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Strategy Briefing

Home Care Review: The Strategic Implications of a Recessionary Global Market

52 pages, Dec 2011

US$2,000

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About This Report

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Global retail sales of home care in 2010 provide further evidence that the industry’s multinational players need to strengthen their positions in potentially riskier second and third tier emerging markets; first to dilute some of their growth dependency on the BRICs, and secondly, to offset sluggishness in the US and Western Europe. If risk averse strategic planning is undertaken, companies may find themselves dragged into a potentially protracted cycle of home care underperformance.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

What this report includes

Up-to-the minute analysis of the latest trends in the industry
New product development, forecasts and other themes
Unique graphics and illustrated case studies
Most recent brand and company news
New insight into the size and shape of the market

Why buy this report

Clear, concise powerpoint format makes it easy to digest
Leading industry opinion keeps you abreast of latest news and trends
Forward-looking outlook on a category, market or issue affecting the industry
Latest five year forecasts assess how the market is predicted to develop
Understand the competitive environment, the leading players and brands

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Introduction

Scope

Key findings

Global Snapshot

Emerging markets are a lifeline of growth for home care

Laundry soaks up five out of every US$10 spent on home care

Home care on the cusp of an emerging market tipping point

Margins increasingly squeezed in weak developed markets

Emerging market investment needs to look beyond the BRICs

A global industry landscape of maturity versus opportunity

Riskier second tier emerging markets present attractive returns

Key factors driving global home care

The corporate leaders in home care

The billionaire brands

Private label is over-dependent on developed markets

Private label needs to be more innovative in its segmentation

The traditional sector has to be nurtured in emerging markets

Emerging Market Analysis

Emerging market exposure by leading home care companies

Case studies: Emerging Asia

New laundry care culture drives growth in Emerging Asia

China

China’s eastern coastal cities drive demand

India

North India is the key consumption base, the northeast lags behind

Case studies: Latin America

Dishwashing is growing from a low base in Latin America

Brazil

Mexico

Venezuela

Argentina

Case studies: Eastern Europe

Toilet care is a key niche growth story in Eastern Europe

Russia

Ukraine

Case study: Middle East and Africa

Growth prospects in the Middle East and Africa are under threat

South Africa

Category Analysis

Laundry care boosted by strong washing machine penetration

Category disparities between developed and emerging markets

Laundry detergents dominate, but margins are getting squeezed

Turkey is a big opportunity for laundry and dishwashing investment

Home Care Prospects

Home care on course for a critical emerging market tipping point

The challenge is to develop multiple emerging market positions

Laundry care will continue to drive the majority of new business

Second tier emerging market hot spots

Summary 1 issues relating to key second tier emerging markets

Forecast brand movers and shakers to 2015

Report Definitions

Definitions

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Megatrends

Strategy Briefing

Home Care Review: The Strategic Implications of a Recessionary Global Market

New Report Guarantee

About This Report

New Report Guarantee

Overview

Why buy this report?

What this report includes

Why buy this report

Delivery format

Want to find out more about this report?

Table of Contents

Introduction

Scope

Key findings

Global Snapshot

Emerging markets are a lifeline of growth for home care

Laundry soaks up five out of every US$10 spent on home care

Home care on the cusp of an emerging market tipping point

Margins increasingly squeezed in weak developed markets

Emerging market investment needs to look beyond the BRICs

A global industry landscape of maturity versus opportunity

Riskier second tier emerging markets present attractive returns

Key factors driving global home care

The corporate leaders in home care

The billionaire brands

Private label is over-dependent on developed markets

Private label needs to be more innovative in its segmentation

The traditional sector has to be nurtured in emerging markets

Emerging Market Analysis

Emerging market exposure by leading home care companies

Case studies: Emerging Asia

New laundry care culture drives growth in Emerging Asia

China

China’s eastern coastal cities drive demand

India

North India is the key consumption base, the northeast lags behind

Case studies: Latin America

Dishwashing is growing from a low base in Latin America

Brazil

Mexico

Venezuela

Argentina

Case studies: Eastern Europe

Toilet care is a key niche growth story in Eastern Europe

Russia

Ukraine

Case study: Middle East and Africa

Growth prospects in the Middle East and Africa are under threat

South Africa

Category Analysis

Laundry care boosted by strong washing machine penetration

Category disparities between developed and emerging markets

Laundry detergents dominate, but margins are getting squeezed

Turkey is a big opportunity for laundry and dishwashing investment

Home Care Prospects

Home care on course for a critical emerging market tipping point

The challenge is to develop multiple emerging market positions

Laundry care will continue to drive the majority of new business

Second tier emerging market hot spots

Summary 1 issues relating to key second tier emerging markets

Forecast brand movers and shakers to 2015

Report Definitions

Definitions

Why buy this report?

Want to find out more about this report?

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