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Country Report

Homeshopping in

Homeshopping in Israel

Apr 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Homeshopping continues to decline in relevance amongst domestic consumers in 2019

The popularity of homeshopping peaked in the 2007-2008 period and since then the channel has seen a steady decline in current value sales. Israel’s homeshopping channel was based on the model that operates in the US, but upon launch in Israel homeshopping was not adjusted enough to accommodate the needs and tastes of domestic consumers, particularly in regard to the variety of products the channel had on offer and the channel’s unique approach to marketing.

Competition from e-commerce intensifies

The number of e-commerce sites and mobile e-commerce options continues to grow, offering consumers greater access to lower prices and more convenience. The growth of e-commerce has put particular competitive pressure on players in the homeshopping channel, particularly as homeshopping does not deliver a low-cost solution for budget-conscious consumers or a time-saving solution for busy consumers.

Homeshopping’s inconsistent product portfolio often confuses consumers

Many consumers find the product portfolios presented in the homeshopping channel to be unappealing. Products tend to be drawn from a wide variety of seemingly unrelated categories, and the product selection often seems to be random with frequent changes.

COMPETITIVE LANDSCAPE

Globes Group remains the primary player in homeshopping in 2019

Despite declining value sales, Globes Group, with its TV channel 21TV, remained the leader in homeshopping during the review period. Globes Group repeated that achievement in 2019 with approximately a third of the channel’s value share.

Homeshopping channel remains highly fragmented in 2019

In 2019, nearly two thirds of value share in homeshopping was held by a large number of smaller independent players. There are no significant players on the horizon in 2019; thus, it is expected that homeshopping will remain highly fragmented over the forecast period.

Globes Group continues with plans to transform its retail strategy

In 2019, the Globes Group continues its effort to expand its activities in alternative retailing channels, selling more via its e-commerce site, its mobile app and its brick-and-mortar stores. This diversification is based on projections that indicate declining value sales in homeshopping over the forecast period.

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Homeshopping Sample Report Homeshopping Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Israel?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Homeshopping in Israel - Category analysis

HEADLINES

PROSPECTS

Homeshopping continues to decline in relevance amongst domestic consumers in 2019

Competition from e-commerce intensifies

Homeshopping’s inconsistent product portfolio often confuses consumers

COMPETITIVE LANDSCAPE

Globes Group remains the primary player in homeshopping in 2019

Homeshopping channel remains highly fragmented in 2019

Globes Group continues with plans to transform its retail strategy

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2014-2019
Table 2 Homeshopping by Category: % Value Growth 2014-2019
Table 3 Homeshopping GBO Company Shares: % Value 2015-2019
Table 4 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 5 Homeshopping Forecasts by Category: Value 2019-2024
Table 6 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Retailing in Israel - Industry Overview

EXECUTIVE SUMMARY

Thriving Israeli economy spurs steady growth, but retailing continues to face challenges in 2019

Discounters continue to rule grocery retailers channel in 2019

E-commerce continues to record robust growth in 2019

Apparel and footwear specialist retailers channel continues to decline in 2019 amidst rising costs, increased competition

Steady growth projected over the forecast period as economy flourishes and retailers adjust to changing conditions

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Rosh Hashana
Passover

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 9 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 11 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 13 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 19 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 29 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 31 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 33 Retailing GBO Company Shares: % Value 2015-2019
Table 34 Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 36 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 38 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 40 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 41 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 48 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 49 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Homeshopping in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Homeshopping continues to decline in relevance amongst domestic consumers in 2019

Competition from e-commerce intensifies

Homeshopping’s inconsistent product portfolio often confuses consumers

COMPETITIVE LANDSCAPE

Globes Group remains the primary player in homeshopping in 2019

Homeshopping channel remains highly fragmented in 2019

Globes Group continues with plans to transform its retail strategy

Samples

Overview

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Table of Contents

Homeshopping in Israel - Category analysis

HEADLINES

PROSPECTS

Homeshopping continues to decline in relevance amongst domestic consumers in 2019

Competition from e-commerce intensifies

Homeshopping’s inconsistent product portfolio often confuses consumers

COMPETITIVE LANDSCAPE

Globes Group remains the primary player in homeshopping in 2019

Homeshopping channel remains highly fragmented in 2019

Globes Group continues with plans to transform its retail strategy

CHANNEL DATA

Retailing in Israel - Industry Overview

EXECUTIVE SUMMARY

Thriving Israeli economy spurs steady growth, but retailing continues to face challenges in 2019

Discounters continue to rule grocery retailers channel in 2019

E-commerce continues to record robust growth in 2019

Apparel and footwear specialist retailers channel continues to decline in 2019 amidst rising costs, increased competition

Steady growth projected over the forecast period as economy flourishes and retailers adjust to changing conditions

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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