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Country Report

Homeshopping in

Homeshopping in South Korea

Mar 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Homeshopping is becoming blurred with e-commerce

Homeshopping players are actively engaging with consumers through online, particularly mobile in South Korea, Homeshopping is losing its identity. TV becomes a channel where retailers are showcasing their items, and consumers place an order mainly via mobile.

Premium brands get popular

Premium and luxury trends are entering homeshopping as well. Homeshopping used to be well known for bulk packages and mass line items, however premium and imported brands especially in apparel and bags are becoming popular.

Consumer loyalty to shopping hosts is important

Since the TV channel becomes a platform for consumers to look at the items in detail, the importance of shopping hosts is growing. Consumers are showing strong loyalty to certain shopping hosts who are specialised in certain categories such as apparel or food, selecting the brands that are guaranteed by the shopping hosts.

COMPETITIVE LANDSCAPE

GS Homeshopping and CJ O Shopping focus more on online business

GS Homeshopping and CJ O Shopping are both major and well-known homeshopping retailers in South Korea, however both have been investing heavily in e-commerce channels by providing extra discounts when consumers purchase online while TV is showcasing the products. Thus, their e-commerce channels are taking much sales value over from the TV homeshopping channels.

Hyundai Homeshopping shows TV sales growth as well

Hyundai Homeshopping is the largest retailer in homeshopping in 2019 recording overall growth in all channels it operates in including TV and e-commerce, while other competitors’ sales from TV decrease. Hyundai Homeshoppping is also actively launching its own brand, through partnerships with famous designers, which underpins sales growth.

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Homeshopping Sample Report Homeshopping Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in South Korea?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Homeshopping in South Korea - Category analysis

HEADLINES

PROSPECTS

Homeshopping is becoming blurred with e-commerce

Premium brands get popular

Consumer loyalty to shopping hosts is important

COMPETITIVE LANDSCAPE

GS Homeshopping and CJ O Shopping focus more on online business

Hyundai Homeshopping shows TV sales growth as well

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2014-2019
Table 2 Homeshopping by Category: % Value Growth 2014-2019
Table 3 Homeshopping GBO Company Shares: % Value 2015-2019
Table 4 Homeshopping GBN Brand Shares: % Value 2016-2019
Table 5 Homeshopping Forecasts by Category: Value 2019-2024
Table 6 Homeshopping Forecasts by Category: % Value Growth 2019-2024

Retailing in South Korea - Industry Overview

EXECUTIVE SUMMARY

Lifestyle changes impact retailing landscape in South Korea

Mobile e-commerce continues to boom

Delivery is key in e-commerce

Hybrid types of outlets appear to attract more consumers to visit offline stores

Social media will become more important

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2019

Physical retail landscape

Cash and carry

Seasonality

Shopping Season Name
Shopping Season Name

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
Table 9 Sales in Store-based Retailing by Channel: Value 2014-2019
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
Table 11 Store-based Retailing Outlets by Channel: Units 2014-2019
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
Table 13 Sales in Non-Store Retailing by Channel: Value 2014-2019
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 17 Sales in Grocery Retailers by Channel: Value 2014-2019
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
Table 19 Grocery Retailers Outlets by Channel: Units 2014-2019
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
Table 29 Sales in Mixed Retailers by Channel: Value 2014-2019
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
Table 31 Mixed Retailers Outlets by Channel: Units 2014-2019
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
Table 33 Retailing GBO Company Shares: % Value 2015-2019
Table 34 Retailing GBN Brand Shares: % Value 2016-2019
Table 35 Store-based Retailing GBO Company Shares: % Value 2015-2019
Table 36 Store-based Retailing GBN Brand Shares: % Value 2016-2019
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
Table 38 Non-Store Retailing GBO Company Shares: % Value 2015-2019
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
Table 40 Grocery Retailers GBO Company Shares: % Value 2015-2019
Table 41 Grocery Retailers GBN Brand Shares: % Value 2016-2019
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
Table 48 Mixed Retailers GBO Company Shares: % Value 2015-2019
Table 49 Mixed Retailers GBN Brand Shares: % Value 2016-2019
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024

Megatrends

Country Report

Homeshopping in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Homeshopping is becoming blurred with e-commerce

Premium brands get popular

Consumer loyalty to shopping hosts is important

COMPETITIVE LANDSCAPE

GS Homeshopping and CJ O Shopping focus more on online business

Hyundai Homeshopping shows TV sales growth as well

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Homeshopping in South Korea - Category analysis

HEADLINES

PROSPECTS

Homeshopping is becoming blurred with e-commerce

Premium brands get popular

Consumer loyalty to shopping hosts is important

COMPETITIVE LANDSCAPE

GS Homeshopping and CJ O Shopping focus more on online business

Hyundai Homeshopping shows TV sales growth as well

CHANNEL DATA

Retailing in South Korea - Industry Overview

EXECUTIVE SUMMARY

Lifestyle changes impact retailing landscape in South Korea

Mobile e-commerce continues to boom

Delivery is key in e-commerce

Hybrid types of outlets appear to attract more consumers to visit offline stores

Social media will become more important

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

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