Home Care

Air care in Germany has witnessed some interesting trends in recent years. While electric air fresheners experienced a decline in volume sales in 2022 following several years of growth, candle air fresheners continued to grow in popularity. This was…

Despite its broad disinfecting characteristics, bleach is considered a heavy chemical by most consumers in Germany and now features less often in many household cleaning routines. As a result, volume sales of bleach declined throughout the review…

The briefing introduces the Cities Households Necessities Spending Index. The index ranks 1,075 cities by household expenditure on non-discretionary items, namely food, housing, and clothing and footwear. This analysis focuses on 160 major cities.…

Dishwashing in Germany posted positive current value growth in 2022, although this was driven largely by inflationary pressures that resulted in higher unit prices. Among the various formats, automatic dishwashing tablets retained the highest value.…

This report examines inflation levels and drivers globally and in key countries. In 2023, global inflation is expected to ease from its peak in 2022, but remaining significantly above-trend. Geopolitical risks and uncertainty in the energy market are…

The report examines inflation level and drivers globally and in the key countries. Global inflation is forecast to accelerate due to higher energy and commodity prices, disruptions in supply chains and weaker business confidence. Impact varies…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries. Global inflation is reaching a peak, although geopolitical risks and uncertainty in the energy market remain key risks. The impact varies between countries, with…

This report examines inflation levels and drivers globally and in key countries in Q4 2023 and 2024. Global inflation is moderating, although divergence remains among the key economies. Higher volatility in the energy markets and disruption of…

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

Home care products in Germany are widely available and are considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2022 was defined more unusually by the effects of inflation and the…

Home care products in Germany are widely available and are considered everyday household essentials, thereby offering a traditionally stable market environment. However, 2022 was defined more unusually by the effects of inflation and the…

Laundry care remained the largest home care category in Germany in 2022 in both value and volume sales. It recorded significant value growth in 2022 despite the previous year’s declines, thereby boosting the overall value of home care. The strongest…

The average unit price of polishes in Germany surged in 2022 due to the impact of inflation. While inflation has influenced prices across most consumer products, it has impacted polishes particularly acutely. This can be attributed to two main…

In value growth terms, surface care was the second strongest performer in German home care in 2022, after laundry care. Value growth outperformed that of volume in 2022, influenced by the impact of inflation, which forced players to increase their…

Toilet care sales in Germany further stabilised after years of volatility due to the changing habits of consumers during the early years of the pandemic. As volume sales began to normalise in 2021, they were followed by declines in 2022, driven by…