Homeshopping in Hungary

April 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Homeshopping industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Homeshopping industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Homeshopping in Hungary report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Homeshopping in Hungary?
  • Which are the leading retailers in Homeshopping in Hungary?
  • How are products distributed in Homeshopping in Hungary?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How significant are discounters and private label in Hungary?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Homeshopping in Hungary - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Homeshopping keeps losing relevance in the face of e-commerce
Cold calls and TV shopping are still used to try and reach new customers
Scepticism of homeshopping remains

PROSPECTS AND OPPORTUNITIES

Further erosion of homeshopping sales due to the rise of e-commerce
Catalogues will remain – but with a lower level of circulation
No new entrants expected

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2016-2021 Table 2 Homeshopping by Category: % Value Growth 2016-2021 Table 3 Homeshopping GBO Company Shares: % Value 2017-2021 Table 4 Homeshopping GBN Brand Shares: % Value 2018-2021 Table 5 Homeshopping Forecasts by Category: Value 2021-2026 Table 6 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Retailing in Hungary - Industry Overview

EXECUTIVE SUMMARY

Retailing in 2021: COVID-19 still determines all aspects of retailing
E-commerce keeps retailers afloat
2021 sees improved consumer sentiment and better household financial position, driving a rebound
What next for retailing? – Uncertainties are here to stay

OPERATING ENVIRONMENT

Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: Value 2016-2021
Seasonality
Black Friday Christmas Back-to-school
Payments
Delivery and collection
Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021 Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021 Table 10 Sales in Store-based Retailing by Channel: Value 2016-2021 Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021 Table 12 Store-based Retailing Outlets by Channel: Units 2016-2021 Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021 Table 14 Sales in Non-Store Retailing by Channel: Value 2016-2021 Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021 Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 18 Sales in Grocery Retailers by Channel: Value 2016-2021 Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021 Table 20 Grocery Retailers Outlets by Channel: Units 2016-2021 Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021 Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 24 Sales in Non-Grocery Specialists by Channel: Value 2016-2021 Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021 Table 26 Non-Grocery Specialists Outlets by Channel: Units 2016-2021 Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021 Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021 Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021 Table 30 Sales in Mixed Retailers by Channel: Value 2016-2021 Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021 Table 32 Mixed Retailers Outlets by Channel: Units 2016-2021 Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021 Table 34 Retailing GBO Company Shares: % Value 2017-2021 Table 35 Retailing GBN Brand Shares: % Value 2018-2021 Table 36 Store-based Retailing GBO Company Shares: % Value 2017-2021 Table 37 Store-based Retailing GBN Brand Shares: % Value 2018-2021 Table 38 Store-based Retailing LBN Brand Shares: Outlets 2018-2021 Table 39 Non-Store Retailing GBO Company Shares: % Value 2017-2021 Table 40 Non-Store Retailing GBN Brand Shares: % Value 2018-2021 Table 41 Grocery Retailers GBO Company Shares: % Value 2017-2021 Table 42 Grocery Retailers GBN Brand Shares: % Value 2018-2021 Table 43 Grocery Retailers LBN Brand Shares: Outlets 2018-2021 Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021 Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021 Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021 Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021 Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021 Table 49 Mixed Retailers GBO Company Shares: % Value 2017-2021 Table 50 Mixed Retailers GBN Brand Shares: % Value 2018-2021 Table 51 Mixed Retailers LBN Brand Shares: Outlets 2018-2021 Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021 Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026 Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026 Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026 Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026 Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026 Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026 Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026 Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026 Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026 Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026 Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026 Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026 Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026 Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026 Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026 Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026 Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026 Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026 Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026 Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026 Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026 Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources
The following categories and subcategories are included:

Homeshopping

  • Apparel and Footwear Homeshopping
  • Beauty and Personal Care Homeshopping
  • Consumer Appliances Homeshopping
  • Consumer Electronics Homeshopping
  • Consumer Health Homeshopping
  • Food and Drink Homeshopping
  • Home Care Homeshopping
  • Home Improvement and Gardening Homeshopping
  • Homewares and Home Furnishings Homeshopping
  • Media Products Homeshopping
  • Personal Accessories and Eyewear Homeshopping
  • Pet Care Homeshopping
  • Traditional Toys and Games Homeshopping
  • Video Games Hardware Homeshopping
  • Other Homeshopping

Homeshopping

Homeshopping is the sale of consumer goods to the general public via mail order catalogues, TV shopping and direct mail. Consumers purchase goods in direct response to an advertisement or promotion through a mail item, printed catalogue, TV shopping programme, or Internet catalogue whereby the order is placed and payment is made by phone, by post or through other media such as digital TV. Excludes sales on returned products/unpaid invoices. Excludes sales ordered and paid online which are instead included within Internet retailing. Example brands include Otto, Neckermann, QVC.

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This report originates from Passport, our Homeshopping research and analysis database.

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