In 2015, homeshopping posted current value growth of 10%, this being just one percentage point lower than the CAGR of the review period. A slowdown in food and drink homeshopping, with this being the largest category, had an adverse impact on the wider channel’s performance. As all food and drink homeshopping suppliers are store-based grocery retailers, the slowdown somewhat reflected the performance of store-based channels.
The largest category, food and drink homeshopping, is highly fragmented, featuring many small players, each with unmeasurable shares as their sales in this channel are included under their overall store-based sales. In 2015, there was no single homeshopping company with any measurable share.
Increasing security concerns, especially in some neighbourhoods in Montevideo, are driving consumers towards safer shopping formats. More consumers are making purchases in shopping centres, which, in addition to offering a wide range of products, are also considered safer environments. Many of these consumers are also turning to internet retailing and homeshopping. This trend is expected to remain fairly strong over the forecast period.
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Understand the latest market trends and future growth opportunities for the Homeshopping industry in Uruguay with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Homeshopping research and analysis database.
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