Homeshopping was losing sales prior to the pandemic in Israel due to the increasing popularity of e-commerce, which many local consumers deem to be more convenient. Consumers are now more educated and sophisticated; they often seek product information online and/or through visits to bricks-and-mortar stores when considering products to buy.
Home seclusion in 2020 led to a marginal improvement in overall value sales for homeshopping compared to previous declines, as older consumers who are not as familiar with online platforms turned to homeshopping for entertainment and an alternative purchasing solution as they were less likely to leave their homes due to concerns over exposure to the virus.
Despite declining value sales in 2021 in line with homeshopping’s overall performance, Globes Group, with its TV channel 21TV, remained the convincing leader of homeshopping in Israel. The channel is dominated by smaller independent players under “others”.
Although homeshopping was especially convenient for older audiences at the height of the pandemic, this is not expected to positively impact the channel’s growth trajectory over the forecast period, with overall value sales (at constant 2021 prices) set to continue to decline as it loses further relevance due to an outdated image.
As online platforms continue to rise in popularity and reach a wider audience, they are likely to continue to gain share from homeshopping. This is mainly due to a decline in this channel’s relevance for local consumers, with an increasing number of Israelis turning to e-commerce and other more attractive channels that allow them to choose from a wider range of products and to compare product features and prices more easily.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Homeshopping industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homeshopping industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homeshopping is the sale of consumer goods to the general public via mail order catalogues, TV shopping and direct mail. Consumers purchase goods in direct response to an advertisement or promotion through a mail item, printed catalogue, TV shopping programme, or Internet catalogue whereby the order is placed and payment is made by phone, by post or through other media such as digital TV. Excludes sales on returned products/unpaid invoices. Excludes sales ordered and paid online which are instead included within Internet retailing. Example brands include Otto, Neckermann, QVC.See All of Our Definitions
This report originates from Passport, our Homeshopping research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!