Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…
High price growth in 2023 results in decreasing volume sales of air care as Finns continue to cut spending on non-essential home care products. The declining demand for air care is also linked to a growing trend towards sustainability. Consumers…
Bleach records a decline in volume sales as safety becomes a major concern. Growing awareness of the harmful impact of bleach on health and the environment prompts health-conscious consumers to switch to less harmful home care products. Bleach is now…
Dishwashing has been adversely affected by price growth, leading consumers to adopt more economical practices. Users of automatic dishwashing machines are opting for full loads to maximise efficiency. Some consumers are downgrading from all-inclusive…
The year 2023 witnessed a consistent rise in unit prices, contributing to a decline in volume sales. However, since April 2023, home care has shown signs of recovery, buoyed by increases in consumer spending, particularly during the summer months…
High price increases in 2023 have negatively impacted the volume sales of insecticides. Consumers are now purchasing insecticides as needed, prioritising effectiveness in their selection process. Brand loyalty remains high in this category, with…
Laundry care has been adversely affected by rising prices, prompting Finns to adopt energy and water-saving practices. Consumers are prioritising full-capacity loads and opting for low-temperature washing cycles. Despite the overall decline, laundry…
High volume price growth continues to impede the volume sales growth of polishes in 2023. Consumers are prioritising necessary home care products over polishes, leading to a decline in their usage. The popularity of non-wood materials for furniture…
Surface care faces challenges during a period of price growth in 2023, with consumers focusing on essential purchases. Sprays, especially basic surface care sprays, remain the most popular format. However, disinfecting products experienced a notable…
The notable unit price growth in 2023 has prompted many Finns to optimise their consumption of toilet care products. Consumers are shifting away from in-cistern toilet blocks (ITBs) towards toilet liquids/foams due to their lower cost and the ability…