The rate of growth in retail current value sales of home laundry appliances accelerated once again during 2021 to reach its highest level in well over a decade. However, in terms of retail volume sales, the rate of growth was only marginally higher in 2021 than in the previous year.
Freestanding home laundry appliances continued to significantly outperform built-in laundry appliances during 2021. The vast majority of local consumers opt for the former when purchasing home laundry appliances for reasons of affordability.
In 2020, e-commerce overtook electronics and appliance specialist retailers as the leading distribution channel for home laundry appliances in Russia. During the year, physical stores were closed for an extended period, and stuck-at-home consumers shopped online in growing numbers.
The rate of growth in retail current value sales of home laundry appliances will decelerate sharply during 2022 and remain in single-digits for the remainder of the forecast period. With so many local consumers having purchased home laundry appliances during 2020 and 2021, there will be fewer replacement purchases during the forecast period (the replacement cycle for automatic washing machines is 16 years in Russia).
Automatic dryers will remain the top-performer in home laundry appliances during the forecast period in terms of their rate of retail current value sales. Indeed, by 2026 retail current value sales of the former will be almost as high as those of automatic washer dryers.
E-commerce is likely to overtake electronics and appliance specialist retailers once again as the leading distribution channel for home laundry appliances during the forecast period. Local consumers are becoming ever-more comfortable shopping online, with the increasing ubiquity of smartphones playing a significant role in this, while the country’s e-commerce infrastructure will continue to mature as both manufacturers and retailers increase their investment in this channel.
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Understand the latest market trends and future growth opportunities for the Home Laundry Appliances industry in Russia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home Laundry Appliances
Home laundry appliances includes the following categories: automatic dryers, automatic washing machines, automatic washer dryers and semi-automatic washing machines.See All of Our Definitions
This report originates from Passport, our Home Laundry Appliances research and analysis database.
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