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Country Report

Homeshopping in

Homeshopping in South Korea

39 pages, Jan 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

O2O strategies used in homeshopping attract more customers

More homeshopping operators engaged in O2O (online to offline) strategies in 2017. Major brands such as Hyundai Homeshopping, CJ O Shopping and Lotte Homeshopping opened offline outlets to attract more consumers.

Omni-channel strategies gain more attention in South Korea

Homeshopping operators try to expand their business not only offline but also online in South Korea. As internet retailing is the one of the fastest-growing retailing channels in South Korea, the homeshopping channel focused especially on online sales in 2017.

Homeshopping grows thanks to private label products

As many channels provide quality products at cheaper prices, competition between channels has become severe in South Korea. In the homeshopping channel, operators have actively developed and launched their own private label products with the aim of providing quality at reasonable prices.

COMPETITIVE LANDSCAPE

GS Homeshopping leads the channel in South Korea

GS Homeshopping has constantly led the homeshopping channel in South Korea since 2013. It has been able to do so thanks to various innovative strategies.

New private label products will be critical for homeshopping

Although the homeshopping channel recorded value growth in 2017, the growth rate slowed down rapidly. Therefore, major homeshopping channel operators are eagerly developing and launching private label products for their sustainable future growth.

Omni-channel strategies will be used aggressively during the forecast period

As homeshopping seeks more solutions for sustainable growth, omni-channel strategies will be diversified in the forecast period. More operators will open their own offline outlets to attract more consumers to experience their products and services directly.

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Samples

Homeshopping Sample Report Homeshopping Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in South Korea?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Homeshopping in South Korea - Category analysis

HEADLINES

PROSPECTS

O2O strategies used in homeshopping attract more customers

Omni-channel strategies gain more attention in South Korea

Homeshopping grows thanks to private label products

COMPETITIVE LANDSCAPE

GS Homeshopping leads the channel in South Korea

New private label products will be critical for homeshopping

Omni-channel strategies will be used aggressively during the forecast period

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2012-2017
Table 2 Homeshopping by Category: % Value Growth 2012-2017
Table 3 Homeshopping GBO Company Shares: % Value 2013-2017
Table 4 Homeshopping GBN Brand Shares: % Value 2014-2017
Table 5 Homeshopping Forecasts by Category: Value 2017-2022
Table 6 Homeshopping Forecasts by Category: % Value Growth 2017-2022

Retailing in South Korea - Industry Overview

EXECUTIVE SUMMARY

Continual economic slowdown adversely affects retailing in South Korea

Significant increase in the number of single-person households boosts several channels in 2017

Mobile internet retailing posts significant growth, creating new trends in retailing

Many shopping complexes are to be built in South Korea

Retailing is expected to post constant value growth during the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type 2017

Physical retail landscape

Cash and carry

Seasonality

Summer Discount Sale
South Korea’s Thanksgiving Season

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 9 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 11 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 13 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 17 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 18 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 19 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 20 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 23 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 24 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 25 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 26 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 29 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 30 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 31 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 32 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 33 Retailing GBO Company Shares: % Value 2013-2017
Table 34 Retailing GBN Brand Shares: % Value 2014-2017
Table 35 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 36 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 37 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 38 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 39 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 40 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 41 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 42 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 43 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 44 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 45 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 46 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 47 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 48 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 49 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 50 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 51 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 54 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 55 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 56 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 57 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 58 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 59 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 62 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 63 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 64 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 65 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 74 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 75 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 76 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 77 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022

Megatrends

Country Report

Homeshopping in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

O2O strategies used in homeshopping attract more customers

Omni-channel strategies gain more attention in South Korea

Homeshopping grows thanks to private label products

COMPETITIVE LANDSCAPE

GS Homeshopping leads the channel in South Korea

New private label products will be critical for homeshopping

Omni-channel strategies will be used aggressively during the forecast period

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Homeshopping in South Korea - Category analysis

HEADLINES

PROSPECTS

O2O strategies used in homeshopping attract more customers

Omni-channel strategies gain more attention in South Korea

Homeshopping grows thanks to private label products

COMPETITIVE LANDSCAPE

GS Homeshopping leads the channel in South Korea

New private label products will be critical for homeshopping

Omni-channel strategies will be used aggressively during the forecast period

CHANNEL DATA

Retailing in South Korea - Industry Overview

EXECUTIVE SUMMARY

Continual economic slowdown adversely affects retailing in South Korea

Significant increase in the number of single-person households boosts several channels in 2017

Mobile internet retailing posts significant growth, creating new trends in retailing

Many shopping complexes are to be built in South Korea

Retailing is expected to post constant value growth during the forecast period

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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