Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Toilet care has shown positive retail growth in both retail value and volume terms in 2023, with the major contributing factors being inflationary pressure and rising price points. This explains the heightened retail value growth compared to retail…
Following growth driven by COVID-19, the major product areas in surface care continued to be bathroom cleaners, kitchen cleaners, drain openers and floor cleaners in 2023. As such, manufacturers and retailers have continued launching various formats…
Despite price rises in 2023, polishes continued to record a retail value decline, with retail volume sales falling in all areas. COVID-19 had no noticeable impact on the polishes landscape, with sales declining before the outbreak. The polishes…
Laundry care recorded positive retail value growth in 2023, driven by rising price points. Rising inflation and raw materials costs, alongside domestic and international shipping costs, resulted in higher costs across all laundry care products.…
Over the review period, home insecticides registered slight positive retail volume growth, as stronger disinfectant products were used since spring 2020, when the pandemic emerged, removing more environments suitable for insect larvae, thereby…
Home care witnessed strong current retail value growth in 2023, driven by inflation and rising price points.
Despite the threat of COVID-19 fading in 2023, dishwashing products integrating antibacterial features have continued gaining momentum among local consumers. More brands have incorporated the feature clearly on packaging while launching new…
While retail value sales were positive in 2023, these were driven by inflationary pressures and rising price points. As such, retail volume sales were challenged, recording a decline. Rising hygiene concerns during COVID-19 had contributed to…
In line with trends noted over the review period, air care continued to record positive retail value and volume growth in 2023, despite rising price points. Even though many consumers have travelled overseas following lifted restrictions, while…