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Country Report

Homeshopping in

Homeshopping in Romania

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Homeshopping benefits from the launch of new TV channels, however, the influence of teleshopping is weakening

Growth and value sales in homeshopping as driven by an increasing number of TV channels broadcasting homeshopping. In 2019, there was even the opening of dedicated TV channels for homeshopping, such as Top Shops channel.

A wide range of diverse products drive sales in TV homeshopping, whereas apparel and footwear sells well through homeshopping catalogues

The diversification of the products in homeshopping is increasing. Other homeshopping was by far the most significant areas in 2019, made up of products available through TV homeshopping, such as fitness equipment, floor cleaning kits, car accessories, clothes for the alleviation of a bad back, clothes for weight control, water treatment and water heating equipment and kitchen tools.

Homeshopping suffers as consumer move to e-commerce, an easy, convenient way to shop

The marginal growth of homeshopping in 2019, is the result of the strong uptake of the competitive landscape of e-commerce - which benefits from rising mobile ownership and improved network connectivity across the whole country. Consequently, a growing number of consumers are estimated to shift from homeshopping to shopping through e-commerce.

COMPETITIVE LANDSCAPE

Studio Moderna continues to dominate with its dedicated television channel for Top Shop

In 2019, Studio Moderna SRL continued to dominate the homeshopping channel, with its brand Top Shop.

Major homeshopping players focus on their omnichannel strategies to bring e-commerce into their channel mix

The players with the main shares in homeshopping Studio Moderna SRL and Yves Rocher Romania SRL, have responded to the upward trend of using e-commerce in their channel mix. Beyond homeshopping, Studio Moderna operates websites for its brands Top Shop, Dormeo, Delimano, Bigfish, as well as a network of variety stores, while Yves Rocher operates an outlet network in beauty specialist retailers and also has a significant share in e-commerce.

E-commerce, specialist stores and all store-retailing is intense competition for homeshopping

For many years homeshopping sales have been threatened by e-commerce retailers. However, the channel has managed to maintain its value sales and even grow.

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Homeshopping Sample Report Homeshopping Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Romania?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Homeshopping in Romania - Category analysis

HEADLINES

PROSPECTS

Homeshopping benefits from the launch of new TV channels, however, the influence of teleshopping is weakening

A wide range of diverse products drive sales in TV homeshopping, whereas apparel and footwear sells well through homeshopping catalogues

Homeshopping suffers as consumer move to e-commerce, an easy, convenient way to shop

COMPETITIVE LANDSCAPE

Studio Moderna continues to dominate with its dedicated television channel for Top Shop

Major homeshopping players focus on their omnichannel strategies to bring e-commerce into their channel mix

E-commerce, specialist stores and all store-retailing is intense competition for homeshopping

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2014-2019
Table 2 Homeshopping by Category: % Value Growth 2014-2019
Table 3 Homeshopping GBO Company Shares: % Value 2015-2019
Table 4 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 5 Homeshopping Forecasts by Category: Value 2019-2024
Table 6 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Growth in retailing is driven by higher disposable incomes, expansions strategies from significant players, and an increase of retailers entering e-commerce

Health and wellness and the demand for convenient shopping solutions drives high levels of sales for grocery retailers

Aggressive expansions strategies boost the growth of convenience stores; however, traditional grocery retailers remain competitive by offering specialist items

E-commerce develops rapidly, especially in non-grocery products where consumers are more comfortable to buy without seeing the product

Digital apps increase the appeal of in-store, as retailers include digital features to attract convenience-driven consumers, and engage the rise of e-commerce

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value 2014-2019

Seasonality

Back to School
Easter
Christmas
Mother’s Day
Black Friday
Valentine’s Day
Summer Sales
Winter Sales

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 10 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 12 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 20 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 30 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 32 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 34 Retailing GBO Company Shares: % Value 2015-2019
Table 35 Retailing GBN Brand Shares: % Value 2016-2019
Table 36 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 37 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 39 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 41 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 42 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 49 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 50 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Homeshopping in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Homeshopping benefits from the launch of new TV channels, however, the influence of teleshopping is weakening

A wide range of diverse products drive sales in TV homeshopping, whereas apparel and footwear sells well through homeshopping catalogues

Homeshopping suffers as consumer move to e-commerce, an easy, convenient way to shop

COMPETITIVE LANDSCAPE

Studio Moderna continues to dominate with its dedicated television channel for Top Shop

Major homeshopping players focus on their omnichannel strategies to bring e-commerce into their channel mix

E-commerce, specialist stores and all store-retailing is intense competition for homeshopping

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Homeshopping in Romania - Category analysis

HEADLINES

PROSPECTS

Homeshopping benefits from the launch of new TV channels, however, the influence of teleshopping is weakening

A wide range of diverse products drive sales in TV homeshopping, whereas apparel and footwear sells well through homeshopping catalogues

Homeshopping suffers as consumer move to e-commerce, an easy, convenient way to shop

COMPETITIVE LANDSCAPE

Studio Moderna continues to dominate with its dedicated television channel for Top Shop

Major homeshopping players focus on their omnichannel strategies to bring e-commerce into their channel mix

E-commerce, specialist stores and all store-retailing is intense competition for homeshopping

CHANNEL DATA

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Growth in retailing is driven by higher disposable incomes, expansions strategies from significant players, and an increase of retailers entering e-commerce

Health and wellness and the demand for convenient shopping solutions drives high levels of sales for grocery retailers

Aggressive expansions strategies boost the growth of convenience stores; however, traditional grocery retailers remain competitive by offering specialist items

E-commerce develops rapidly, especially in non-grocery products where consumers are more comfortable to buy without seeing the product

Digital apps increase the appeal of in-store, as retailers include digital features to attract convenience-driven consumers, and engage the rise of e-commerce

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

S (COVID-19)

SOURCES

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