Home Laundry

In 2023, home laundry appliances experienced a substantial decline in volume sales due to adverse economic conditions severely impacting consumer spending power. The prevalence of high inflation, triggered by the depreciation of the local currency…

Home laundry appliances continues to witness recovery from the sharp decline in sales during the COVID-19 pandemic. Consumers are generally more comfortable about making an outlay on big ticket items such as home laundry appliances. Having said that,…

Automatic washing machines continue to see healthy volume growth in 2023, following the sharp rise in purchases in the year prior. Automatic washing machines witnessed exceptional growth in 2022, as consumers invested in these appliances before…

Remote/hybrid working measures in South Africa since the pandemic have changed consumers’ lifestyles, including placing greater pressure on their time. Busy consumers must juggle work with childcare commitments, including taking or collecting them…