Home insecticides had an unexpected boost from COVID-19 and it was the best performing home care product in 2020, in terms of current value growth. Despite steep price rises, there was also double-digit volume growth.
The economising trend and greater attention paid to the unit prices of home insecticides by local consumers has continued to increase the value share of local players in 2021. This is why home insecticides is one of the few home care areas with a leading local player.
Home insecticides, especially those that target flying insects, are recording greater competition from beauty and personal care products, such as repellent lotions and sprays. For example, instead of using electric insecticides or coils against flying insects, many local consumers purchase insect repellents.
It is expected that home insecticides will return to more normal growth levels, once the threat of COVID-19 subsides. Once Belarusians are able to travel abroad in the summer again and local holidays home are less visited, then demand will fall.
Over the forecast period, sales of home insecticides will remain highly dependent on the weather in Belarus, and will have little to do with the aftermath of the COVID-19 pandemic. Flies and mosquitoes will remain the major kinds of insects meaning the most popular products will be assortments of insecticides protect from mosquitoes and flies.
Consumers will remain price-sensitive over the forecast period, especially in the first few years. Consumers will continue seeking the lowest prices which means they will abandon any brand loyalty.
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Understand the latest market trends and future growth opportunities for the Insecticides industry in Belarus with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Insecticides research and analysis database.
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