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Strategy Briefing
Home Laundry Needs: How China Dresses, Washes and Shops
Feb 2011
US$2,000Added to Cart
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
China will account for a quarter of global unit volume growth in home laundry over in the next five years. This report takes a look at the adjacent industries and their impact on the category including the retailing environment, clothing trends, laundry preferences and lending. China will be a key battleground for manufacturers and understanding the dynamics and connections between how China dresses, washes and shops is vital to drive revenues in a challenging and rapidly developing market.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Delivery format
PDF/PPT
Downloadable from MyPages
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Briefing objectives
Key findings
Passport data used in this presentation
Chinese Demographic Make-Up
Secondary cities’ increasing importance to 2020
Urbanisation will be a key driver of appliance sales
Population past, present and future
Household expenditure is fragmented
Consumer expenditure on household goods and services
China home laundry at a glance
Clothing and detergent preferences in China
Detergents
Chinese detergent trends
Urbanisation aiding appliance and detergent growth
Regional drivers in laundry detergents: Top three
Regional drivers in laundry detergents: Lowest three
Clothing
Chinese clothing trends
China to fuel substantial clothing expenditure hikes
Retailing
Retailing and potential alliances
Multiples offer high average selling space
Case study: Haier to focus on alliances in China
Finance
Finance and retailing credit facilities
Wrap Up
Regional appliance portfolio recommendation
Regional detergent portfolio recommendation
Implications
Report Definitions
Geographic coverage (1)
Geographic coverage (2)
Category definitions (1)
Category definitions (2)
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
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- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
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Complete Catalogue
Strategy Reports
- The World Beyond the Pandemic | Jun 2021
- Global Recovery Tracker: Q1 2021 | Mar 2021
- Global Recovery Tracker: Q3 2020 | Nov 2020
- Corporate Strategy Key Insights in an Increasingly Competitive Global Consumer Appliances Market | May 2018
- Internet of Things in the Home | May 2018
- Households and Appliances in 2030 | Apr 2018
- Home Cooking and Eating Habits: Global Survey Strategic Analysis | Apr 2012
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- Global Discretionary Goods & Services Markets in 2009 and 2010: Legacy of the Downturn (Part 2) | Oct 2010
- Private Label - Potential in a Weakening Economy | Nov 2008
- Single Living: How Atomisation - The Rise of Singles and One-person Households - Is Affecting Consumer Purchasing Habits | Jul 2008
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
- The Green (and Variegated) Consumer | Mar 2008