Homeshopping in Hong Kong, China

March 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Homeshopping industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Homeshopping industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Homeshopping in Hong Kong, China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Homeshopping in Hong Kong, China?
  • Which are the leading retailers in Homeshopping in Hong Kong, China?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Homeshopping in Hong Kong, China - Category analysis

KEY DATA FINDINGS

Ongoing home seclusion has limited impact on homeshopping
No new entries leaves TVB as the major player in this sluggish channel
Players continue to allocate resources to promote homeshopping in Hong Kong
The expected growth in e-commerce will continue to constrain growth in homeshopping
Potential recovery of tourist flows unlikely to have a positive impact
Technological innovation needed for future growth opportunities
Table 1 Homeshopping by Category: Value 2016-2021
Table 2 Homeshopping by Category: % Value Growth 2016-2021
Table 3 Homeshopping Forecasts by Category: Value 2021-2026
Table 4 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Homeshopping

Homeshopping is the sale of consumer goods to the general public via mail order catalogues, TV shopping and direct mail. Consumers purchase goods in direct response to an advertisement or promotion through a mail item, printed catalogue, TV shopping programme, or Internet catalogue whereby the order is placed and payment is made by phone, by post or through other media such as digital TV. Excludes sales on returned products/unpaid invoices. Excludes sales ordered and paid online which are instead included within Internet retailing. Example brands include Otto, Neckermann, QVC.

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Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Homeshopping research and analysis database.

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