Market research on the home care industry. Our reports feature a ...
Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
After recording a clear spike in demand in 2020 with more time spent at home and heightened cleaning regimes due to the pandemic, home care sales in Western Europe have since struggled to record positive growth in either volume or real value terms.…
Home care sales in Asia Pacific have continued to record positive growth in recent years, in spite of the pressure many households were seeing on their purchasing power against an inflationary backdrop. Tablet detergents continues to be one of the…
After the spike in demand seen in Latin America in 2020 due to the pandemic, with more time spent at home and heightened cleaning regimes, much weaker demand was seen in the next two years. However, home care enjoyed a stronger performance in 2023,…
Home care faces challenges from high inflation, rising prices, and strained supply chains, leading to flat sales. High inflation reshapes habits, boosting private labels. Brands diversify portfolios and innovate for superiority. Industry tackles…
Home care sales in Middle East and Africa saw a spike in demand in 2020, with the pandemic leading to heightened hygiene concerns among consumers. Nevertheless, sales have continued to grow in the subsequent years in both volume and real value terms,…
The global market for home care is being influenced by factors beyond hygiene. While challenges like inflation and the rising cost of living are driving innovations around energy management, factors like wellness and digitalisation are also bringing…
Unilever is one of the leading home care companies worldwide, with a strong market presence in the Asia-Pacific African region and Latin America. The company has 13 brands, whereas five belong to the home care industry, namely Seventh Generation,…
This briefing discusses the home care industry’s approach to environmental sustainability at a time of economic turmoil. Consumer demand for sustainable product solutions is growing. However, price remains a barrier to wider adoption. The industry…
This report explores retailing shifts in the home care industry over the period 2017 to 2022, which includes the impact of rising global inflation rates and the post-COVID-19 pandemic scenario on store-based retail and non-store channels, including…
This Half-Year Review of Euromonitor International’s home care data is intended to provide analysis of the biannual update to Euromonitor International’s Forecast Model (FM), alongside the quarterly update to the Macro Model, offering insight into…