Executive Summary

Feb 2019
PROSPECTS
Further erosion of home shopping revenue due to internet retailing

The higher penetration of internet retailing led to a continuous decline in sales in the home shopping channel over the last five years. This negative trend is expected to persist, as home shopping is losing its charm and losing sales to internet retailing.

Stagnant television viewership negatively impacts home shopping

TV shopping is the largest single source of home shopping revenue in Canada, whereas mail order catalogues and direct mail have become very uncommon. However, stagnancy in the number of television viewers is likely to hinder the future of TV home shopping.

Transition to the digital world

Internet-connected smart TVs have been gaining popularity, as Canadian consumers are gradually shifting away from traditional TVs. Changing consumer behaviour is propelling the transition of home shopping to the digital world.

COMPETITIVE LANDSCAPE
Potential challenge from Amazon

Home shopping in Canada has been dominated by a few large players, with few new entrants. However, the channel might be shaken as Amazon starts tapping into traditional retail channels.

Today’s Shopping Choice leads home shopping

Today's Shopping Choice, owned by Rogers Communications, became the largest player in home shopping in 2017, and maintained this position in 2018. It offers a wide selection of products at different price points to target different consumer needs.

Sears Canada leaves the market

Sears Canada closed its home shopping operations in 2018, after it failed to revitalise itself in the competitive retail market. Sears was the largest player in home shopping until 2016, supported by its wide product mix, strong private label lines and popular print catalogue.

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Homeshopping in Canada

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Canada market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Canada?
  • What products continue to sell well through the homeshopping channel?
  • How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Homeshopping in Canada - Category analysis

HEADLINES

PROSPECTS

Further erosion of home shopping revenue due to internet retailing
Stagnant television viewership negatively impacts home shopping
Transition to the digital world

COMPETITIVE LANDSCAPE

Potential challenge from Amazon
Today’s Shopping Choice leads home shopping
Sears Canada leaves the market

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2013-2018
Table 2 Homeshopping by Category: % Value Growth 2013-2018
Table 3 Homeshopping GBO Company Shares: % Value 2014-2018
Table 4 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 5 Homeshopping Forecasts by Category: Value 2018-2023
Table 6 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Retailing in Canada - Industry Overview

EXECUTIVE SUMMARY

Canadian retail sales increase at a slower pace in 2018
A bricks-and-mortar strategy remains important in retailing
Private label is gaining power
Internet retailing is set to capture more share
An uphill battle for mid-market retailers

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
Christmas
Back to School
Thanksgiving Day
Payments and delivery
Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 9 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 11 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 19 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 29 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 31 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 33 Retailing GBO Company Shares: % Value 2014-2018
Table 34 Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 36 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 38 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 41 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 48 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 49 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources