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Learn moreMar 2020
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In 2019, home shopping recorded low, single-digit growth in current value terms. However, as value sales declined at constant 2019 prices, growth was significantly impacted by inflation.
The interest in ordering goods by mail or phone has largely been on the decline amongst Ukrainian consumers, with adherents of traditional physical retailing benefiting from a wide variety of options, and consumers who formerly preferred home shopping also opting to order merchandise online. This situation is likely to persist in the future.
Despite the move away from homeshopping by some consumers, it should be noted that homeshopping in Ukraine is a popular retail channel for some types of goods. Notable categories include apparel and footwear, beauty and personal care and food and drink.
One possible explanation for the relative stagnation of homeshopping as a retail channel in Ukraine is the fact that most product categories are headlined by only one or two leading players. For instance, the main brand in apparel and footwear is Bonprix, which holds a vastly higher share than its competitors.
Bonprix, a brand by Otto-Posyltorg, representing Otto Group, a globally active mail order and home shopping company, was amongst the top international brands in 2019. Bonprix followed Top Shop from Studio Moderna Ukraine, a representative of a major Eastern European player Studio Moderna, with its headquarters in Slovenia.
Given the poor performance and outlook for homeshopping in Ukraine, only players with solid expertise at promoting their offerings, as well as strong fulfilment and ordering processes, show promising sales prospects. These companies can invest far greater effort and resources in promotional materials and outreach, and are likely to maintain their strong positions in the market in the near future.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Homeshopping industry in Ukraine with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Homeshopping industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.
The Homeshopping in Ukraine market research report includes:
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This industry report originates from Passport, our Retailing market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.