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Country Report

Homeshopping in

Homeshopping in Brazil

45 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Internet retailing continues to pose strong competition to homeshopping

The leading players in homeshopping remain focused on driving sales in other channels. This is chiefly due to stronger competition from internet retailing.

Leading brands set the pace for the most relevant categories in homeshopping

The most popular product types in homeshopping are those on which the leaders Shoptime and Polishop are focused, namely consumer electronics, housewares and home furnishings and consumer appliances. Consumer electronics homeshopping dominated overall sales in 2017, with Shoptime being particularly strong in this channel, although it also has a solid presence in housewares and home furnishings homeshopping.

COMPETITIVE LANDSCAPE

Shoptime remains strong but is influenced by internet retailing

Lojas Americanas, through its B2W Cia Global Do Varejo SA subsidiary, owns the Shoptime brand, which benefits from a well-established omnichannel strategy, ensuring strong consumer demand and awareness. The brand is particularly strong in consumer electronics and housewares and home furnishings, although it offers a wide and constantly changing range.

Strength in TV homeshopping contributes to Polishop’s leadership

Leading brand Polishop has benefited from Shoptime turning more aggressively to internet retailing. Also, Polishop’s performance has been supported by its strong positioning in TV homeshopping, because despite the decrease in TV homeshopping as whole, Polishop has an advantage of strong brand recognition.

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Homeshopping Sample Report Homeshopping Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Brazil?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Homeshopping in Brazil - Category analysis

HEADLINES

PROSPECTS

Internet retailing continues to pose strong competition to homeshopping

Leading brands set the pace for the most relevant categories in homeshopping

COMPETITIVE LANDSCAPE

Shoptime remains strong but is influenced by internet retailing

Strength in TV homeshopping contributes to Polishop’s leadership

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2012-2017
Table 2 Homeshopping by Category: % Value Growth 2012-2017
Table 3 Homeshopping GBO Company Shares: % Value 2013-2017
Table 4 Homeshopping GBN Brand Shares: % Value 2014-2017
Table 5 Homeshopping Forecasts by Category: Value 2017-2022
Table 6 Homeshopping Forecasts by Category: % Value Growth 2017-2022

Retailing in Brazil - Industry Overview

EXECUTIVE SUMMARY

Competition from convenience stores challenges the performance of traditional grocery retailers

“Atacarejos” favoured by consumers migrating from hypermarkets

Online marketplaces are here to stay in Brazilian internet retailing

Retailers should invest in mobile strategies to strengthen their relationship with customers

Young adults in large urban areas are still the most relevant customer base of food and drink internet retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Value Sales: 2012-2017

Seasonality

Christmas
Back to School
Summer
Carnival
Mother’s Day
Children’s Day
Black Friday and Cyber Monday

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 10 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 12 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 14 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 18 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 20 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 30 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 32 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 34 Retailing GBO Company Shares: % Value 2013-2017
Table 35 Retailing GBN Brand Shares: % Value 2014-2017
Table 36 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 37 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 39 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 41 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 42 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 49 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 50 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Homeshopping in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Internet retailing continues to pose strong competition to homeshopping

Leading brands set the pace for the most relevant categories in homeshopping

COMPETITIVE LANDSCAPE

Shoptime remains strong but is influenced by internet retailing

Strength in TV homeshopping contributes to Polishop’s leadership

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Homeshopping in Brazil - Category analysis

HEADLINES

PROSPECTS

Internet retailing continues to pose strong competition to homeshopping

Leading brands set the pace for the most relevant categories in homeshopping

COMPETITIVE LANDSCAPE

Shoptime remains strong but is influenced by internet retailing

Strength in TV homeshopping contributes to Polishop’s leadership

CHANNEL DATA

Retailing in Brazil - Industry Overview

EXECUTIVE SUMMARY

Competition from convenience stores challenges the performance of traditional grocery retailers

“Atacarejos” favoured by consumers migrating from hypermarkets

Online marketplaces are here to stay in Brazilian internet retailing

Retailers should invest in mobile strategies to strengthen their relationship with customers

Young adults in large urban areas are still the most relevant customer base of food and drink internet retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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