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Country Report

Homeshopping in

Homeshopping in Romania

42 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Television homeshopping the main source of growth

The growth of homeshopping in 2017 was driven by two main factors, namely the strong economy and an increasing number of television channels with homeshopping programmes or even dedicated homeshopping channels. Television homeshopping was the channel’s main format, with sales exceeding those of catalogues.

Product range increases in homeshopping

The range of products available in the homeshopping channel increased in 2017. “Other” homeshopping was by far the largest category, comprising products available through television homeshopping, such as fitness equipment, floor cleaning kits, car accessories, clothes for the alleviation of a bad back or weight control, water treatment and water heating equipment.

Internet retailing affects homeshopping sales

Homeshopping was affected by growing internet sales in 2017. Internet retailing offers a much wider range of products when compared to homeshopping, with discounts also more widely available.

COMPETITIVE LANDSCAPE

Studio Moderna strengthens its leading position

Studio Moderna and its Top Shop banner dominated homeshopping in 2017. The company operates its own television shopping channel, called Top Shop TV, dedicated to its main brands Dormeo, Delimano and Bigfish.

Competition is limited to a few players

Studio Moderna and Yves Rocher Romania were the only two players in the channel in 2017 with a measurable value share. Both companies have responded swiftly to the growing threat posed by internet retailing by adopting an omni-channel approach.

Homeshopping has to face competition from other channels

Homeshopping remained a small channel in 2017 because of a lack of tradition for this type of retailing format. In addition, the channel did not benefit from the presence of international brands, unlike store-based retailing, internet retailing and direct selling.

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Homeshopping Sample Report Homeshopping Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Romania?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Homeshopping in Romania - Category analysis

HEADLINES

PROSPECTS

Television homeshopping the main source of growth

Product range increases in homeshopping

Internet retailing affects homeshopping sales

COMPETITIVE LANDSCAPE

Studio Moderna strengthens its leading position

Competition is limited to a few players

Homeshopping has to face competition from other channels

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2012-2017
Table 2 Homeshopping by Category: % Value Growth 2012-2017
Table 3 Homeshopping GBO Company Shares: % Value 2013-2017
Table 4 Homeshopping GBN Brand Shares: % Value 2014-2017
Table 5 Homeshopping Forecasts by Category: Value 2017-2022
Table 6 Homeshopping Forecasts by Category: % Value Growth 2017-2022

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing benefits from strong economic growth

Increase in average income stimulates consumption

Grocery retailers dominate sales

Increasing importance of an omni-channel strategy

Retailing in Romania set to continue to grow over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value 2012-2017

Seasonality

Back to School
Easter
Christmas
Mother’s Day
Black Friday

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 10 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 12 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 14 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 18 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 20 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 30 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 32 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 34 Retailing GBO Company Shares: % Value 2013-2017
Table 35 Retailing GBN Brand Shares: % Value 2014-2017
Table 36 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 37 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 39 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 41 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 42 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 49 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 50 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Homeshopping in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Television homeshopping the main source of growth

Product range increases in homeshopping

Internet retailing affects homeshopping sales

COMPETITIVE LANDSCAPE

Studio Moderna strengthens its leading position

Competition is limited to a few players

Homeshopping has to face competition from other channels

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Homeshopping in Romania - Category analysis

HEADLINES

PROSPECTS

Television homeshopping the main source of growth

Product range increases in homeshopping

Internet retailing affects homeshopping sales

COMPETITIVE LANDSCAPE

Studio Moderna strengthens its leading position

Competition is limited to a few players

Homeshopping has to face competition from other channels

CHANNEL DATA

Retailing in Romania - Industry Overview

EXECUTIVE SUMMARY

Retailing benefits from strong economic growth

Increase in average income stimulates consumption

Grocery retailers dominate sales

Increasing importance of an omni-channel strategy

Retailing in Romania set to continue to grow over the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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