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Home Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Strategy Briefing

World Market for Home Care

Mar 2023

This briefing explores global market developments in home care in light of recent developments. The current economic climate results in consumers re-evaluating and rationalising their spending. Over the forecast period, the industry is expected to…

USD 1,325
Strategy Briefing

Competitor Strategies in Home Care

Jul 2023

The global market for home care is being influenced by factors beyond hygiene. While challenges like inflation and the rising cost of living are driving innovations around energy management, factors like wellness and digitalisation are also bringing…

USD 1,325
Strategy Briefing

Approach to Environmental Sustainability in Home Care

Jan 2023

This briefing discusses the home care industry’s approach to environmental sustainability at a time of economic turmoil. Consumer demand for sustainable product solutions is growing. However, price remains a barrier to wider adoption. The industry…

USD 1,325
Strategy Briefing

Where Consumers Shop for Home Care

Jul 2023

This report explores retailing shifts in the home care industry over the period 2017 to 2022, which includes the impact of rising global inflation rates and the post-COVID-19 pandemic scenario on store-based retail and non-store channels, including…

USD 1,325
Strategy Briefing

Home Care: Half-Year Update H1 2023

Sep 2023

This Half-Year Review of Euromonitor International’s home care data is intended to provide analysis of the biannual update to Euromonitor International’s Forecast Model (FM), alongside the quarterly update to the Macro Model, offering insight into…

USD 1,325
Global Company Profile

The Procter & Gamble Co, The in Home Care

Jul 2023

Procter & Gamble remains the global leader in home care, where much of the growth is stemming from the continued expansion of the laundry care category. Its high brand recognition, coupled with multiple advantageous brand positions, is expected to be…

USD 570
Global Company Profile

Unilever Group in Home Care

May 2022

Unilever is one of the leading home care players globally, and derives the majority of its value sales from its laundry care business. Emerging economies contribute significantly to the business, and offer further growth prospects. Sustainability…

USD 570
Global Company Profile

SC Johnson & Son Inc in Home Care

Jun 2023

Amid high inflationary pressure and economic uncertainty in markets around the globe, the home care industry is also facing a deceleration in sales growth due to a softening of pent-up demand after the pandemic. SC Johnson’s growth potential within…

USD 570
Global Company Profile

Reckitt Benckiser Group Plc (Reckitt) in Home Care

Jul 2023

As the third largest home care player globally, Reckitt derives most of its revenue from surface care, which is also the fastest growing category for the company. Despite experiencing a decline in market share, the company experienced growth through…

USD 570
Strategy Briefing

Home Care Beyond the Pandemic

Jan 2022

As the pandemic moves to endemic, tax increases and economic disruption arrive, home care is challenged with how it preserves resurgence forged during the pandemic. The industry is faced with two key challenges: Avoiding commoditisation in a changed…

USD 1,325
Strategy Briefing

Voice of the Industry: Home Care

Nov 2022

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August…

USD 1,325
Strategy Briefing

Home Care: Half-Year Update H1 2022

Sep 2022

Euromonitor International updated the Home Care Forecast Model in August 2022, applying the latest macroeconomic consensus to review 2022-2026 category projections. This report reviews top line changes to this outlook, indicating the main challenges…

USD 1,325
Global Company Profile

Henkel AG & Co KGaA in Home Care

Jun 2022

As the fourth largest home care player in the world, Henkel derives most of its industry revenue from its laundry care business, while dishwashing and toilet care have grown the strongest. Despite a decline in market share, the company managed to…

USD 570
Strategy Briefing

Voice of the Industry: Home Care 2021

Oct 2021

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August…

USD 1,325
Strategy Briefing

Home Care: Quarterly Statement Q3 2021

Aug 2021

This briefing looks at changes in Euromonitor International’s home care forecasts across the 54 markets covered by the Industry Forecast Model, as part of our quarterly forecast review. A more positive economic outlook during this quarter has led to…

USD 1,325
Strategy Briefing

Home Care: Quarterly Statement Q2 2021

Jun 2021

This briefing looks at changes in Euromonitor International’s home care forecasts across the 54 markets covered by the Industry Forecast Model, as part of our quarterly forecast review. A more positive economic outlook during this quarter has led to…

USD 1,325
Global Company Profile

The Procter & Gamble Co in Home Care

Oct 2021

Procter & Gamble is the leading global player in the home care market, with the majority of its value sales coming from its laundry care business. The pandemic has led to an uptake in the demand for hygiene products, offering growth potential for the…

USD 570
Strategy Briefing

E-commerce Promotional Mechanics in Home Care, October - December 2020

Mar 2021

As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and trends has never been higher. In this Promotional Mechanics report, key questions across various business areas will be…

USD 1,325
Strategy Briefing

The Impact of Coronavirus on Home Care

Apr 2020

This report outlines Euromonitor International’s initial review and statement on the impact of the Coronavirus (COVID-19) pandemic on the global home care industry. In a very fluid and rapidly developing situation, this report seeks to provide a…

USD 1,325
Strategy Briefing

Self-Care at Home

Jun 2023

Self-care at home, as an aspect of the wellness trend, needs to be evaluated as a strategic planning priority as this will sit alongside sustainability long term as a core value pillar. This topic accelerated over the pandemic and keeps accelerating…

USD 1,325
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