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Home shopping

Market research on the home shopping industry. Reports containing standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

Country Report

Country Report

Homeshopping in New Zealand

Mar 2019

Brands in home shopping, which in the past focused on targeting housewives and elderly consumers, now find that they are becoming increasingly irrelevant to young consumers. Younger consumers in New Zealand prefer to browse and shop for products ...

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Country Report

Country Report

Homeshopping in India

Mar 2019

It comes as no surprise that internet retailing is completely transforming retailing in the India. This transformation is causing enormous disruption and leaving some channels and companies in the dust. The primary reason is greater consumer ...

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Country Report

Country Report

Homeshopping in South Korea

Mar 2019

Homeshopping channel is expected to record steady growth over the forecast period, due to aggressive marketing with celebrities. Since homeshopping is losing its key growth driver compared to before when the channel was rapidly growing from 2009 to ...

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Country Report

Country Report

Homeshopping in Austria

Mar 2019

Homeshopping experienced a strong drop in current value sales 2018 in Austria and the downfall is expected to worsen over the forecast period. Already at a low level, mail order catalogue homeshopping is expected to largely disappear in favour of ...

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Country Report

Country Report

Homeshopping in South Africa

Feb 2019

Homeshopping continued to record current value growth in 2018. However, the weak economy coupled with growing competition from other channels such as internet retailing and direct selling resulted in slower growth than in 2017. Catalogue homeshopping...

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Country Report

Country Report

Homeshopping in Canada

Feb 2019

The higher penetration of internet retailing led to a continuous decline in sales in the home shopping channel over the last five years. This negative trend is expected to persist, as home shopping is losing its charm and losing sales to internet ...

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Country Report

Country Report

Homeshopping in Nigeria

Feb 2019

The homeshopping channel was not present in Nigeria in 2018 and is not expected to emerge in the country over the forecast period....

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Country Report

Country Report

Homeshopping in Spain

Feb 2019

E-commerce increased very rapidly in Spain in recent years. Accessibility to offers, finding the best price and comfort are the main factors that motivate Spaniards to buy via the internet. As Spaniards are becoming more accustomed to using digital ...

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Country Report

Country Report

Homeshopping in Brazil

Feb 2019

Even during the economic crisis, homeshopping was a retail category that recorded growth, albeit at a slightly lower rate than before. As the effects of the recession reduce and consumers start to relax a little more, homeshopping is expected to ...

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Country Report

Country Report

Homeshopping in France

Feb 2019

Homeshopping faces structural challenges linked to changing consumption habits and disrupted by a digital environment and internet retailing. Indeed, homeshopping is a retailing channel that relies on its vast majority of senior women, a consumer ...

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Country Report

Homeshopping in Greece

Feb 2019

Traditionally, homeshopping in Greece only comprised telemarketing sales. However, in recent years multiple retailers introduced a website for browsing and telephone shopping in an attempt to compete with online retailers without having to invest ...

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Country Report

Country Report

Homeshopping in the Netherlands

Feb 2019

Homeshopping sales in the Netherlands continued to decline in 2018, with the channel increasingly considered antiquated and impractical. With internet retailing offering the widest range of products, convenient home delivery and the possibility to ...

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Country Report

Country Report

Homeshopping in Japan

Feb 2019

Homeshopping sales continued to register steady decline in the final year of the review period, as it suffered from the expansion of internet retailing. E-commerce is capable of providing the same advantages as homeshopping, including detailed ...

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Country Report

Homeshopping in Saudi Arabia

Jan 2019

Homeshopping was able to achieve stable current value growth, despite the ongoing impact of internet retailing, as certain consumer segments are not adequately orientated with online purchases and prefer to contact customer service to obtain full ...

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Country Report

Homeshopping in Thailand

Jan 2019

After strong growth over the review period homeshopping witnessed significantly slower growth in 2018, with this being in large part due to the growing competition from internet retailing. The main attraction of homeshopping is the product ...

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Country Report

Homeshopping in Morocco

Jan 2019

There was no home shopping information available in Morocco at the end of the review period, nor is there any suggestion that this channel will register sales over the forecast period....

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Country Report

Homeshopping in Chile

Jan 2019

E-commerce is slowly taking share from home shopping, as Chileans are becoming more accustomed to using digital channels and are less interested in home shopping. In fact, many retailers operating in the channel already also sell online, and it is ...

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Country Report

Country Report

Homeshopping in Denmark

Jan 2019

While direct selling has some distinctive qualities that are protecting it against the rise of internet retailing, homeshopping is proving far more vulnerable. Like homeshopping, internet retailing provides the convenience of ordering products from ...

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Country Report

Country Report

Homeshopping in Israel

Jan 2019

Home shopping is a channel which has not gained much popularity amongst local consumers. The model was copied from the US, but was not adjusted to the local market in terms of product variety and marketing approach. Moreover, home shopping does not ...

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Country Report

Country Report

Homeshopping in Romania

Jan 2019

For years, television homeshopping was the main growth driver of the channel. However, its influence is now slowly weakening. There are several reasons for this, such as the fact that even though Romanians are some of the biggest television viewers ...

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