Homeshopping in the Netherlands

March 2022
USD 1,195
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This report comes in PDF with additional info in Excel included.


Understand the latest market trends and future growth opportunities for the Homeshopping industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Homeshopping industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Homeshopping in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Homeshopping in Netherlands?
  • Which are the leading retailers in Homeshopping in Netherlands?
  • How is the rise of e-commerce and the expansion of modern grocery retail impacting traditional retail?
  • How has the impact of COVID-19 and national lockdown impacted consumer demand?
  • Which formats have benefited the most from stockpiling and enforced home seclusion?
  • How will the wider economic impact of COVID-19 shape the retail landscape in the future?
  • Where is future growth expected to be most dynamic?

Homeshopping in the Netherlands - Category analysis


Homeshopping continues to decline as consumers shift to e-commerce
Traditional homeshopping players switching their focus to e-commerce
Homeshopping to become increasingly obsolete as players exit the market
Smaller players gain share as large players switch their focus to e-commerce
Table 1 Homeshopping by Category: Value 2016-2021
Table 2 Homeshopping by Category: % Value Growth 2016-2021
Table 3 Homeshopping GBO Company Shares: % Value 2017-2021
Table 4 Homeshopping GBN Brand Shares: % Value 2018-2021
Table 5 Homeshopping Forecasts by Category: Value 2021-2026
Table 6 Homeshopping Forecasts by Category: % Value Growth 2021-2026


Homeshopping is the sale of consumer goods to the general public via mail order catalogues, TV shopping and direct mail. Consumers purchase goods in direct response to an advertisement or promotion through a mail item, printed catalogue, TV shopping programme, or Internet catalogue whereby the order is placed and payment is made by phone, by post or through other media such as digital TV. Excludes sales on returned products/unpaid invoices. Excludes sales ordered and paid online which are instead included within Internet retailing. Example brands include Otto, Neckermann, QVC.

See All of Our Definitions

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Homeshopping research and analysis database.


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