Home Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,325
Country Report

Toilet Care in New Zealand

Jan 2023

Environmental and sustainability concerns are high amongst New Zealand consumers. Local consumers are acutely aware of the impact that their consumption behaviour has on the environment. While the consumer move away from the consumption of dairy…

USD 1,195
Country Report

Surface Care in New Zealand

Jan 2023

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards, in terms of restrictions on movement and gatherings. However, the Delta outbreak in late August 2021 saw a prolonged lockdown in the…

USD 1,195
Country Report

Polishes in New Zealand

Jan 2023

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards, in terms of domestic movement and restrictions on gatherings. However, the Delta outbreak in August 2021 led to a prolonged lockdown in…

USD 1,195
Country Report

Laundry Care in New Zealand

Jan 2023

According to Statistics New Zealand, the 8% increase in grocery prices observed in 2022 was the biggest annual increase since 2011 – and that was affected by a GST rise. The increasing costs of international shipping and logistics, combined with…

USD 1,195
Country Report

Home Insecticides in New Zealand

Jan 2023

A mild winter and an early start to the warmer summer months brought on by a La Niña weather system created ideal conditions for insect populations to grow in 2022. During La Niña events, north-easterly winds are characteristic, which tend to bring…

USD 1,195
Country Report

Home Care in New Zealand

Jan 2023

The major trend impacting consumers and the home care industry in 2022 was high levels of inflation. This created cost of living pressures for consumers, while also driving strong current value growth within the industry – far higher than retail…

USD 2,750
Country Report

Dishwashing in New Zealand

Jan 2023

Until mid-2021, New Zealand had been relatively unaffected by the COVID-19 pandemic by international standards – for instance, in terms of domestic movement or gathering restrictions. However, the Delta outbreak in late August 2021 saw a prolonged…

USD 1,195
Country Report

Bleach in New Zealand

Jan 2023

According to Statistics New Zealand, the 8% increase in grocery prices observed in 2022 was the biggest annual increase since 2011 – and that was affected by a GST rise. The increasing costs of international shipping and logistics, combined with…

USD 1,195
Country Report

Air Care in New Zealand

Jan 2023

In the early stages of the pandemic, New Zealand was relatively unaffected by the COVID-19 pandemic by international standards, with few limitations on movement or gatherings. However, the Delta outbreak in late August 2021 saw a prolonged lockdown…

USD 1,195
Strategy Briefing

Global Inflation Tracker: Q3 2022

Sep 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

USD 1,325
Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

USD 1,325
Country Report

Toilet Care in Australia

Apr 2022

As a result of the COVID-19 pandemic and associated lockdowns, Australians spent more time at home than usual in 2020 and 2021. This meant they also visited the toilet more often. Whereas during non-pandemic periods, Australians regularly go to the…

USD 1,195
Country Report

Surface Care in Australia

Apr 2022

The current value growth of surface care slowed slightly in 2021, after the COVID-19 pandemic-inspired spike of 2020, when the category experienced double-digit growth. Growth in 2020 was directly associated with efforts to destroy germs in the hope…

USD 1,195
Country Report

Polishes in Australia

Apr 2022

Even before the pandemic, polishes was a category in decline, with its customer base predominately made up of elderly Australians who placed great importance on the condition of their furniture, floor and footwear. New generations of consumers…

USD 1,195
Country Report

Laundry Care in Australia

Apr 2022

Whilst laundry care saw stronger current value growth in 2021 than it did prior to the COVID-19 pandemic, it performed far weaker than most other home care categories. This was also a significant slowdown from 2020, when consumers both stockpiled…

USD 1,195
Country Report

Home Insecticides in Australia

Apr 2022

Home insecticides experienced solid growth in both 2020 and 2021, as climate conditions, specifically the presence of both La Niña and a negative Indian Ocean dipole, brought cooler and damper weather conditions to the heavily populated east coast of…

USD 1,195
Country Report

Home Care in Australia

Apr 2022

The COVID-19 pandemic remained the dominant influence over home care in Australia in 2021, for the second consecutive year. Whether consumers were purchasing large volumes of home care disinfectant or other surface care products containing…

USD 2,750
Country Report

Dishwashing in Australia

Apr 2022

The COVID-19 pandemic gave a boost to dishwashing in Australia, as Australians spent more time at home, particularly at meal times. Whilst many foodservice outlets were open for takeaway or delivery, such options were considered less attractive, and…

USD 1,195
Country Report

Bleach in Australia

Apr 2022

Bleach experienced particularly strong growth in 2020, due to its reputation as the ultimate germ-killer, a handy reputation to have during a pandemic. Prior to the COVID-19 pandemic there were few cleaning tasks for which a product as strong as…

USD 1,195
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