In 2018, homeshopping was another channel which continued to be adversely impacted by internet retailing as Belgian consumers became more confident shopping online. In view of this, homeshopping companies, especially in categories such as apparel and footwear, focused strongly on their internet retailing activities at the expense of their presence in homeshopping.
In 2018, food and drink homeshopping posted a weaker decline in current value terms than most other categories. This can be attributed to the category’s older consumer base.
Strong competition in 2018 from internet retailers forced companies to change their strategies and shift their focus from homeshopping to online retailing. Apparel and footwear was the channel most affected by competition from internet retailing, posting a significant decline in value sales in both 2017 and 2018.
Bofrost Zentrale Belgien remained the clear leader in homeshopping in 2018. The company benefits from a loyal consumer base, which is mostly made up of older people, who appreciate its frozen packaged food products.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Belgium with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Homeshopping industry in Belgium, our research will save you time and money while empowering you to make informed, profitable decisions.
The Homeshopping in Belgium market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Retailing market research database.