Homeshopping in Romania

February 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Homeshopping industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Homeshopping industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Homeshopping in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Homeshopping in Romania?
  • Which are the leading retailers in Homeshopping in Romania?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Homeshopping in Romania - Category analysis

A partial recovery for homeshopping in 2021 after strong sales declines in 2020
Low vaccination rates and further waves of the pandemic benefit homeshopping
Strengthened links between homeshopping and e-commerce support sales growth
Pressure to come on homeshopping due to changing lifestyles and shopping habits
Numerous advantages set to underpin the shift from homeshopping to e-commerce
Studio Moderna and its Top Shop brand to remain the leading names in homeshopping
Table 1 Homeshopping by Category: Value 2016-2021
Table 2 Homeshopping by Category: % Value Growth 2016-2021
Table 3 Homeshopping GBO Company Shares: % Value 2017-2021
Table 4 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 5 Homeshopping Forecasts by Category: Value 2021-2026
Table 6 Homeshopping Forecasts by Category: % Value Growth 2021-2026

Retailing in Romania - Industry Overview

Retailing in 2021: The big picture
Shift towards e-commerce continues at rapid pace as consumers demand convenience
The reopening of Romanian society benefits retailing, despite low vaccination rates
What next for retailing?
Informal retailing
Opening hours
Summary 1 Standard Opening Hours by Channel Type 2021
Physical retail landscape
Cash and carry
Table 7 Cash and Carry Sales: Value 2016-2021
Seasonality
Shopping Season Name
Valentine’s Day
Mother’s Day
Easter
Summer sales
Back to School
Black Friday
Winter sales
Christmas
Payments
Delivery and collection
Emerging business models
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 10 Sales in Store-based Retailing by Channel: Value 2016-2021
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 12 Store-based Retailing Outlets by Channel: Units 2016-2021
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 14 Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 18 Sales in Grocery Retailers by Channel: Value 2016-2021
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2016-2021
Table 20 Grocery Retailers Outlets by Channel: Units 2016-2021
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2016-2021
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2016-2021
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2016-2021
Table 30 Sales in Mixed Retailers by Channel: Value 2016-2021
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2016-2021
Table 32 Mixed Retailers Outlets by Channel: Units 2016-2021
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2016-2021
Table 34 Retailing GBO Company Shares: % Value 2017-2021
Table 35 Retailing GBN Brand Shares: % Value 2018-2021
Table 36 Store-based Retailing GBO Company Shares: % Value 2017-2021
Table 37 Store-based Retailing GBN Brand Shares: % Value 2018-2021
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2018-2021
Table 39 Non-Store Retailing GBO Company Shares: % Value 2017-2021
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2018-2021
Table 41 Grocery Retailers GBO Company Shares: % Value 2017-2021
Table 42 Grocery Retailers GBN Brand Shares: % Value 2018-2021
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2018-2021
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2018-2021
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2017-2021
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2018-2021
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2018-2021
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2018-2021
Table 49 Mixed Retailers GBO Company Shares: % Value 2017-2021
Table 50 Mixed Retailers GBN Brand Shares: % Value 2018-2021
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2018-2021
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2018-2021
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2021-2026
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2021-2026
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2021-2026
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2021-2026
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2021-2026
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2021-2026
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2021-2026
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2021-2026
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2021-2026
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2021-2026
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2021-2026
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2021-2026
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2021-2026
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2021-2026
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2021-2026
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2021-2026
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2021-2026
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2021-2026
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2021-2026
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2021-2026
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2021-2026
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2021-2026

DISCLAIMER

Summary 2 Research Sources

Homeshopping

Homeshopping is the sale of consumer goods to the general public via mail order catalogues, TV shopping and direct mail. Consumers purchase goods in direct response to an advertisement or promotion through a mail item, printed catalogue, TV shopping programme, or Internet catalogue whereby the order is placed and payment is made by phone, by post or through other media such as digital TV. Excludes sales on returned products/unpaid invoices. Excludes sales ordered and paid online which are instead included within Internet retailing. Example brands include Otto, Neckermann, QVC.

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This report originates from Passport, our Homeshopping research and analysis database.

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