Home Furnishings

Market research on the home furnishings industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
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Strategy Briefing

Strategy Briefing

Baby Boomers: Old is Gold in Home and Garden

Aug 2018

Baby boomers are homeowners with DIY-knowledge, cooking skills and higher average incomes, making this generation attractive to home and garden players. Baby boomers are also transitioning into a new stage in their lives through retirement, ...

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Country Report

Home Furnishings in Australia

May 2018

Indoor furniture experienced another year of positive value growth in 2017. Bedroom furniture has been an important area within indoor furniture, as mattresses have continued to grow in both volume and value terms, driven by improvements in quality ...

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Home Furnishings in Brazil

May 2018

In 2017, construction companies decreased their inventory and there was an increase in the number of new launches, which directly contributed to the positive performance of home furnishings. Indoor furniture was one of the categories to benefit from ...

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Country Report

Home Furnishings in Thailand

May 2018

The number of households in Thailand grew by a further 2% in 2017, which helped drive growth in home furnishings, with consumers and landlords having to furnish these new properties. In 2017 the Thai government announced its approval for the ...

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Country Report

Home Furnishings in the US

May 2018

Most large cities have seen greenfield sprawl: the conversion of farmland or other lightly used tracts into housing. Consequently, houses have more than doubled their average size in the last 30 years. Still, many millennials prefer to live close to ...

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Country Report

Home Furnishings in Switzerland

May 2018

Light-emitting diode lamps (LED) remained the largest category within light sources in value terms in 2017. This category’s share within light sources is only expected to increase over the forecast period, as compact fluorescent lamps (CFL) and ...

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Country Report

Home Furnishings in Spain

May 2018

Two main trends defined the demand for home furnishings in 2017: increasing purchasing power and the reduction of available living space. Earlier in the review period, as Spaniards were afflicted by the economic crisis, the main purchasing criterion ...

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Country Report

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Home Furnishings in France

May 2018

Home furnishings is expected to remain on a positive track over the first half of the forecast period. On the one hand, the ongoing boom in the housing, construction and real estate markets will support demand, while innovative launches and ...

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Country Report

Country Report

Home Furnishings in the Netherlands

May 2018

The Dutch economy grew by an unexpected 3% in 2017, boosting employment and consequently resulting in higher disposable incomes. With consumers more confident of their future finances, refurbishing their homes was one of the ways in which they chose ...

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Country Report

Home Furnishings in Hong Kong, China

May 2018

With rising disposable income, consumers in Hong Kong are turning to premium home furnishings for better designs and higher quality. The limited living space in Hong Kong also favours value growth. Narrow housing areas limits the amount of furniture ...

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Country Report

Home Furnishings in Russia

May 2018

A large number of Russian households consist of a single person or a couple without children. These segments are regarded as the most promising consumers, who are more likely to make their initial purchases of home furnishing goods. In order to ...

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Country Report

Home Furnishings in Malaysia

May 2018

Despite economic growth and higher private spending in 2017, many consumers remained cautious about spending on big-ticket home furnishings. Many consumers are more willing to spend on certain types of home furnishings. Outside of lighting, home ...

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Country Report

Home Furnishings in Italy

May 2018

In 2017, home furnishings in Italy continued to show signs of improvement, thanks to the improved economy and government stimulus. LED lighting and gas barbecues showed the best performances, followed by kitchen furniture. Given their advantage in ...

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Country Report

Home Furnishings in China

May 2018

Home furnishings recorded healthy current value growth in 2017. The strong housing market in China in 2016 supported the demand for home decoration and home furnishings in 2017. According to the National Statistics Bureau of the PRC, residential ...

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Country Report

Home Furnishings in Singapore

May 2018

With the decline in average household sizes and shrinking apartment sizes in Singapore, smaller furniture pieces are preferred over traditionally large furniture sets. Furthermore, as population growth in Singapore declines, the proportion of elderly...

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Country Report

Home Furnishings in the United Kingdom

May 2018

In a context of political and economic uncertainty caused by Brexit, home furnishings performed relatively well in 2017. This can be attributed to a growing number of households in the country but also to a trend towards more qualitative furniture. ...

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Country Report

Home Furnishings in Turkey

May 2018

Current value growth in indoor furniture started to slow at the end of 2013 as consumers’ disposable incomes stagnated. Moreover, consumer confidence reached a record low immediately after the failed coup in July 2016. Given the importance of the ...

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Country Report

Home Furnishings in Ukraine

May 2018

In 2017, the price difference between custom-built and ready-to-buy indoor furniture narrowed. This was due to producers of customised furniture declining mark-ups, while large manufacturers increased their prices because of higher marketing and wage...

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Country Report

Country Report

Home Furnishings in Sweden

Apr 2018

The latter years of the review period have seen an increase in value sales of gas barbecues at the expense of charcoal barbecues, a trend that will continue over the forecast period. Growth of gas barbecues is attributed to inspiration from TV and ...

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Country Report

Country Report

Home Furnishings in the United Arab Emirates

Apr 2018

The expanding infrastructure in the United Arab Emirates has led to higher occupancy of residential apartments, resulting in an increase in demand for indoor furniture, particularly space-saving options due to smaller homes in an increasingly ...

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