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Learn moreFeb 2018
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The cooperation of the Venezuelan government in controlling insect pestilence did not have a major impact on sales of home insecticides, and the majority of Venezuelans still considered it necessary to take their own precautions to prevent mosquito infestation within their homes.
Spray/aerosol remained the most popular format in home insecticides. This format was the main option available in stores nationwide in 2017.
Mosquitoes and cockroaches remained the most common insect pests in Venezuelan homes in 2017, and in addition there was a serious threat posed to public health by parasitic organisms known as flukes. Mosquitoes remained by far the most difficult invertebrate pests to control, as they proliferate freely, and are responsible for transmitting dengue fever and chikungunya fever.
SC Johnson & Son’s home insecticides target consumers in all income segments in Venezuela. In spray/aerosol insecticides, the popularity of SC Johnson’s Baygon and Raid brands helped the company to gain retail value share over the review period.
Osiris CA and Tracker Agro Industrial CA were the strongest domestic competitors in 2017. Osiris offered the popular Plagatox Espiral brand in insecticide coils while Tracker Agro Industrial led other home insecticides with a variety of solutions for home pests.
No key launches or packaging innovations were detected in home insecticides in 2017. As in all home care categories, the development of new products was not a priority for manufacturers and importers, which focused limited resources on core business lines.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home Insecticides industry in Venezuela with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home Insecticides industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.