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Learn moreMar 2020
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Homeshopping feels a little bit like a dying retail channel. Brands are moving online and developing their e-commerce platforms.
Unsurprisingly, the growth of e-commerce in Norway is heavily impacting homeshopping, which is increasingly being seen as an outdated concept. Although the two concepts are actually relatively similar, consumers feel that internet retailing is easier, quicker and more convenient, and they also have faith in the strength and security of the Norwegian banking system.
Due to a longstanding tradition, apparel and footwear is expected to remain the largest category in homeshopping in Norway over the forecast period. Habits are entrenched and, for some, flipping through the pages of a catalogue is still the preferred way to browse for products.
Samlerhuset, which deals in collector coins, medals and stamps, is expected to take over from H&M as the number one player in homeshopping in 2020. While it has a well-developed e-commerce platform, with its main customer base being older, this ensures that it continues to maintain a strong homeshopping presence.
The number of players operating in homeshopping continues to fall. The homeshopping star of the 1980s, La Redoute, exited in mid-2017.
New entrants are very unlikely in what is possibly a disappearing retail channel. In addition, many of the players still active in homeshopping have priorities that lie elsewhere.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Norway with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Homeshopping industry in Norway, our research will save you time and money while empowering you to make informed, profitable decisions.
The Homeshopping in Norway market research report includes:
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Why buy this report?
This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.