In 2018, an increasing number of local consumers continued to shift from homeshopping to internet retailing. The continued launch of websites by homeshopping retailers is testimony to the shift from homeshopping towards internet retailing in Switzerland.
Food and drink homeshopping posted a relatively stable performance in 2018 and managed to record stagnation rather than decline compared to other categories. Many Swiss consumers, mainly senior citizens, continued to do their grocery shopping through homeshopping instead of internet retailing.
The most prominent player in homeshopping in 2018 in Switzerland was Bertelsmann Medien (Schweiz) AG, gaining further value share. The company specialises in media products and has continuously invested in developing its digital capabilities.
Television shopping programmes became increasingly popular in Switzerland in 2018 and a growing number of consumers started to become involved in this type of shopping. HSE24, the leading teleshopping player for example, offers a wide product range, from apparel and jewellery to homewares and home accessories.
The environment for homeshopping has changed significantly in 2018 with powerful operators such as grocery retailers, for example, developing their online capabilities.
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This industry report originates from Passport, our Retailing market research database.