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Country Report

Homeshopping in

Homeshopping in Brazil

Feb 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Ongoing positive performance for homeshopping as players take a more omnichannel approach

Unlike many other retailing channels during the economic downturn in Brazil, homeshopping continued to record a positive performance, with value sales continuing to strengthen in 2019, a trend that is predicted to persist over the forecast period. With particularly strong demand for consumer electronics, and home improvement and gardening, many older Brazilians are used to placing orders through this channel before the advent of e-commerce, and remain loyal to a way of shopping that they feel comfortable in using.

E-commerce offers further opportunity for players that choose to invest in this platform to retain customers

With e-commerce potentially offering a threat to homeshopping as younger generations continue to move online, many leading names such as Polishop and Shoptime see this emerging trend as an opportunity to further grow their business, and are therefore investing in online platforms to support their sales as an attempt to retain customers. In addition to launching websites displaying the products that have been showcased on television, homeshopping players are also investing in the store-based format, as an attempt to widen their consumer reach through greater visibility on the high street or in shopping centres.

T-commerce offers innovative concept and chance to encourage greater impulse purchases

An innovative hybrid retailing format to have emerged in Brazil is t-commerce, which looks to revolutionise how consumers interact with television and place orders through homeshopping. T-commerce is benefitting from Brazilians investing in digital television services and smart TVs.

COMPETITIVE LANDSCAPE

Polishop retains slim lead of homeshopping with strong omnichannel strategy

Polimport Comércio e Exportação Ltda, through its Polishop banner, retained its slim lead of homeshopping in 2019, with increasing pressure from its closest competitor, Shoptime. The leader has invested in creating a strong omnichannel presence in line with consumers’ changing demands, integrating its online and offline operations in addition to implementing a Software-as-a-Service platform for its business.

Shoptime benefits from expertise of online retailer B2W Cia Global Do Varejo

Second-ranked Shoptime, globally owned by Lojas Americanas SA, and locally represented by B2W Cia Global Do Varejo SA, also benefits from implementing an omnichannel strategy, as it continued to gain value share from smaller banners, leaving only marginal share difference with leader Polishop in 2019. It is supported by B2W Cia Global Do Varejo SA, one of the largest and fastest-growing online retailers in the country, allowing it to take advantage of the latter’s expertise in e-commerce, therefore capturing greater sales from consumers who are increasingly moving online.

US company enters Brazil through online viewing platform

US company Cinemall, which is based in California, has started investing in homeshopping in Brazil through a partnership with the Rede Brasil de Televisão channel. Consumers can click on Cinemall’s logo as they watch online content and check which products are available for sale and their respective prices.

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Samples

Homeshopping Sample Report Homeshopping Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Brazil?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Homeshopping in Brazil - Category analysis

HEADLINES

PROSPECTS

Ongoing positive performance for homeshopping as players take a more omnichannel approach

E-commerce offers further opportunity for players that choose to invest in this platform to retain customers

T-commerce offers innovative concept and chance to encourage greater impulse purchases

COMPETITIVE LANDSCAPE

Polishop retains slim lead of homeshopping with strong omnichannel strategy

Shoptime benefits from expertise of online retailer B2W Cia Global Do Varejo

US company enters Brazil through online viewing platform

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2014-2019
Table 2 Homeshopping by Category: % Value Growth 2014-2019
Table 3 Homeshopping GBO Company Shares: % Value 2015-2019
Table 4 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 5 Homeshopping Forecasts by Category: Value 2019-2024
Table 6 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Retailing in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumers slowly regain confidence in economy, leading to improving sales for retailing in Brazil

Ongoing strong performance for warehouse clubs due to popularity of atacarejos

Black Friday continues to consolidate its position as significant retailing event in Brazil

Increasing importance of retailers adopting omnichannel strategy to widen consumer reach

Click-and-collect services continue to gain momentum as solution to delivery problems for consumers shopping online

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value 2014-2019

Seasonality

Semana do Brasil (Brazil Week)
Christmas
Back to School
Summer
Carnival
Mother’s Day
Children’s Day
Black Friday and Cyber Monday

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 10 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 12 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 20 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 30 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 32 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 34 Retailing GBO Company Shares: % Value 2015-2019
Table 35 Retailing GBN Brand Shares: % Value 2016-2019
Table 36 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 37 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 39 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 41 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 42 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 49 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 50 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 56 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 57 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 58 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 59 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 60 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 61 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 63 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 64 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 65 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 66 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 67 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 69 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 71 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 73 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 75 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 76 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 77 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 78 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 79 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Homeshopping in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Ongoing positive performance for homeshopping as players take a more omnichannel approach

E-commerce offers further opportunity for players that choose to invest in this platform to retain customers

T-commerce offers innovative concept and chance to encourage greater impulse purchases

COMPETITIVE LANDSCAPE

Polishop retains slim lead of homeshopping with strong omnichannel strategy

Shoptime benefits from expertise of online retailer B2W Cia Global Do Varejo

US company enters Brazil through online viewing platform

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Homeshopping in Brazil - Category analysis

HEADLINES

PROSPECTS

Ongoing positive performance for homeshopping as players take a more omnichannel approach

E-commerce offers further opportunity for players that choose to invest in this platform to retain customers

T-commerce offers innovative concept and chance to encourage greater impulse purchases

COMPETITIVE LANDSCAPE

Polishop retains slim lead of homeshopping with strong omnichannel strategy

Shoptime benefits from expertise of online retailer B2W Cia Global Do Varejo

US company enters Brazil through online viewing platform

CHANNEL DATA

Retailing in Brazil - Industry Overview

EXECUTIVE SUMMARY

Consumers slowly regain confidence in economy, leading to improving sales for retailing in Brazil

Ongoing strong performance for warehouse clubs due to popularity of atacarejos

Black Friday continues to consolidate its position as significant retailing event in Brazil

Increasing importance of retailers adopting omnichannel strategy to widen consumer reach

Click-and-collect services continue to gain momentum as solution to delivery problems for consumers shopping online

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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