Home Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

Strategy Briefing

Approach to Environmental Sustainability in Home Care

Jan 2023

This briefing discusses the home care industry’s approach to environmental sustainability at a time of economic turmoil. Consumer demand for sustainable product solutions is growing. However, price remains a barrier to wider adoption. The industry…

USD 1,325
Strategy Briefing

World Market for Home Care

Feb 2022

This briefing explores global market developments in home care in light of recent developments. The pandemic has changed the way consumers clean and purchase products, driving new business models and cross-industry partnerships, as well as battles…

USD 1,325
Strategy Briefing

Home Care Beyond the Pandemic

Jan 2022

As the pandemic moves to endemic, tax increases and economic disruption arrive, home care is challenged with how it preserves resurgence forged during the pandemic. The industry is faced with two key challenges: Avoiding commoditisation in a changed…

USD 1,325
Global Company Profile

Unilever Group in Home Care

May 2022

Unilever is one of the leading home care players globally, and derives the majority of its value sales from its laundry care business. Emerging economies contribute significantly to the business, and offer further growth prospects. Sustainability…

USD 570
Strategy Briefing

Voice of the Industry: Home Care

Nov 2022

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August…

USD 1,325
Strategy Briefing

Home Care: Half-Year Update H1 2022

Sep 2022

Euromonitor International updated the Home Care Forecast Model in August 2022, applying the latest macroeconomic consensus to review 2022-2026 category projections. This report reviews top line changes to this outlook, indicating the main challenges…

USD 1,325
Global Company Profile

Henkel AG & Co KGaA in Home Care

Jun 2022

As the fourth largest home care player in the world, Henkel derives most of its industry revenue from its laundry care business, while dishwashing and toilet care have grown the strongest. Despite a decline in market share, the company managed to…

USD 570
Global Company Profile

SC Johnson & Son Inc in Home Care

Jun 2022

SC Johnson is the largest privately held home care company in the world, and derives the majority of its value sales from its home insecticides and air care businesses. Sustainability is a core focus for the company, and it has been leading…

USD 570
Global Company Profile

Reckitt Benckiser Group Plc (Reckitt) in Home Care

Sep 2022

As the third largest global player in the home care industry, Reckitt derives most of its revenue from surface care which is also the fastest growing category for the company. The company experienced growth through market momentum despite decline in…

USD 570
Strategy Briefing

Voice of the Industry: Home Care 2021

Oct 2021

In the Voice of the Industry Survey series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the home care industry, drawing on the Voice of the Industry: Home Care Survey, conducted in August…

USD 1,325
Global Company Profile

Colgate-Palmolive Co in Home Care

Jul 2021

Colgate-Palmolive is a key global player in home care, with a strong presence in laundry care, surface care and dishwashing. Amidst the Coronavirus (COVID-19) pandemic, dishwashing was boosted by increased home cooking, while the growing focus on…

USD 570
Global Company Profile

The Clorox Company in Home Care

May 2021

Beyond the initial stockpiling and the subsequent supply chain disruptions, surface care and bleach became must-have products for the hygiene obsessed consumer in 2020. 2020 will undoubtedly be a milestone in the history of The Clorox Company and the…

USD 570
Strategy Briefing

Where Consumers Shop for Home Care

Oct 2021

This report examines retailing shifts in the home care industry between 2015 and 2020 including the impact of the COVID-19 pandemic on industry performance and on sales across non-store and store-based retailing.

USD 1,325
Strategy Briefing

Home Care: Quarterly Statement Q3 2021

Aug 2021

This briefing looks at changes in Euromonitor International’s home care forecasts across the 54 markets covered by the Industry Forecast Model, as part of our quarterly forecast review. A more positive economic outlook during this quarter has led to…

USD 1,325
Strategy Briefing

Home Care: Quarterly Statement Q2 2021

Jun 2021

This briefing looks at changes in Euromonitor International’s home care forecasts across the 54 markets covered by the Industry Forecast Model, as part of our quarterly forecast review. A more positive economic outlook during this quarter has led to…

USD 1,325
Global Company Profile

The Procter & Gamble Co in Home Care

Oct 2021

Procter & Gamble is the leading global player in the home care market, with the majority of its value sales coming from its laundry care business. The pandemic has led to an uptake in the demand for hygiene products, offering growth potential for the…

USD 570
Strategy Briefing

E-commerce Promotional Mechanics in Home Care, October - December 2020

Mar 2021

As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and trends has never been higher. In this Promotional Mechanics report, key questions across various business areas will be…

USD 1,325
Strategy Briefing

The Impact of Coronavirus on Home Care

Apr 2020

This report outlines Euromonitor International’s initial review and statement on the impact of the Coronavirus (COVID-19) pandemic on the global home care industry. In a very fluid and rapidly developing situation, this report seeks to provide a…

USD 1,325
Strategy Briefing

The Future Home

Aug 2021

Our relationship with the home has been fundamentally changed by the pandemic. Our home has become a “hygienic sanctuary” where an increasing number of activities happen. With space a constraint, versatility of the living space has become a focus for…

USD 1,325
Strategy Briefing

Inflation Surge: Pet Care

Dec 2022

Pet food volume sales surged over the pandemic, with premiumisation fostering even higher value sales growth. Surges in commodity prices continued generating sharp unit price increases and forced online portfolio reductions. The recessionary…

USD 1,325
Passport Our solution covers your every research need, providing context around your business for a deeper market view. Learn More