Home Laundry Needs: How China Dresses, Washes and Shops

Introduction

Scope

Briefing objectives

Key findings

Passport data used in this presentation

Chinese Demographic Make-Up

Secondary cities’ increasing importance to 2020

Urbanisation will be a key driver of appliance sales

Population past, present and future

Household expenditure is fragmented

Consumer expenditure on household goods and services

China home laundry at a glance

Clothing and detergent preferences in China

Detergents

Chinese detergent trends

Urbanisation aiding appliance and detergent growth

Regional drivers in laundry detergents: Top three

Regional drivers in laundry detergents: Lowest three

Clothing

Chinese clothing trends

China to fuel substantial clothing expenditure hikes

Retailing

Retailing and potential alliances

Multiples offer high average selling space

Case study: Haier to focus on alliances in China

Finance

Finance and retailing credit facilities

Wrap Up

Regional appliance portfolio recommendation

Regional detergent portfolio recommendation

Implications

Report Definitions

Geographic coverage (1)

Geographic coverage (2)

Category definitions (1)

Category definitions (2)

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