Home Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Strategy Briefing

The Impact of Coronavirus On Consumer Goods and Services in the Middle East

Jul 2020

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

USD 1,325
Strategy Briefing

The “New Normal” for Consumer Goods in Sub-Saharan Africa

Jan 2021

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

USD 1,325
Strategy Briefing

Laundry Care in Middle East and Africa

Apr 2021

Laundry care sales recorded healthy growth in 2020, with consumers in Middle East and Africa buying these products in greater amounts after 2019’s decline. Coronavirus (COVID-19) and its economic impact saw some consumers relying more on old…

USD 1,325
Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

USD 1,325
Strategy Briefing

Dishwashing in Middle East and Africa

Sep 2021

The COVID-19 pandemic boosted dishwashing sales in 2020, as many nations entered strict lockdowns to curb the spread of the virus. Demand was driven by more frequent home cooking and remote working, while changes in consumer purchasing behaviour…

USD 1,325
Strategy Briefing

Cities Household Necessities Spending Index

Jun 2022

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

USD 1,325
Strategy Briefing

Global Inflation Tracker: Q3 2022

Sep 2022

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

USD 1,325
Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,325
Strategy Briefing

Global Inflation Tracker: Q1 2023

Feb 2023

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

USD 1,325
Strategy Briefing

Global Inflation Tracker: Q4 2023

Nov 2023

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

USD 1,325
Country Report

Home Care in Angola

Jan 2024

In 2023, home care in Angola has seen the alleviation of importation bureaucracy and governmental efforts to regulate product prices. Despite a marginal decrease, not all products were uniformly affected. Pricing and product availability continue to…

USD 2,750
Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

USD 1,325
Country Report

Air Care in Algeria

Feb 2024

Air care continues to witness steady value growth in 2023. Like most categories in home care, air care has been affected by surging inflation rates and the ongoing war in Ukraine. Economic uncertainty, linked to high inflation and the devaluation of…

USD 1,195
Country Report

Bleach in Algeria

Feb 2024

Bleach is a very popular home care product in Algeria. Despite its potent odour and potentially hazardous qualities, consumers prefer to use bleach because of its great reputation for eliminating all microorganisms. In Algeria, bleach is a…

USD 1,195
Country Report

Dishwashing in Algeria

Feb 2024

Dishwashing has witnessed a slightly slower pace of volume and value growth in 2023, as compared with the previous year. The ongoing economic downturn and soaring inflation, which continues to be impacted by the war in Ukraine, has made Algerians…

USD 1,195
Country Report

Home Care in Algeria

Feb 2024

Home care is witnessing a positive performance in 2023, although some growth momentum has been lost in volume and value terms. Algeria’s growing population and the rising levels of hygiene awareness in society is stimulating demand for home care…

USD 2,750
Country Report

Home Insecticides in Algeria

Feb 2024

Home insecticides are largely purchased out of necessity, but overall demand is being influenced by the underlying population growth in Algeria and urbanisation. One of the main catalysts for sales growth is rising average annual temperatures, as…

USD 1,195
Country Report

Laundry Care in Algeria

Feb 2024

Ongoing economic hardship and surging inflation rates continue to impact purchasing decisions, with many Algerian consumers refraining from purchasing anything other than basic laundry care products in an attempt to reign in household spending.…

USD 1,195
Country Report

Polishes in Algeria

Feb 2024

Polishes felt the impact of difficult economic conditions in 2023, with volume sales slowing marginally year on year. The ongoing pressure on household budgets has weakened sales of polishes as consumers prioritise expenditure on essential goods. The…

USD 1,195
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