The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreApr 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
The popularity of homeshopping peaked in the 2007-2008 period and since then the channel has seen a steady decline in current value sales. Israel’s homeshopping channel was based on the model that operates in the US, but upon launch in Israel homeshopping was not adjusted enough to accommodate the needs and tastes of domestic consumers, particularly in regard to the variety of products the channel had on offer and the channel’s unique approach to marketing.
The number of e-commerce sites and mobile e-commerce options continues to grow, offering consumers greater access to lower prices and more convenience. The growth of e-commerce has put particular competitive pressure on players in the homeshopping channel, particularly as homeshopping does not deliver a low-cost solution for budget-conscious consumers or a time-saving solution for busy consumers.
Many consumers find the product portfolios presented in the homeshopping channel to be unappealing. Products tend to be drawn from a wide variety of seemingly unrelated categories, and the product selection often seems to be random with frequent changes.
Despite declining value sales, Globes Group, with its TV channel 21TV, remained the leader in homeshopping during the review period. Globes Group repeated that achievement in 2019 with approximately a third of the channel’s value share.
In 2019, nearly two thirds of value share in homeshopping was held by a large number of smaller independent players. There are no significant players on the horizon in 2019; thus, it is expected that homeshopping will remain highly fragmented over the forecast period.
In 2019, the Globes Group continues its effort to expand its activities in alternative retailing channels, selling more via its e-commerce site, its mobile app and its brick-and-mortar stores. This diversification is based on projections that indicate declining value sales in homeshopping over the forecast period.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Israel with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Homeshopping industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.
The Homeshopping in Israel market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.