Executive Summary

Jan 2019
PROSPECTS
Players need to develop new ways to interact with consumers

Over the forecast period, homeshopping in Hong Kong is projected to continue declining. This performance is due primarily to low consumer awareness.

Consumers shift away from traditional television limits growth of homeshopping

Homeshopping brands that previously focused on targeting housewives and elderly consumers, find that they are now becoming increasingly irrelevant to young consumers. This latter demographic in Hong Kong prefers to browse and shop for products through internet retailing due to the availability of a wide range of products and the convenience of shopping on-the-go.

Homeshopping struggles to compete with online and physical retailers

Consumers in Hong Kong are digital savvy and are becoming increasingly accustomed to making purchases online. In line with this trend, internet retailing is expected to become increasingly popular over the forecast period, taking share away from retailing channels such as homeshopping where brands have a low online presence.

COMPETITIVE LANDSCAPE
No new entrants in homeshopping

The decline in Hong Kong’s homeshopping landscape can also be attributed to the presence of a small number of brands. Following the exit of Lejel, the homeshopping channel operated by i-CABLE Communications in 2016, there were no new entrants.

Lack of face-to-face interaction makes homeshopping less appealing

Consumers in Hong Kong are accustomed to face-to-face service at physical stores when purchasing high value products such as electronics and appliances. Face-to-face conversations that allow consumers to obtain expert advice and immediately address doubts they have about products are key in building trust.

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Homeshopping in Hong Kong, China

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Hong Kong, China market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed market shares for international and locally-based retailers
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth  
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • Who are the leading retailers in Hong Kong, China?
  • What products continue to sell well through the homeshopping channel?
  • How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

Homeshopping in Hong Kong, China - Category analysis

HEADLINES

PROSPECTS

Players need to develop new ways to interact with consumers
Consumers shift away from traditional television limits growth of homeshopping
Homeshopping struggles to compete with online and physical retailers

COMPETITIVE LANDSCAPE

No new entrants in homeshopping
Lack of face-to-face interaction makes homeshopping less appealing

CATEGORY DATA

Table 1 Homeshopping by Category: Value 2013-2018
Table 2 Homeshopping by Category: % Value Growth 2013-2018
Table 3 Homeshopping Forecasts by Category: Value 2018-2023
Table 4 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Retailing in Hong Kong, China - Industry Overview

EXECUTIVE SUMMARY

Retail sales register strong recovery
Experiences and lifestyles matter
Omnichannel remains key strategy
Local retailers face increasing competition from overseas players
Future outlook

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type
Physical retail landscape
Cash and carry
Seasonality
China National Day (also known as Golden Week)
Christmas and New Year
Chinese New Year (Spring Festival)
Payments and delivery
Emerging business models

MARKET DATA

Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 7 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 9 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 11 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 15 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2013-2018
Table 17 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 21 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 23 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 27 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 29 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 31 Retailing GBO Company Shares: % Value 2014-2018
Table 32 Retailing GBN Brand Shares: % Value 2015-2018
Table 33 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 34 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 35 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 36 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 37 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 38 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 39 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 40 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 46 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 47 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 48 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

DEFINITIONS

SOURCES

Summary 2 Research Sources