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Country Report

Homeshopping in

Homeshopping in South Korea

Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Homeshopping channel records steady growth due to aggressive marketing

Homeshopping channel is expected to record steady growth over the forecast period, due to aggressive marketing with celebrities. Since homeshopping is losing its key growth driver compared to before when the channel was rapidly growing from 2009 to 2013, homeshopping companies are trying various strategies to attract more customers.

Homeshopping players are opening offline stores to overcome non-store retailing limitations

As channel competition is becoming more severe, homeshopping players will enhance their omnichannel strategies over the forecast period. Major operators have opened their own offline outlets to invite more consumers to experience their products and services directly.

New product types are sold in homeshopping channel

Apparel and cosmetics used to be homeshopping channel’s main products; however, the product range is becoming wider. Travel packages are becoming popular items that are selling in the homeshopping channel.

COMPETITIVE LANDSCAPE

Mobile channel sales expected to make homeshopping much more competitive

Since the mobile channel is one of the fastest-growing channels in South Korea, homeshopping players are actively developing their mobile platforms and providing many promotions through them. Whilst the mobile portion of total internet retailing has already taken the majority of online sales in South Korea, it is necessary for players to invest more in the mobile channel.

Lotte Homeshopping adapts VR technology to enhance consumer experience

Lotte homeshopping has introduced a VR street service that can provide unique experiences to consumers. VR street is the new technology that enables to enjoy 3D experiences with their mobile phone and feel as if they are in the offline stores themselves, as they can “walk” around and view all the products in the stores by touching the screen.

Private label products will lead the homeshopping channel

As many channels provide quality private label products at cheaper prices, competition between channels has become severe in South Korea. In the homeshopping channel, operators are also actively developing and launching their own private label products with the aim of providing quality at reasonable prices.

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Homeshopping Sample Report Homeshopping Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Homeshopping industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

The Homeshopping in South Korea market research report includes:

Analysis of key supply-side and demand trends
Detailed market shares for international and locally-based retailers
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

Who are the leading retailers in South Korea?
What products continue to sell well through the homeshopping channel?
How is the homeshopping channel being affected by the growth of internet retailing?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Retailing market research database.

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Homeshopping in South Korea - Category analysis

HEADLINES

PROSPECTS

Homeshopping channel records steady growth due to aggressive marketing

Homeshopping players are opening offline stores to overcome non-store retailing limitations

New product types are sold in homeshopping channel

COMPETITIVE LANDSCAPE

Mobile channel sales expected to make homeshopping much more competitive

Lotte Homeshopping adapts VR technology to enhance consumer experience

Private label products will lead the homeshopping channel

CHANNEL DATA

Table 1 Homeshopping by Category: Value 2013-2018
Table 2 Homeshopping by Category: % Value Growth 2013-2018
Table 3 Homeshopping GBO Company Shares: % Value 2014-2018
Table 4 Homeshopping GBN Brand Shares: % Value 2015-2018
Table 5 Homeshopping Forecasts by Category: Value 2018-2023
Table 6 Homeshopping Forecasts by Category: % Value Growth 2018-2023

Retailing in South Korea - Industry Overview

EXECUTIVE SUMMARY

Lifestyle changes are affecting retailing channels

Significant increase of mobile internet retailing

With low consumer confidence in spending, consumers still seek value-for-money products

New concepts with advanced technology are developing

Multi-complex shopping centres with hybrid outlets are in trend

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Summary 1 Standard Opening Hours by Channel Type

Physical retail landscape

Cash and carry

Seasonality

Summer Discount Sales
South Korea’s Thanksgiving Day, Chuseok

Payments and delivery

Emerging business models

MARKET DATA

Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2013-2018
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2013-2018
Table 9 Sales in Store-based Retailing by Channel: Value 2013-2018
Table 10 Sales in Store-based Retailing by Channel: % Value Growth 2013-2018
Table 11 Store-based Retailing Outlets by Channel: Units 2013-2018
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2013-2018
Table 13 Sales in Non-Store Retailing by Channel: Value 2013-2018
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2013-2018
Table 15 Grocery Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 17 Sales in Grocery Retailers by Channel: Value 2013-2018
Table 18 Grocery Retailers Outlets by Channel: Units 2013-2018
Table 19 Grocery Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2013-2018
Table 21 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 22 Sales in Non-Grocery Specialists by Channel: Value 2013-2018
Table 23 Sales in Non-Grocery Specialists by Channel: % Value Growth 2013-2018
Table 24 Non-Grocery Specialists Outlets by Channel: Units 2013-2018
Table 25 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2013-2018
Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space 2013-2018
Table 27 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2013-2018
Table 28 Sales in Mixed Retailers by Channel: Value 2013-2018
Table 29 Sales in Mixed Retailers by Channel: % Value Growth 2013-2018
Table 30 Mixed Retailers Outlets by Channel: Units 2013-2018
Table 31 Mixed Retailers Outlets by Channel: % Unit Growth 2013-2018
Table 32 Retailing GBO Company Shares: % Value 2014-2018
Table 33 Retailing GBN Brand Shares: % Value 2015-2018
Table 34 Store-based Retailing GBO Company Shares: % Value 2014-2018
Table 35 Store-based Retailing GBN Brand Shares: % Value 2015-2018
Table 36 Store-based Retailing LBN Brand Shares: Outlets 2015-2018
Table 37 Non-Store Retailing GBO Company Shares: % Value 2014-2018
Table 38 Non-Store Retailing GBN Brand Shares: % Value 2015-2018
Table 39 Grocery Retailers GBO Company Shares: % Value 2014-2018
Table 40 Grocery Retailers GBN Brand Shares: % Value 2015-2018
Table 41 Grocery Retailers LBN Brand Shares: Outlets 2015-2018
Table 42 Grocery Retailers LBN Brand Shares: Selling Space 2015-2018
Table 43 Non-Grocery Specialists GBO Company Shares: % Value 2014-2018
Table 44 Non-Grocery Specialists GBN Brand Shares: % Value 2015-2018
Table 45 Non-Grocery Specialists LBN Brand Shares: Outlets 2015-2018
Table 46 Non-Grocery Specialists LBN Brand Shares: Selling Space 2015-2018
Table 47 Mixed Retailers GBO Company Shares: % Value 2014-2018
Table 48 Mixed Retailers GBN Brand Shares: % Value 2015-2018
Table 49 Mixed Retailers LBN Brand Shares: Outlets 2015-2018
Table 50 Mixed Retailers LBN Brand Shares: Selling Space 2015-2018
Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2018-2023
Table 52 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2018-2023
Table 53 Forecast Sales in Store-based Retailing by Channel: Value 2018-2023
Table 54 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2018-2023
Table 55 Forecast Store-based Retailing Outlets by Channel: Units 2018-2023
Table 56 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2018-2023
Table 57 Forecast Sales in Non-Store Retailing by Channel: Value 2018-2023
Table 58 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2018-2023
Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 60 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 61 Forecast Sales in Grocery Retailers by Channel: Value 2018-2023
Table 62 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2018-2023
Table 63 Forecast Grocery Retailers Outlets by Channel: Units 2018-2023
Table 64 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2018-2023
Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 66 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 67 Forecast Sales in Non-Grocery Specialists by Channel: Value 2018-2023
Table 68 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2018-2023
Table 69 Forecast Non-Grocery Specialists Outlets by Channel: Units 2018-2023
Table 70 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2018-2023
Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2018-2023
Table 72 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2018-2023
Table 73 Forecast Sales in Mixed Retailers by Channel: Value 2018-2023
Table 74 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2018-2023
Table 75 Forecast Mixed Retailers Outlets by Channel: Units 2018-2023
Table 76 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2018-2023

Megatrends

Country Report

Homeshopping in South Korea

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Homeshopping channel records steady growth due to aggressive marketing

Homeshopping players are opening offline stores to overcome non-store retailing limitations

New product types are sold in homeshopping channel

COMPETITIVE LANDSCAPE

Mobile channel sales expected to make homeshopping much more competitive

Lotte Homeshopping adapts VR technology to enhance consumer experience

Private label products will lead the homeshopping channel

Samples

Overview

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Samples: FAQs about samples

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Table of Contents

Homeshopping in South Korea - Category analysis

HEADLINES

PROSPECTS

Homeshopping channel records steady growth due to aggressive marketing

Homeshopping players are opening offline stores to overcome non-store retailing limitations

New product types are sold in homeshopping channel

COMPETITIVE LANDSCAPE

Mobile channel sales expected to make homeshopping much more competitive

Lotte Homeshopping adapts VR technology to enhance consumer experience

Private label products will lead the homeshopping channel

CHANNEL DATA

Retailing in South Korea - Industry Overview

EXECUTIVE SUMMARY

Lifestyle changes are affecting retailing channels

Significant increase of mobile internet retailing

With low consumer confidence in spending, consumers still seek value-for-money products

New concepts with advanced technology are developing

Multi-complex shopping centres with hybrid outlets are in trend

OPERATING ENVIRONMENT

Informal retailing

Opening hours

Physical retail landscape

Cash and carry

Seasonality

Payments and delivery

Emerging business models

MARKET DATA

DEFINITIONS

SOURCES

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