Homeshopping is a channel that is beginning to disappear in Argentina as the internet retailing channel grows. Fewer people are opting for this channel because it is much easier for consumers to buy online, and as a result, companies are not investing in this channel’s development either.
The brands with the greatest presence in homeshopping are those that started with its initial development many years ago and what remain are the very few vestiges of this development. Thus the food and drink and consumer electronics and appliances categories are the most important in homeshopping.
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This industry report originates from Passport, our Retailing market research database.