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Country Report

Homeshopping in

Homeshopping in Finland

Mar 2020

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The further decline of homeshopping is inevitable

In the review period, homeshopping was the second worst performing retail channel in Finland, trailing only the troubled department stores channel, due to an identity crisis and a major bankruptcy. The negative development of the homeshopping channel was clearly caused by the unbeatable convenience, larger assortment and wider international options offered by e-commerce, a development unlikely to change.

Even favourable demographics cannot halt the decline in homeshopping

The further decline of homeshopping is unlikely to be halted by the ageing population and large numbers of elderly people in the country, who are the primary consumers of homeshopping. Although homeshopping is not only restricted to older demographics, senior citizens are more likely to make purchases by phone than middle-aged or younger consumers as internet penetration is low among this demographic.

Individual successes are the exception, but do exist

Despite the anticipated bleak future of homeshopping, it is possible that individual concepts will be successful. One concept with further potential is the domestic brand Menumat, which specialises in food delivery for senior citizens.

COMPETITIVE LANDSCAPE

Both generalists and specialists feature in this fragmented channel

In 2019 Norvital and VitaeLab, which are best-known for their dietary supplements, led the market. These players focused on a limited product assortment, unlike Hobby Hall and Ellos, which offer a range of products, such as apparel, homewares and consumer electronics and appliances.

Hobby Hall makes a successful switch to e-commerce

Probably the two most famous Finnish homeshopping companies have been Anttila (also department stores and online sales) which went bankrupt in 2016 and Hobby Hall, another pioneer. In 2019, Hobby Hall closed its store-based sales and switched to e-commerce.

Slight but still limited potential for food and drink homeshopping

In 2019, there was still some potential for food and drink homeshopping although it is also on the decline. This channel particularly appeals to elderly people who order groceries by phone for home delivery.

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Samples

Homeshopping Sample Report Homeshopping Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Finland?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Homeshopping in Finland - Category analysis

HEADLINES

PROSPECTS

The further decline of homeshopping is inevitable

Even favourable demographics cannot halt the decline in homeshopping

Individual successes are the exception, but do exist

COMPETITIVE LANDSCAPE

Both generalists and specialists feature in this fragmented channel

Hobby Hall makes a successful switch to e-commerce

Slight but still limited potential for food and drink homeshopping

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2014-2019
Table 2 Homeshopping by Category: % Value Growth 2014-2019
Table 3 Homeshopping GBO Company Shares: % Value 2015-2019
Table 4 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 5 Homeshopping Forecasts by Category: Value 2019-2024
Table 6 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Retailing in Finland - Industry Overview

EXECUTIVE SUMMARY

Retailing benefits from economic comeback though positivity unlikely to continue

Retailing shaped by ever-changing demographics and population movement to large cities

Growing environmental consciousness and desire to avoid food waste characterise the industry landscape

The currently diverse competitive landscape is becoming increasingly consolidated

Outlets and selling space decline for store-based retailers while e-commerce set to expand

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Christmas
Mother’s and Father’s Day
Back to school

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 9 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 11 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 13 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 19 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 29 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 31 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 33 Retailing GBO Company Shares: % Value 2015-2019
Table 34 Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 36 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 38 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 40 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 41 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 48 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 49 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Homeshopping in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The further decline of homeshopping is inevitable

Even favourable demographics cannot halt the decline in homeshopping

Individual successes are the exception, but do exist

COMPETITIVE LANDSCAPE

Both generalists and specialists feature in this fragmented channel

Hobby Hall makes a successful switch to e-commerce

Slight but still limited potential for food and drink homeshopping

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Homeshopping in Finland - Category analysis

HEADLINES

PROSPECTS

The further decline of homeshopping is inevitable

Even favourable demographics cannot halt the decline in homeshopping

Individual successes are the exception, but do exist

COMPETITIVE LANDSCAPE

Both generalists and specialists feature in this fragmented channel

Hobby Hall makes a successful switch to e-commerce

Slight but still limited potential for food and drink homeshopping

CHANNEL DATA

Retailing in Finland - Industry Overview

EXECUTIVE SUMMARY

Retailing benefits from economic comeback though positivity unlikely to continue

Retailing shaped by ever-changing demographics and population movement to large cities

Growing environmental consciousness and desire to avoid food waste characterise the industry landscape

The currently diverse competitive landscape is becoming increasingly consolidated

Outlets and selling space decline for store-based retailers while e-commerce set to expand

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

Other terminology:

SOURCES

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