Home shopping

Market research on the home shopping industry. Reports containing standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

Country Report

Country Report

Homeshopping in Argentina

Apr 2020

Homeshopping operations continue to dwindle in Argentina due to growing competition from e-commerce and store-based channels. Sales are mainly limited to older people who have limited mobility and are not familiar with internet shopping....

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Homeshopping in Israel

Apr 2020

The popularity of homeshopping peaked in the 2007-2008 period and since then the channel has seen a steady decline in current value sales. Israel’s homeshopping channel was based on the model that operates in the US, but upon launch in Israel ...

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Homeshopping in Colombia

Apr 2020

Homeshopping returned to current value decline in 2019. The main traditional communication channel for homeshopping in Colombia was television, which was an ideal medium to use for the promotion and sale of products. However, its use has become ...

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Homeshopping in Bulgaria

Apr 2020

Homeshopping sales in Bulgaria are generated primarily from TV shopping, making the channel heavily dependent on the state of TV advertising in the country. Towards the end of the review period, the two leading broadcasters, Nova and btv, introduced ...

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Homeshopping in Saudi Arabia

Mar 2020

The homeshopping channel saw a distinct weakening of its performance in 2019, slipping into negative growth territory. As paid TV subscriptions decline in the country as online video subscriptions such as Netflix grow year-on-year, consumer access to...

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Homeshopping in Hungary

Mar 2020

Homeshopping continued to see a steep, if slower, decline in current value sales in 2019. Further, but more moderate decreases are anticipated over the forecast period. The interest in the products offered by homeshopping companies is diminishing, as...

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Homeshopping in South Africa

Mar 2020

Homeshopping registered a decline in current value terms in 2019. Despite a slight improvement in the economy consumer confidence remained low while rising fuel costs put pressure on homeshopping companies. Furthermore, the channel was also ...

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Homeshopping in Greece

Mar 2020

Homeshopping in Greece has traditionally mainly comprised of telemarketing sales. However, in an attempt to compete with online retailers, many players have entered the homeshopping channel in recent years. This gives them the opportunity to target ...

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Homeshopping in Portugal

Mar 2020

Homeshopping continued to suffer from declining current value sales in 2019, as the channel struggled with consumers’ changing purchasing habits, the way younger generations view content online and the challenge of e-commerce. However, some ...

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Homeshopping in Ukraine

Mar 2020

In 2019, home shopping recorded low, single-digit growth in current value terms. However, as value sales declined at constant 2019 prices, growth was significantly impacted by inflation. With a significant part of the category controlled by large ...

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Homeshopping in Switzerland

Mar 2020

In 2019, an increasing number of local consumers continued to shift from homeshopping to e-commerce. The continued launch of websites by homeshopping retailers is testimony to the shift from homeshopping towards e-commerce in Switzerland. Video games...

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Homeshopping in Taiwan

Mar 2020

The high prevalence of online shopping, including mobile e-commerce, has had a huge impact on both store-based and non-store retailing in Taiwan. Unlike store-based retailers, which provide irreplaceable in-store shopping experiences to maintain ...

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Homeshopping in Peru

Mar 2020

Homeshopping is mainly targeted towards people who are at home watching television, including housewives, who tend to keep the television playing whilst doing their household chores. This explains why most of the demonstrations and announcements are ...

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Homeshopping in Malaysia

Mar 2020

Homeshopping continues to experience strong growth in Malaysia, with the category attracting more resources and investment as the leading players in TV homeshopping seek to cater to a wider consumer base. TV homeshopping programming is still well ...

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Homeshopping in Austria

Mar 2020

Homeshopping experienced another strong drop in current value sales 2019 in Austria and the downfall is expected to continue over the forecast period. Already at a low level, mail order catalogue homeshopping is expected to largely disappear in ...

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Homeshopping in Vietnam

Mar 2020

Catalogue mail order homeshopping remains negligible in Vietnam, with TV homeshopping continuing to be the primary homeshopping method. There are many homeshopping TV channels on which retailers can run infomercials. The capacity to convey a large ...

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Homeshopping in the Czech Republic

Mar 2020

Homeshopping recorded another year of decline in current value terms in 2019 as the channel lost share to e-commerce and store-based channels. Value sales from printed catalogues declined while TV shopping has never fully materialised in the Czech ...

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Homeshopping in Slovakia

Mar 2020

Homeshopping recorded negative growth in 2019. Homeshopping historically capitalised on the growing demand for ordering clothes from catalogues such as Otto, and consumer appliances and homewares advertised in homeshopping TV shows; which gave ...

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Homeshopping in the Philippines

Mar 2020

With other advertising platforms, especially online, emerging as strong competition, TV networks are looking to diversify their revenue sources. TV homeshopping represents one way in which TV companies can generate revenue, and most networks that are...

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Homeshopping in Egypt

Mar 2020

The homeshopping channel saw continued negative growth in 2019, although the rate of decline was weaker than that seen the previous year. The decrease is due to a lack of market players and an increased number of TV advertisements, causing consumers ...

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