Sales of home insecticides recorded strong volume growth in 2020, but this was more down to the weather than the pandemic. The weather in 2020 was conducive to the breeding of high levels of insects, which drove the demand for home insecticides.
The popularity of plug-in insecticides, in both liquid or solid form, is growing. There are now options of devices that can work with both solid and liquid refills.
Home insecticides is the only home care category in Russia that is clearly led by local manufacturers. Players such as Upeco and Arnest have a strong presence in the category, leaving little space for the large global players, although SC Johnson continues to rank second.
It can be difficult to predict the sales performance of home insecticides, as this depends on a number of factors, with the weather one of the main ones. However, with the climate becoming more favourable for the spread of insects, it is anticipated that home insecticides has a more positive than negative base for development over the forecast period.
Home insecticides in Russia is very competitive and also relatively saturated. It will continue to be led by products from the economy and medium price segments, with no significant new entrants expected over the forecast period.
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Insecticides
This is the aggregation of spray/aerosol insecticides, electric insecticides, coils, baits and other insecticides.
See All of Our DefinitionsThis report originates from Passport, our Insecticides research and analysis database.
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