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Country Report

Homeshopping in

Homeshopping in Brazil

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Homeshopping fails to capitalise on the opportunities presented by COVID-19

2020 saw homeshopping register sales declines in Brazil as the entire channel failed in its efforts to capture the imagination of the country’s population. Although the COVID-19 pandemic and the official response to it presented strong opportunities for non-store retailing channels to generate strong growth, homeshopping did not emerge as a popular alternative to store-based retailing.

E-commerce the main menace to the welfare of homeshopping

The main reason for the poor performance seen in homeshopping during the year was the strong preference for e-commerce among consumers who were unable to access stores. Indeed, the threat to homeshopping from e-commerce was building slowly over the entire review period as consumers became increasingly familiar with online transactions and more comfortable with online payments.

The leading players in homeshopping increasingly looking to other channels

Over the course of the review period, most of the leading players active in homeshopping in Brazil began to invest in diversifying their operations as a way of managing their withdrawal from homeshopping in light of the anticipated decline of the channel. Although e-commerce was the natural choice for homeshopping companies looking to expand their operations into new territories, many of them also looked to develop store-based retailing operations.

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Homeshopping Sample Report Homeshopping Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Brazil?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Homeshopping in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Homeshopping fails to capitalise on the opportunities presented by COVID-19

E-commerce the main menace to the welfare of homeshopping

The leading players in homeshopping increasingly looking to other channels

RECOVERY AND OPPORTUNITIES

The development of T-commerce points to the future of TV homeshopping

Homeshopping players expected to increasingly leverage digital technologies

Faster and more reliable shipping likely to prove an increasingly crucial factor

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2015-2020
Table 2 Homeshopping by Category: % Value Growth 2015-2020
Table 3 Homeshopping GBO Company Shares: % Value 2016-2020
Table 4 Homeshopping GBN Brand Shares: % Value 2017-2020
Table 5 Homeshopping Forecasts by Category: Value 2020-2025
Table 6 Homeshopping Forecasts by Category: % Value Growth 2020-2025

Retailing in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

The launch of the PIX national payment system set to spur growth in e-commerce

The predominance of shopping centres in national life tested by COVID-19 situation

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value 2015-2020

Seasonality

Semana do Brasil (Brazil Week)
Christmas
Back to School
Summer
Carnival
Mother’s Day
Children’s Day
Black Friday and Cyber Monday

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 10 Sales in Store-based Retailing by Channel: Value 2015-2020
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 12 Store-based Retailing Outlets by Channel: Units 2015-2020
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 14 Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 18 Sales in Grocery Retailers by Channel: Value 2015-2020
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2015-2020
Table 20 Grocery Retailers Outlets by Channel: Units 2015-2020
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2015-2020
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2015-2020
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2015-2020
Table 30 Sales in Mixed Retailers by Channel: Value 2015-2020
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2015-2020
Table 32 Mixed Retailers Outlets by Channel: Units 2015-2020
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2015-2020
Table 34 Retailing GBO Company Shares: % Value 2016-2020
Table 35 Retailing GBN Brand Shares: % Value 2017-2020
Table 36 Store-based Retailing GBO Company Shares: % Value 2016-2020
Table 37 Store-based Retailing GBN Brand Shares: % Value 2017-2020
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2017-2020
Table 39 Non-Store Retailing GBO Company Shares: % Value 2016-2020
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2017-2020
Table 41 Grocery Retailers GBO Company Shares: % Value 2016-2020
Table 42 Grocery Retailers GBN Brand Shares: % Value 2017-2020
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2017-2020
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2017-2020
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2016-2020
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2017-2020
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2017-2020
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2017-2020
Table 49 Mixed Retailers GBO Company Shares: % Value 2016-2020
Table 50 Mixed Retailers GBN Brand Shares: % Value 2017-2020
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2017-2020
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2017-2020
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2020-2025
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2020-2025
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2020-2025
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2020-2025
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2020-2025
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2020-2025
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2020-2025
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2020-2025
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2020-2025
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2020-2025
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2020-2025
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2020-2025
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2020-2025
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2020-2025
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2020-2025
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2020-2025
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2020-2025
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2020-2025
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2020-2025
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2020-2025
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2020-2025
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2020-2025

Megatrends

Country Report

Homeshopping in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Homeshopping fails to capitalise on the opportunities presented by COVID-19

E-commerce the main menace to the welfare of homeshopping

The leading players in homeshopping increasingly looking to other channels

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Homeshopping in Brazil - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Homeshopping fails to capitalise on the opportunities presented by COVID-19

E-commerce the main menace to the welfare of homeshopping

The leading players in homeshopping increasingly looking to other channels

RECOVERY AND OPPORTUNITIES

The development of T-commerce points to the future of TV homeshopping

Homeshopping players expected to increasingly leverage digital technologies

Faster and more reliable shipping likely to prove an increasingly crucial factor

CHANNEL DATA

Retailing in Brazil - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on retailing

COVID-19 country impact

The launch of the PIX national payment system set to spur growth in e-commerce

The predominance of shopping centres in national life tested by COVID-19 situation

What next for retailing?

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DISCLAIMER

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

SOURCES

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