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Country Report

Homeshopping in

Homeshopping in Brazil

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Homeshopping continues to record growth in 2018

Even during the economic crisis, homeshopping was a retail category that recorded growth, albeit at a slightly lower rate than before. As the effects of the recession reduce and consumers start to relax a little more, homeshopping is expected to continue posting positive results in Brazil.

Omnichannel sales used to combat internet retailing

Homeshopping´s biggest future threat is clearly internet retailing. As internet penetration grows each year and consumers become fonder of online purchases, retailers shift their attention and investment into internet retailing, looking to capture growth in a booming business and ultimately conquer online market share.

Technology may open a new frontier for homeshopping

While some position technology as homeshopping´s demise, it may well be its salvation in the future with the creation of a hybrid model. Despite years ahead of mainstream retail, t-commerce is a new retail modality that promises to revolutionise how consumers interact with television and purchase through homeshopping.

COMPETITIVE LANDSCAPE

Polishop drives growth through its omnichannel strategy

Leader of the homeshopping channel, Polishop has seen a solid omnichannel strategy as imperative for its future growth. With a large array of shopping options that go beyond a television channel, the company implemented a Software-as-a-Service platform for its business.

Improved services for consumers

At the consumer end, Polishop reduced delivery deadlines, provided customers with new in-store experiences and now warns consumers if the selected product online is available in the nearest store even while they shop, which enhances the user experience. For Polishop, that meant optimising stock, capturing more user data, increasing store traffic with its click-and-collect and increasing sales both online and offline, with directed product offers.

Shoptime invests in internet retailing

Part of the Lojas Americanas group, Shoptime has also benefited from omnichannel solutions. It has, however, focused heavily on expanding its presence in internet retailing as it is controlled through the B2W Cia Global do Varejo subsidiary.

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Homeshopping Sample Report Homeshopping Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Brazil?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Homeshopping in Brazil - Category analysis

HEADLINES

PROSPECTS

Homeshopping continues to record growth in 2018

Omnichannel sales used to combat internet retailing

Technology may open a new frontier for homeshopping

COMPETITIVE LANDSCAPE

Polishop drives growth through its omnichannel strategy

Improved services for consumers

Shoptime invests in internet retailing

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2013-2018
Table 2 Homeshopping by Category: % Value Growth 2013-2018
Table 3 Homeshopping GBO Company Shares: % Value 2014-2018
Table 4 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 5 Homeshopping Forecasts by Category: Value 2018-2023
Table 6 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Retailing in Brazil - Industry Overview

EXECUTIVE SUMMARY

Cautious optimism for 2019

A cross-channel strategy becomes essential for multichannel retailers

Internet retailing gains traction in many categories

Technology is revolutionising how business operates in Brazil

Logistics is the biggest challenge for Brazilian retail

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value

Seasonality

Christmas
Back to School
Summer
Carnival
Mother’s Day
Children’s Day
Black Friday and Cyber Monday

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 10 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 12 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 14 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 18 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 20 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 30 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 32 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 34 Retailing GBO Company Shares: % Value 2014-2018
Table 35 Retailing GBN Brand Shares: % Value 2015-2018
Table 36 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 37 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 39 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 41 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 42 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 49 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 50 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Homeshopping in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Homeshopping continues to record growth in 2018

Omnichannel sales used to combat internet retailing

Technology may open a new frontier for homeshopping

COMPETITIVE LANDSCAPE

Polishop drives growth through its omnichannel strategy

Improved services for consumers

Shoptime invests in internet retailing

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Homeshopping in Brazil - Category analysis

HEADLINES

PROSPECTS

Homeshopping continues to record growth in 2018

Omnichannel sales used to combat internet retailing

Technology may open a new frontier for homeshopping

COMPETITIVE LANDSCAPE

Polishop drives growth through its omnichannel strategy

Improved services for consumers

Shoptime invests in internet retailing

CHANNEL DATA

Retailing in Brazil - Industry Overview

EXECUTIVE SUMMARY

Cautious optimism for 2019

A cross-channel strategy becomes essential for multichannel retailers

Internet retailing gains traction in many categories

Technology is revolutionising how business operates in Brazil

Logistics is the biggest challenge for Brazilian retail

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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