Home Insecticides in Venezuela

PROSPECTS

Demand for insecticides grows but product offer remains limited

The cooperation of the Venezuelan government in controlling insect pestilence did not have a major impact on sales of home insecticides, and the majority of Venezuelans still considered it necessary to take their own precautions to prevent mosquito infestation within their homes.

Spray/aerosol the most popular format

Spray/aerosol remained the most popular format in home insecticides. This format was the main option available in stores nationwide in 2017.

Mosquitoes and cockroaches the most common insect pests

Mosquitoes and cockroaches remained the most common insect pests in Venezuelan homes in 2017, and in addition there was a serious threat posed to public health by parasitic organisms known as flukes. Mosquitoes remained by far the most difficult invertebrate pests to control, as they proliferate freely, and are responsible for transmitting dengue fever and chikungunya fever.

COMPETITIVE LANDSCAPE

SC Johnson & Son de Venezuela CA dominates home insecticides

SC Johnson & Son’s home insecticides target consumers in all income segments in Venezuela. In spray/aerosol insecticides, the popularity of SC Johnson’s Baygon and Raid brands helped the company to gain retail value share over the review period.

Domestic companies maintain a significant presence

Osiris CA and Tracker Agro Industrial CA were the strongest domestic competitors in 2017. Osiris offered the popular Plagatox Espiral brand in insecticide coils while Tracker Agro Industrial led other home insecticides with a variety of solutions for home pests.

No key launches or packaging innovations

No key launches or packaging innovations were detected in home insecticides in 2017. As in all home care categories, the development of new products was not a priority for manufacturers and importers, which focused limited resources on core business lines.

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