Home Care

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

While COVID-19 drove a spike in demand for toilet care products, the category did not perform up to 2020 standards in 2021. However, retail value sales stayed above 2019 levels.

Surface care products were amongst the most sought-after during 2020, as a lack of knowledge around the virus led to a hygiene frenzy, and stockpiling became the norm for many consumers. However, as knowledge of COVID-19 expanded and vaccines became…

In 2021, retail value sales of polishes returned to positive growth. After a year of declines in sales, largely due to the effect of the COVID-19 pandemic, polishes started seeing a turnaround in fortunes from the second half of 2021, with the…

In 2021, growth in the retail sales of laundry care stabilised as the country moved towards a period of normalisation. A significant driver of growth in 2020 was the widespread stockpiling seen, but as consumers adjusted to COVID-19 this stockpiling…

The home insecticides category a slight value growth in 2021, as prices increased, and consumers continued to spend more time at home and focused their purchases on items beyond hygiene-related products.

In 2021, growth in the retail value sales of home care stabilised as the country moved towards a period of normalisation. A significant driver of growth in 2020 was the widespread stockpiling seen, but as consumers adjusted to COVID-19, this…

With the rolling out of Canada’s COVID-19 vaccination programme during 2021, the country entered a period of normalisation in the second half of the year. As consumers started to return to the workplace and were able to eat out more, this resulted in…

Even though retail value sales of bleach sharply declined in 2021, they remained higher than in 2019, driven mainly by price increases. Bleach came to prominence in 2020 with it being a Canada Health-approved product for combatting COVID-19. While…

Air care maintained solid current value growth in 2021, due to consumers continuing to spend more time at home. Even with further understanding of the COVID-19 virus and the population being vaccinated at high rates, consumers continued to work from…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…

2021 saw a decline in retail value sales of toilet care products in current terms compared with 2020. The stockpiling of cleaning products during 2020 was detrimental to the purchase of new toilet care products in 2021. In addition, wider knowledge…

Surface care products were amongst the most sought-after in home care during COVID-19, as a lack of knowledge around the virus led to a hygiene frenzy, and stockpiling became the norm for many consumers. However, as knowledge of COVID-19 expanded and…

Continuing a long-standing trend, traditional floor polish continued to decline in the US in 2021, as floor cleaning systems and robotic vacuum cleaners are taking over this space. As disposable incomes increase, cleaning convenience is one of the…

Premium laundry care products are not only performing well within the category, but they are driving growth for the home care industry as a whole. As a mature market, the US has successfully tapped into laundry additives, concentrated formulae and…

The home insecticides category saw another year of current value growth in 2021, as consumers continued to spend more time at home and focused their purchases on items beyond hygiene-related products. Also, extended home seclusion led consumers to…

The home care industry in the US saw consumer sales soften in 2021, even with rising prices and inflation, as some consumers still had supplies in stock from 2020, and did not have to restock as often. While cleaning habits remained higher than 2019,…