Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
Inflation is a driving force behind the growth of air care products in value terms in Slovenia. With rising unit prices, consumers are adopting a more cautious approach to their spending habits, leading to a decline in volume sales. Although…
The growth of bleach in Slovenia is largely driven by inflation. However, the product area is witnessing a decline in volume terms as consumers increasingly prioritise eco-friendly alternatives due to heightened environmental awareness and…
Automated dishwashing tablets emerge as the fastest-growing subcategory in dishwashing, driven by their pre-measured portions and user-friendly nature. The convenience they offer aligns well with the hectic lifestyles of consumers. Compared to liquid…
In 2023, Slovenia witnessed a growing demand for hypoallergenic and sensitive products, particularly in surface care and laundry care, driven by an increasing prevalence of allergies. Consumers, especially parents and pet owners, favour surface care…
The category of home insecticides witnessed overall growth in Slovenia, attributed in part to the aftermath of major floods that struck the country in August. This natural disaster led to a surge in mosquito populations, driving up demand for…
Laundry care emerges as one of the fastest-growing categories in home care, propelled by the increasingly busy and active lifestyles of consumers, leading to more soiled clothing. Fabric softeners witness significant growth within laundry care,…
Inflationary pressures are propelling the growth of polishes sales in Slovenia, primarily driven by increased unit prices. With consumers becoming more cautious about their spending, they are opting for cheaper alternatives, such as ordinary cleaning…
Surface care is witnessing increased value, notably in the window/glass cleaners product area. Post-pandemic health and hygiene awareness are significant drivers, with consumers prioritising cleanliness. The convenience trend further propels…
Toilet care is experiencing growth in value terms in Slovenia, spurred by factors such as inflation and heightened health and hygiene concerns among consumers. The emphasis on cleanliness and hygiene, particularly in the aftermath of the pandemic,…