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Learn moreMar 2021
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The decline in sales registered by homeshopping in 2020 was a continuation of the negative performance seen in 2019. In both years, the channel suffered from increased competition from e-commerce.
One of the key strengths of homeshopping is its capacity to use TV to tell compelling stories about products and their benefits, and to provide convincing product demonstrations. However, the channel has been hit by changes in consumers’ relationship with TV, as consumers have moved from being a passive audience to becoming more active.
The negative effects of the rise of e-commerce and consumers’ changing relationship with TV on homeshopping have been compounded by the strategies of major players looking to respond to changing market conditions. The major companies, Studio Moderna SRL and Yves Rocher Romania SRL, have worked to diversify and develop their presence in e-commerce.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Homeshopping industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Homeshopping in Romania market research report includes:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.