Home shopping

Market research on the home shopping industry. Reports containing standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.

Strategy Briefing

Strategy Briefing

The Future of Commerce

Jul 2021

Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business ...

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Country Report

Country Report

Homeshopping in Australia

May 2021

The COVID-19 crisis had a huge impact on consumer purchasing behaviour in a range of different ways, with a key trend being a strong focus on consumers’ essential and basic needs. Consumers displayed panic buying behaviour in the first quarter of ...

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Country Report

Country Report

Homeshopping in Austria

Mar 2021

Homeshopping continued to experience declining sales in 2020, with the channel struggling due to the ongoing shift towards e-commerce. However, the drop in value sales was much less severe in comparison to annual declines witnessed over the review ...

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Country Report

Country Report

Homeshopping in Germany

Mar 2021

The COVID-19 pandemic quickly changed consumers’ shopping behaviour in Germany, due to lockdown measures and health concerns about visiting public spaces. Ironically, this caused a temporary reversal in fortunes for homeshopping, which had been ...

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Country Report

Country Report

Homeshopping in Thailand

Mar 2021

Homeshopping experienced declining sales during the COVID-19 crisis, with major players such as TV Direct and O Shopping from GMM announcing that sales contracted over January-September 2020 due to the slowdown of the economy resulting from COVID-19 ...

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Country Report

Country Report

Homeshopping in Switzerland

Mar 2021

Homeshopping was less severely impacted by the COVID-19 crisis than many other categories in 2020, although the category did record a slightly heavier decline than at the end of the review period. Overall, however, the category continued to ...

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Country Report

Country Report

Homeshopping in Chile

Mar 2021

Homeshopping played a significant role in retailing during the period of store closures and restrictions informed by the measures introduced to contain the spread of Coronavirus (COVID-19) in Chile. Non-essential stores closed and essential retailers...

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Country Report

Country Report

Homeshopping in Poland

Mar 2021

Homeshopping has continuously lost popularity in Poland in the face of competition from other channels, with COVID-19 aggravating the poor performance of homeshopping, especially teleshopping. The products sold in the channel have a fairly high ...

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Country Report

Country Report

Homeshopping in Israel

Mar 2021

The popularity of homeshopping peaked in the 2007-2008 period and since then the channel has seen a steady decline in current value sales. Israel’s homeshopping channel was based on the model that operates in the US, but upon launch in Israel ...

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Country Report

Homeshopping in Peru

Mar 2021

Homeshopping is set to see a marked uptick in sales growth in 2020, following a slowdown in current value growth over the review period to less than 1% in 2019. This slowdown was driven by consumers and retailers migrating to other models, in ...

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Country Report

Country Report

Homeshopping in Slovakia

Mar 2021

Value sales through the homeshopping channel continued to decline in 2020. The decline in 2020 was lower than in previous years, however. The sanitary crisis and home seclusion had a positive impact on homeshopping. With people spending more time at...

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Country Report

Homeshopping in Saudi Arabia

Mar 2021

While overall sales fell due to COVID-19 in 2020, the crisis boosted interest in consumer appliance homeshopping, home care home shopping and other homeshopping. COVID-19 lockdowns of brick and mortar stores went into effect during the months of ...

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Country Report

Country Report

Homeshopping in Ukraine

Mar 2021

Despite homeshopping being a safe way to shop in light of COVID-19, value sales were the same as in 2019, in spite of general inflation. Homeshopping continues to lose value share to e-commerce. To maintain volume sales in 2020, players offered ...

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Country Report

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Homeshopping in Hungary

Mar 2021

Despite consumers spending extended time at home during 2020, the COVID-19 pandemic had an overall negative effect on homeshopping. Although people spent more time watching TV and had greater demand for products that generally support homeshopping ...

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Country Report

Homeshopping in Denmark

Mar 2021

Homeshopping recorded a heavy decline in retail current value sales in 2020 and did not benefit from the COVID-19 pandemic even though consumers spent more time at home in an effort to curb the spread of the virus. The heavy decline in retail current...

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Country Report

Homeshopping in the Czech Republic

Mar 2021

Homeshopping saw a slow decline in 2020, although the drop in current value sales was lower than annual drops seen across the review period, as the pandemic offered some positive opportunities for homeshopping. With Czech consumers spending more time...

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Homeshopping in Colombia

Mar 2021

Homeshopping has been significantly impacted by the expansion of e-commerce in recent years, as online shopping also provides consumers with the convenience of ordering from home and having products delivered, but offers access to a broader range of ...

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Country Report

Country Report

Homeshopping in Norway

Mar 2021

COVID-19 did not boost homeshopping sales in Norway, with an even faster current value decline felt in 2020 than in 2019. Reductions in the number of employees in offices as a precautionary pandemic measure reduced the capacity of companies to take ...

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Country Report

Homeshopping in Malaysia

Mar 2021

Homeshopping continued to experience strong growth in Malaysia in 2020. The category attracted more resources and investment as the leading players in TV homeshopping attempted to cater to the wider consumer audience of people enduring lockdown. ...

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