Homeshopping is an increasingly small retail channel in the Netherlands, generally made up of older consumers who grew up with homeshopping and/or are not comfortable using the internet, and who form the core target audience for homeshopping players. The problem for homeshopping as a distinct retail channel is that with each passing year the pool of potential consumers keeps shrinking, as more of those aged over 50 switch to using e-commerce.
Players who historically developed within the homeshopping channel are now increasingly ramping up their e-commerce capabilities. This is where future growth lies, and their business model can be adapted relatively easily, as they already run a remote order fulfilment business.
Homeshopping in the Netherlands will continue to decline over the forecast period, due to an increasingly limited number of players and the lack of interest in the channel, as it is generally considered old-fashioned and impractical. With e-commerce offering the widest range of products, convenient home delivery and the possibility to shop at any time of the day, homeshopping players will find it difficult to compete.
As larger players are reducing their focus on homeshopping, generally moving more towards online sales, this is creating more space for small players to fill the gap. While Bofrost Holland, which sells frozen food, remained in second position in homeshopping in value terms at the end of the review period, it is steadily transforming its business into one purely focused on e-commerce.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Homeshopping industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homeshopping industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homeshopping is the sale of consumer goods to the general public via mail order catalogues, TV shopping and direct mail. Consumers purchase goods in direct response to an advertisement or promotion through a mail item, printed catalogue, TV shopping programme, or Internet catalogue whereby the order is placed and payment is made by phone, by post or through other media such as digital TV. Excludes sales on returned products/unpaid invoices. Excludes sales ordered and paid online which are instead included within Internet retailing. Example brands include Otto, Neckermann, QVC.
See All of Our DefinitionsThis report originates from Passport, our Homeshopping research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!