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Country Report

Homeshopping in

Homeshopping in Finland

Jan 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The further decline of homeshopping is inevitable

In the review period, homeshopping was the second worst performing retail channel in Finland, trailing only the troubled department stores channel, due to suffering from an identity crisis and a major bankruptcy. In the forecast period, homeshopping is expected to clearly be the channel in Finland with the worst decline in current value terms.

Even favourable demographics cannot stop the ride towards the sunset

The further decline of homeshopping cannot be halted even by demographic factors, which on the surface could benefit the channel. Although homeshopping is not only restricted to older demographics, senior citizens are more likely to be used to making orders on the phone than middle-aged or younger consumers.

Individual successes are the exception, but do exist

The generally speaking very bleak future for homeshopping does not rule out the possibility of individual successful concepts. One concept with further potential is the domestic brand Menumat, which specialises in food delivery for senior citizens.

COMPETITIVE LANDSCAPE

No clear successor to Anttila in sight

Major retailing news in Finland in 2016 was the bankruptcy of the iconic department store chain Anttila, which was also a pioneer in catalogue homeshopping sales in the country – its old catalogues have become collectors’ items in second-hand bookstores.

Hobby Hall merges with Hansapost

Another long-term Finnish homeshopping icon, Hobby Hall, which used to be owned by the troubled department store operator Stockmann, was divested by its former owner, so that from the beginning of 2017, its new owner was the family-owned SGN Group instead of its stock-listed predecessor. Hobby Hall is yet another homeshopping player employing a multichannel business model, focusing on internet retailing but also running one store-based outlet.

Generalists and specialists alike are present in a fragmented channel

In 2018, homeshopping continued to be characterised by its fragmentation, leaving no player with a double-digit value share. Amongst the biggest players, many, such as Hobby Hall and Ellos, could best be described as the department stores of homeshopping, offering a range of products, such as apparel, products for the home and consumer electronics and appliances.

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Homeshopping Sample Report Homeshopping Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Finland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Finland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Finland market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Finland?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Homeshopping in Finland - Category analysis

HEADLINES

PROSPECTS

The further decline of homeshopping is inevitable

Even favourable demographics cannot stop the ride towards the sunset

Individual successes are the exception, but do exist

COMPETITIVE LANDSCAPE

No clear successor to Anttila in sight

Hobby Hall merges with Hansapost

Generalists and specialists alike are present in a fragmented channel

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2013-2018
Table 2 Homeshopping by Category: % Value Growth 2013-2018
Table 3 Homeshopping GBO Company Shares: % Value 2014-2018
Table 4 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 5 Homeshopping Forecasts by Category: Value 2018-2023
Table 6 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Retailing in Finland - Industry Overview

EXECUTIVE SUMMARY

Retailing benefits from an economy back on track

The bigger the better in retailing, but exceptions confirm the rule

Stability and diversity in the competitive landscape

Consumers want to feel individual

Steady path ahead for retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Christmas
Mother’s and Father’s Day
Back to school

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 9 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 11 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 19 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 29 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 31 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 33 Retailing GBO Company Shares: % Value 2014-2018
Table 34 Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 36 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 38 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 40 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 41 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 48 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 49 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Homeshopping in Finland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The further decline of homeshopping is inevitable

Even favourable demographics cannot stop the ride towards the sunset

Individual successes are the exception, but do exist

COMPETITIVE LANDSCAPE

No clear successor to Anttila in sight

Hobby Hall merges with Hansapost

Generalists and specialists alike are present in a fragmented channel

Samples

Overview

Why buy this report?

Samples: FAQs about samples

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Table of Contents

Homeshopping in Finland - Category analysis

HEADLINES

PROSPECTS

The further decline of homeshopping is inevitable

Even favourable demographics cannot stop the ride towards the sunset

Individual successes are the exception, but do exist

COMPETITIVE LANDSCAPE

No clear successor to Anttila in sight

Hobby Hall merges with Hansapost

Generalists and specialists alike are present in a fragmented channel

CHANNEL DATA

Retailing in Finland - Industry Overview

EXECUTIVE SUMMARY

Retailing benefits from an economy back on track

The bigger the better in retailing, but exceptions confirm the rule

Stability and diversity in the competitive landscape

Consumers want to feel individual

Steady path ahead for retailing

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

Why buy this report?

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