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Country Report

Homeshopping in

Homeshopping in Finland

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The further decline of homeshopping is inevitable

In the review period, homeshopping was the second worst performing retail channel in Finland, trailing only the troubled department stores channel, due to an identity crisis and a major bankruptcy. The negative development of the homeshopping channel was clearly caused by the unbeatable convenience, larger assortment and wider international options offered by e-commerce, a development unlikely to change.

Even favourable demographics cannot halt the decline in homeshopping

The further decline of homeshopping is unlikely to be halted by the ageing population and large numbers of elderly people in the country, who are the primary consumers of homeshopping. Although homeshopping is not only restricted to older demographics, senior citizens are more likely to make purchases by phone than middle-aged or younger consumers as internet penetration is low among this demographic.

Individual successes are the exception, but do exist

Despite the anticipated bleak future of homeshopping, it is possible that individual concepts will be successful. One concept with further potential is the domestic brand Menumat, which specialises in food delivery for senior citizens.

COMPETITIVE LANDSCAPE

Both generalists and specialists feature in this fragmented channel

In 2019 Norvital and VitaeLab, which are best-known for their dietary supplements, led the market. These players focused on a limited product assortment, unlike Hobby Hall and Ellos, which offer a range of products, such as apparel, homewares and consumer electronics and appliances.

Hobby Hall makes a successful switch to e-commerce

Probably the two most famous Finnish homeshopping companies have been Anttila (also department stores and online sales) which went bankrupt in 2016 and Hobby Hall, another pioneer. In 2019, Hobby Hall closed its store-based sales and switched to e-commerce.

Slight but still limited potential for food and drink homeshopping

In 2019, there was still some potential for food and drink homeshopping although it is also on the decline. This channel particularly appeals to elderly people who order groceries by phone for home delivery.

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Samples

Homeshopping Sample Report Homeshopping Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples: FAQs about samples

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Finland?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Megatrends

Country Report

Homeshopping in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The further decline of homeshopping is inevitable

Even favourable demographics cannot halt the decline in homeshopping

Individual successes are the exception, but do exist

COMPETITIVE LANDSCAPE

Both generalists and specialists feature in this fragmented channel

Hobby Hall makes a successful switch to e-commerce

Slight but still limited potential for food and drink homeshopping

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Why buy this report?

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Megatrends

Country Report

Homeshopping in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The further decline of homeshopping is inevitable

Even favourable demographics cannot halt the decline in homeshopping

Individual successes are the exception, but do exist

COMPETITIVE LANDSCAPE

Both generalists and specialists feature in this fragmented channel

Hobby Hall makes a successful switch to e-commerce

Slight but still limited potential for food and drink homeshopping

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

Recently Viewed

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