In 2020, the COVID-19 pandemic caused many US consumers to avoid shopping in bricks-and-mortar stores as much as possible to minimise the risk of infecting themselves and others with the coronavirus. This had a tremendous impact on the e-commerce space, with homebound consumers helping to power a meteoric increase in online sales over the course of that year.
In 2021, homeshopping sales in the US were dominated by mail-order pharmacies. This is far from a novel state of affairs; indeed, in every year since at least 2017, the top three homeshopping players in the US have been mail-order pharmacy retailers, with just two retailers – CVS Health Corp (a leading player in the US drugstores channel) and Express Scripts Holding Co (a subsidiary of US health insurance giant CIGNA Corp) – accounting for well over half of total US homeshopping sales between them.
With the exception of Qurate Retail, perhaps no company embodies homeshopping in the US quite like 1-800-Flowers. Founded in 1976, 1-800-Flowers began life as a floral delivery service that customers could contact by dialling the phone number that doubles as the name of the company.
The recovery in store-based retailing in 2021 shows that the majority of the US populace is looking to move beyond the COVID-19 pandemic. With the widespread availability of mRNA vaccines that are largely effective at preventing severe illness or death from COVID-19, and with the highly transmissible but less lethal Omicron variant of the virus potentially poised to transform COVID-19 from a pandemic to an endemic disease, US residents may finally get their wish.
Despite the phenomenal success of mail-order pharmacies across the country, the retailer that is mostly strongly linked to the homeshopping channel in the US public consciousness is Qurate Retail. Qurate Retail owns both QVC and HSN (previously Home Shopping Network), which are the two homeshopping TV networks in the greatest number of households across the US.
As recently as last year, many retailing industry publications – including this one – were quick to point to homewares and home furnishings stores giant IKEA’s decision to discontinue its long-running print catalogue as sounding a death knell, of sorts, for mail-order shopping. Over the course of the COVID-19 pandemic, however, an interesting trend has emerged across the US, as print catalogues have made a big comeback.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Homeshopping industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Homeshopping industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Homeshopping is the sale of consumer goods to the general public via mail order catalogues, TV shopping and direct mail. Consumers purchase goods in direct response to an advertisement or promotion through a mail item, printed catalogue, TV shopping programme, or Internet catalogue whereby the order is placed and payment is made by phone, by post or through other media such as digital TV. Excludes sales on returned products/unpaid invoices. Excludes sales ordered and paid online which are instead included within Internet retailing. Example brands include Otto, Neckermann, QVC.See All of Our Definitions
This report originates from Passport, our Homeshopping research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!