Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Toilet care presented an intriguing narrative in 2023, with the retail volume and current value growth rates experiencing an upward trajectory from the previous year. This growth, however, was juxtaposed against the nuanced dynamics of a niche…
The year 2023 witnessed a remarkable and positive surge in current value sales in surface care (excluding wipes – which did not have notable sales), surpassing the growth observed in 2022. This robust expansion can be attributed to two significant…
Polishes exhibited a dual narrative of retail volume growth across most categories (except floor polish, which dragged down the overall growth rate), and intricate pricing adjustments. The growth rate for polish for columns in particular remained…
Laundry care saw a negligible retail volume decline in 2023, although growth continued in current value terms due to slight price rises and premiumisation. Liquid detergents saw healthy double-digit current value and volume growth in 2023, whilst…
In 2023 home insecticides maintained stable retail volume sales and displayed resilience in current value terms, driven by the strong need for protection from insects in the home. Consumers have been taking a more careful approach to dealing with…
Home care saw growth in both retail volume and current value terms in 2023, although performances varied across categories. Surface care maintained solid volume growth as consumers looked for effective, convenient products due to the prevailing…
Dishwashing maintained slow and stable retail volume and current value growth in 2023. While retail volume growth in hand dishwashing was negligible, automatic dishwashing saw a stronger increase from a much lower base. Automatic dishwashing saw a…
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
The unit price of bleach experienced a marginal increase in current terms in 2023, following a notable price hike in the preceding year. This shift in pricing dynamics reflects the intricate balance that bleach is navigating in response to evolving…
Overall retail volume sales of air care products displayed a modest uptick in 2023. However, this growth narrative unfolded against the backdrop of notable shifts in unit prices. The incremental growth observed in overall volume sales of air care…