Homeshopping’s value growth rate slowed down significantly in 2018 and will continue to do so over the forecast period. This is because homeshopping faces rising competition from other channels such as internet retailing.
Catalogue mail order homeshopping remains negligible in Vietnam. TV homeshopping remains the main homeshopping method.
Homeshopping remained fragmented in 2018 with no clear leading player. There are many small and medium-sized businesses selling products that are imported from China, with no clear information about the manufacturer or brand.
Many homeshopping players have expanded to internet retailing as a way to maintain growth amid the slowdown of homeshopping. This also helps customers who prefer to take time to make a purchasing decision after watching an infomercial, as they can go online and place the order later.
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This industry report originates from Passport, our Retailing market research database.