two scenarios, or is it three?

US trumps Brexit

A confusing business, Brexit in numbers

UK blues

US TRUMPS BREXIT

Prices under pressure?

Disorderly (aka Hard) Brexit vs no Brexit

Trump to the rescue

UNCERTAINTY AND THE “PHONEY WAR”

UK predictably uncertain

UK uncertainty and product necessity

Reality bites

Soft currency

Necessary price rises or opportunism?

REALITY BITES

Who is exposed?

Manufacturing footprint

Real not phoney

The Unilever situation

Unilever in a seemingly strong position

B asket case

REAL NOT PHONEY

Is P&G better positioned?

Balance of power

Love it or hate it, just don’t mess around with it

Balance redefined

Unilever’s sales growth

UK retail environment

Hard discounter threat a motivator

UK RETAIL ENVIRONMENT

Discounters set for further expansion

Changing Spanish brand landscape

Economic issues can push private label

Private label threat

Quasi private label

Future distribution: Five options

Classic grocery retail

Online

Direct from the manufacturer

Service agreements

Contract out

Retail status quo under threat?

Why buy this report?

Want to find out more about this report?

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