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Learn moreMar 2019
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Homeshopping channel is expected to record steady growth over the forecast period, due to aggressive marketing with celebrities. Since homeshopping is losing its key growth driver compared to before when the channel was rapidly growing from 2009 to 2013, homeshopping companies are trying various strategies to attract more customers.
As channel competition is becoming more severe, homeshopping players will enhance their omnichannel strategies over the forecast period. Major operators have opened their own offline outlets to invite more consumers to experience their products and services directly.
Apparel and cosmetics used to be homeshopping channel’s main products; however, the product range is becoming wider. Travel packages are becoming popular items that are selling in the homeshopping channel.
Since the mobile channel is one of the fastest-growing channels in South Korea, homeshopping players are actively developing their mobile platforms and providing many promotions through them. Whilst the mobile portion of total internet retailing has already taken the majority of online sales in South Korea, it is necessary for players to invest more in the mobile channel.
Lotte homeshopping has introduced a VR street service that can provide unique experiences to consumers. VR street is the new technology that enables to enjoy 3D experiences with their mobile phone and feel as if they are in the offline stores themselves, as they can “walk” around and view all the products in the stores by touching the screen.
As many channels provide quality private label products at cheaper prices, competition between channels has become severe in South Korea. In the homeshopping channel, operators are also actively developing and launching their own private label products with the aim of providing quality at reasonable prices.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in South Korea with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Homeshopping industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.