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Homeshopping in Austria

March 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Homeshopping industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Homeshopping industry in Austria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Homeshopping in Austria report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Homeshopping in Austria?
  • Which are the leading retailers in Homeshopping in Austria?
  • How are products distributed in Homeshopping in Austria?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Austria?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Homeshopping in Austria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Ongoing declines for homeshopping but marginal improvement for some categories due to home seclusion trend
Food and drink homeshopping benefits from stockpiling trend during pandemic
Home Shopping Europe gains overall leadership with teleshopping channel HSE24

RECOVERY AND OPPORTUNITIES

2020 boost to homeshopping will be short-lived as channel is set for further declines over the forecast period
Further shift towards e-commerce set to further erode demand for apparel and footwear
Rural consumer base of frozen food deliveries will gradually wane due to rising urbanisation

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2015-2020 Table 2 Homeshopping by Category: % Value Growth 2015-2020 Table 3 Homeshopping GBO Company Shares: % Value 2016-2020 Table 4 Homeshopping GBN Brand Shares: % Value 2017-2020 Table 5 Homeshopping Forecasts by Category: Value 2020-2025 Table 6 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Retailing in Austria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing
COVID-19 country impact
Store closures already evident in Austria pre-pandemic
Mobile e-commerce continues to record impressive growth
What next for retailing?

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2020
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: Value 2015-2020
Seasonality
Christmas Back to School
Payments and delivery
Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020 Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020 Table 10 Sales in Store-based Retailing by Channel: Value 2015-2020 Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020 Table 12 Store-based Retailing Outlets by Channel: Units 2015-2020 Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020 Table 14 Sales in Non-Store Retailing by Channel: Value 2015-2020 Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020 Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 18 Sales in Grocery Retailers by Channel: Value 2015-2020 Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020 Table 20 Grocery Retailers Outlets by Channel: Units 2015-2020 Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020 Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 24 Sales in Non-Grocery Specialists by Channel: Value 2015-2020 Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020 Table 26 Non-Grocery Specialists Outlets by Channel: Units 2015-2020 Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020 Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020 Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020 Table 30 Sales in Mixed Retailers by Channel: Value 2015-2020 Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020 Table 32 Mixed Retailers Outlets by Channel: Units 2015-2020 Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020 Table 34 Retailing GBO Company Shares: % Value 2016-2020 Table 35 Retailing GBN Brand Shares: % Value 2017-2020 Table 36 Store-based Retailing GBO Company Shares: % Value 2016-2020 Table 37 Store-based Retailing GBN Brand Shares: % Value 2017-2020 Table 38 Store-based Retailing LBN Brand Shares: Outlets 2017-2020 Table 39 Non-Store Retailing GBO Company Shares: % Value 2016-2020 Table 40 Non-Store Retailing GBN Brand Shares: % Value 2017-2020 Table 41 Grocery Retailers GBO Company Shares: % Value 2016-2020 Table 42 Grocery Retailers GBN Brand Shares: % Value 2017-2020 Table 43 Grocery Retailers LBN Brand Shares: Outlets 2017-2020 Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020 Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020 Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020 Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020 Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020 Table 49 Mixed Retailers GBO Company Shares: % Value 2016-2020 Table 50 Mixed Retailers GBN Brand Shares: % Value 2017-2020 Table 51 Mixed Retailers LBN Brand Shares: Outlets 2017-2020 Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020 Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025 Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025 Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025 Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025 Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025 Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025 Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025 Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025 Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025 Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025 Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025 Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025 Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025 Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025 Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025 Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025 Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025 Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025 Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025 Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025 Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025 Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

Summary 2 Research Sources
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Homeshopping research and analysis database.

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