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Country Report

Homeshopping in

Homeshopping in Slovakia

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Homeshopping posts negative growth in 2019 as consumers preference other forms of retail

Homeshopping recorded negative growth in 2019. Homeshopping historically capitalised on the growing demand for ordering clothes from catalogues such as Otto, and consumer appliances and homewares advertised in homeshopping TV shows; which gave customers a wider choice in the early 2000s when there were not that many international brands in the country.

Players take a multichannel approach, increasing consumers opportunities to buy and pushing businesses forward

Traditionally, selling products on TV used to be the core business of homeshopping; however in 2019, e-commerce had become an increasingly important sales channel. The trend in e-commerce sees players increasing their investment online, which is seen to be more convenient for consumers, especially as it is available 24/7.

Homeshopping channels increasingly become marketing tools for selling online or instore

While phone calls are still the main method of ordering products for customers for leading shopping operators, for multichannel operators, direct response television shows and infomercials work mainly as marketing platforms for in-store and retail sales. E-commerce and mobile commerce have gained more and more sales share, with this shift expected to continue as further sales channels such as social media platforms and smart devices will grow an existing portfolio.

COMPETITIVE LANDSCAPE

Studio Moderna continues to lead with Top Shop, adapting its business model to focus on its e-commerce presence

Homeshopping is a consolidated channel, with the top three players accounting for more than half of overall sales and the remainder being accounted for by smaller operators, for which homeshopping is a supplementary retail channel compared with internet or store-based retailing. There have been no new entrants in homeshopping in Slovakia for a long time as the channel is small and distribution costs kept rising over the last decade.

E-commerce players are growing competition for homeshopping, leading to negative growth in the landscape

The main competition for homeshopping in Slovakia is posed by internet retailing, which is, to a large extent responsible for the channel’s decline. With growing e-commerce ubiquity, homeshopping operators have to face new competitors - not only the big players of e-commerce but also a wide variety of specialised e-shops.

Otto Group sees a decline in homeshopping sales as e-commerce continues to grow

Otto Group continued to see a fall in homeshopping sales in 2019. The player's sale were increasingly moving to e-commerce in 2019, as ordering through catalogues is continuously dropping.

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Samples

Homeshopping Sample Report Homeshopping Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Slovakia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in Slovakia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in Slovakia market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in Slovakia?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Homeshopping in Slovakia - Category analysis

HEADLINES

PROSPECTS

Homeshopping posts negative growth in 2019 as consumers preference other forms of retail

Players take a multichannel approach, increasing consumers opportunities to buy and pushing businesses forward

Homeshopping channels increasingly become marketing tools for selling online or instore

COMPETITIVE LANDSCAPE

Studio Moderna continues to lead with Top Shop, adapting its business model to focus on its e-commerce presence

E-commerce players are growing competition for homeshopping, leading to negative growth in the landscape

Otto Group sees a decline in homeshopping sales as e-commerce continues to grow

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2014-2019
Table 2 Homeshopping by Category: % Value Growth 2014-2019
Table 3 Homeshopping GBO Company Shares: % Value 2015-2019
Table 4 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 5 Homeshopping Forecasts by Category: Value 2019-2024
Table 6 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Retailing in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Rising incomes, increasing consumer confidence and a focus on omnichannel strategies drives growth in Slovakian retailing in 2019

Sustainability and local products were key trends that shaped the retailing landscape in 2019, particularly for grocery retailing

To protect local grocery players, the Slovak government implements two law amendments, impacting the grocery retailing landscape

Traditional grocery retailers struggle against rising urbanisation, the demand for convenient shopping solutions and an increasing interest in premiumisation

An increasing amount of retailers focus on omnichannel strategies to boost their presence in both e-commerce and mobile e-commerce

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2018

Physical retail landscape

Cash and carry

Table 7 Cash and Carry Sales: Value 2014-2019

Seasonality

Christmas
Easter
Back to School

Payments and delivery

Emerging business models

MARKET DATA

Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 10 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 12 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 18 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 20 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 30 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 32 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 34 Retailing GBO Company Shares: % Value 2015-2019
Table 35 Retailing GBN Brand Shares: % Value 2016-2019
Table 36 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 37 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 39 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 41 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 42 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 49 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 50 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Homeshopping in Slovakia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Homeshopping posts negative growth in 2019 as consumers preference other forms of retail

Players take a multichannel approach, increasing consumers opportunities to buy and pushing businesses forward

Homeshopping channels increasingly become marketing tools for selling online or instore

COMPETITIVE LANDSCAPE

Studio Moderna continues to lead with Top Shop, adapting its business model to focus on its e-commerce presence

E-commerce players are growing competition for homeshopping, leading to negative growth in the landscape

Otto Group sees a decline in homeshopping sales as e-commerce continues to grow

Samples

Overview

Why buy this report?

Samples: FAQs about samples

Want to find out more about this report?

Table of Contents

Homeshopping in Slovakia - Category analysis

HEADLINES

PROSPECTS

Homeshopping posts negative growth in 2019 as consumers preference other forms of retail

Players take a multichannel approach, increasing consumers opportunities to buy and pushing businesses forward

Homeshopping channels increasingly become marketing tools for selling online or instore

COMPETITIVE LANDSCAPE

Studio Moderna continues to lead with Top Shop, adapting its business model to focus on its e-commerce presence

E-commerce players are growing competition for homeshopping, leading to negative growth in the landscape

Otto Group sees a decline in homeshopping sales as e-commerce continues to grow

CHANNEL DATA

Retailing in Slovakia - Industry Overview

EXECUTIVE SUMMARY

Rising incomes, increasing consumer confidence and a focus on omnichannel strategies drives growth in Slovakian retailing in 2019

Sustainability and local products were key trends that shaped the retailing landscape in 2019, particularly for grocery retailing

To protect local grocery players, the Slovak government implements two law amendments, impacting the grocery retailing landscape

Traditional grocery retailers struggle against rising urbanisation, the demand for convenient shopping solutions and an increasing interest in premiumisation

An increasing amount of retailers focus on omnichannel strategies to boost their presence in both e-commerce and mobile e-commerce

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

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