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Learn moreFeb 2021
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2020 saw homeshopping register sales declines in Brazil as the entire channel failed in its efforts to capture the imagination of the country’s population. Although the COVID-19 pandemic and the official response to it presented strong opportunities for non-store retailing channels to generate strong growth, homeshopping did not emerge as a popular alternative to store-based retailing.
The main reason for the poor performance seen in homeshopping during the year was the strong preference for e-commerce among consumers who were unable to access stores. Indeed, the threat to homeshopping from e-commerce was building slowly over the entire review period as consumers became increasingly familiar with online transactions and more comfortable with online payments.
Over the course of the review period, most of the leading players active in homeshopping in Brazil began to invest in diversifying their operations as a way of managing their withdrawal from homeshopping in light of the anticipated decline of the channel. Although e-commerce was the natural choice for homeshopping companies looking to expand their operations into new territories, many of them also looked to develop store-based retailing operations.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Homeshopping industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Homeshopping in Brazil market research report includes:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.